STRAT7 Researchbods

Myth-busting Insight Communities: episode 2 Think Insight Communities only work for big brands? Or that they deliver just surface-level insights? 🤔 In this week’s video, Insight Director Steve Becker dives into these common misconceptions. 🎥 Watch the latest video in our myth-busting series and discover how Insight Communities can drive meaningful impact - no matter your size or focus. Look out for episode 3 next week! #InsightCommunity #MythBusting #ConsumerInsights #MarketResearch

Keeping customers close isn’t just nice to have - it’s a must for loyalty and growth! But what does true customer centricity actually look like? And how can brands go beyond surface insights to build genuine, organisation-wide connections?   Our new ebook, Customer centricity: Fresh perspectives and approaches for brands, dives into these questions with expert insights from brands like ITV, Yorkshire Building Society, Researchbods, and STRAT7. Download to discover: ✨ The core principles of customer closeness and its impact on loyalty and revenue 🏢 How to embed customer centricity across your entire organisation, not just in one area 💡 Actionable strategies to turn insights into impactful business outcomes Ready to deepen those customer relationships? Grab your copy here: https://lnkd.in/eP4HxNp9 #CustomerCentricity #CustomerLoyalty #BusinessGrowth

With the MRS Awards just around the corner, we’re thrilled to be shortlisted for the Research Live Agency of the Year award! 🎉 We can’t wait for the ceremony on 2 December! Good luck to all the other nominees, especially our colleagues at STRAT7 Jigsaw with 5 nominations! #MRSAwards #MRSAwards2024 #AgencyOfTheYear

🌍 Cultural nuances can make or break your global strategy. Are you ready to adapt? Building a successful global Insight Community means more than just translating content - it’s about understanding the subtleties of each region and tailoring your approach without losing your brand’s core identity. In Part 1 of our Q&A with Mona S., Community Strategy Director, we dive into: ✅ The primary considerations for balancing global consistency with local relevance. ✅ Common pitfalls when building community strategies across regions - and how to avoid them. ✅ Why inclusivity and cultural sensitivity are the keys to deeper connections. 🔗 Ready to level up your global community strategy? Read the Q&A now: https://lnkd.in/eu_E9qmS #InsightCommunities #GlobalBrands #GlobalInsights #InsightCommunitySuccess

💡 What does it take to build a successful global community? It starts with understanding the nuances of each market while maintaining a brand’s core identity. Dive into our latest blog with Mona S., where she shares how our multilingual team and global network empower brands to connect meaningfully across cultures and continents. 🌍 Read the full story here: https://lnkd.in/eKqf6-6Q #CommunityManagement #BrandStrategy #MarketInsight #CulturalConnection

💬 We gave Katie Francis a challenge: answer your most-asked questions about 'Your Customer Spotlight' in just one sentence! Find out how our latest solution can help you understand your customers' true behaviours and attitudes in this short video. 🎥 Want to find out more? Check out our recent webinar here: https://lnkd.in/eHhnM3GM #CustomerSpotlight #QuickAnswers #AudienceUnderstanding #InsightfulData

Debunking the myths of Insight Communities! 🚨   Over the next few weeks, our Insight Director, Steve Becker, will be tackling some of the biggest misconceptions about Insight Communities.   Each week, we’ll release a short video uncovering the truth behind two common myths - making it easier than ever to understand what Insight Communities are all about.   To kick things off: 💡 Are Insight Communities just a way to quickly access sample and qual respondents? 💡 Do they require a huge budget to succeed?   In this first video, Steve unpacks these myths to show how Insight Communities are more insightful and accessible than you might think!   🎥 Watch now and stay tuned for more insights every week.   #InsightCommunity #MythBusting #MarketResearch #ConsumerInsights

Case study spotlight: Yorkshire Building Society's journey to customer-centricity! Through our data-holistic Insight Community, YBS has put customers at the heart of every decision. Discover how this approach enabled YBS to: ✔️ Elevate customer engagement and relevance ✔️ Refine a multi-channel experience based on real feedback ✔️ Strengthen impactful ESG initiatives ✔️ Foster lasting customer loyalty in a competitive landscape Explore the full story and see how YBS builds real connections! 💬 https://lnkd.in/eqeJFQtQ #CustomerCentricity #YBS #CommunityInsight #Engagement #CustomerLoyalty

Based on insights from our annual Insight Communities survey, we know that customer centricity is a top priority for brands that aim to create real impact. In today’s competitive landscape, putting customers at the heart of everything you do isn’t just valuable - it’s essential. That’s why we’re excited to announce the release of our latest ebook, Customer centricity: Fresh perspectives and approaches for brands - https://lnkd.in/eP4HxNp9 This ebook dives into actionable strategies for becoming a truly customer-centric organisation, featuring insights and advice from leaders at ITV, Yorkshire Building Society, and STRAT7. 🌟 If you’re ready to take your customer relationships to the next level, this ebook is for you. #CustomerCentricity #CustomerExperience #MarketResearch

🔔 Last chance to register for our webinar tomorrow! Our 'Enhancing brand effectiveness with Brand Asset Audit' webinar is right around the corner, and this is your chance to learn directly from experts in the field. Join our Insight Director, John Horgan and Insight Manager Rob Wakerell, along with Klara Franzke from ITV, as we dive into all things brand positioning, asset research, and effective strategy. This session will cover: • Best practices in brand asset audit for a competitive edge • Learnings from a recent ITV study on the role of assets in outdoor advertising • Strategies and metrics that can make your brand memorable and drive impact Whether you’re working to improve brand recognition, refine your asset portfolio, or gain deeper insights into your audience, this session will offer actionable advice and fresh perspectives. 🗓 Date: 19th Nov 🔗 https://lnkd.in/eXaiqsQJ #BrandAssets #BrandStrategy #BrandAudit