Strategy Supercharged Community

Are you coming to #hubxos? NO, well why not??? Matt Bolian, CEO of Supered⚡says it's the right event at the right time (pre-INBOUND2024) Check it out in this interview. Psstt.. He's a better talker than I am 🤣 #hubspotevents #ARISEGTM #inbound2024

I personally think trends are hitting saturation sooner and not lasting as long because we've normalized it as a necessary tactic for brands to seem relevant. As soon as there is enough evidence to prove that it's gaining traction, there is a competition for who can share it and/or explain it first. It's almost the litmus test for who is in the know and by doing so we've accelerated the hype bubble for anything that feels like it could resonate. Alright. Signing off and touching grass. ✌️

Being a CSM is bloody hard. Competing priorities everywhere. In one hand, you're drowning in reactive work: - Technical roadblocks 🛠️ - Customer questions ❓ On the other, you know you need to be proactive if you want to break the cycle of constant fire-fighting. But when? I've been there. It's brutal. There are 3 things that can help you take control and be more proactive: 1. Design a Calendar Blueprint 📆 Create space for both reactive and proactive work. Even a split like 80% reactive and 20% proactive can make a difference. Prioritise future renewals, high-value customers with low adoption, and high-potential clients in those proactive slots. 2. Start the Day with Proactive Work ☀️ Begin your day with proactive tasks before checking Slack or email. Spend that first hour on outreach, booking time with high-value clients, and reviewing their usage. You’ll set a winning tone for the day. 3. Invest in Customer Onboarding ⛵️ Most churn happens due to poor onboarding. A strong start makes customers more self-sufficient. Understand their use cases and tailor the onboarding to meet their goals. Even if onboarding isn't your direct task, invest time early to unlock their potential. Implement these strategies, and I promise, the vicious cycle will end. 🚀 Ready to take control? Join 10,000+ Customer Success Professionals who read my weekly newsletter for insights on building and scaling a CS team. 📩 [Sign up in the comments] #csm #customersuccess #customerexperience #growthmindset #revops

Want to truly connect with your customers? It’s not just about data; it’s about understanding their experience. Enter empathy maps. Empathy maps help us see what our customers see, hear what they hear, understand what they say, and observe what they do. These insights are crucial for creating authentic, impactful experiences. ✨ Why Use Empathy Maps? ✨ Holistic Understanding: They provide a comprehensive view of user experiences, revealing insights that numbers alone can miss. Team Alignment: They bring everyone—from designers to marketers—together with a shared understanding of the customer journey. Continuous Improvement: Tools like FigJam allow for ongoing updates, ensuring our maps stay relevant as new data emerges. ✨ Key Perspectives ✨ See: What visuals do customers encounter? Their observations shape their perceptions. Hear: What messages do they hear? Consistency and positivity are key. Say: What do they express? Tailor your messaging to match their language and sentiments. Do: What actions do they take? Use their behaviors to refine your strategies. I love this empathy map template from Figma to start mapping user behaviors and attitudes. You know the drill, find the link in the comments.

This lawsuit could have a major impact on influencers and creators in the future. Shout-out to @ The Legal Influence for this breakdown.

Paid social vs organic social

Here's a cool video from the founder of the community Paul Sullivan showing how to build HubSpot CMS modules using AI, in this case, Perplexity. It's going to be interesting to see how this develops, you can see more from Paul on his profile or follow his page Digital BIAS 😎

Super excited and proud to share that my HeyOrca course with Joe Teo on building community through social media launches tomorrow! Community and social are passions of mine and I hope this course will provide a framework and tactical steps to help others embrace social media communities. Bringing people together has never been more important. I share my favorite resources and break down what you need to think about as you build community. I hope you'll jump in and learn. #Community #SocialMedia

🔄 Balancing short-term and long-term strategies in marketing and business, are you finding it hard to do? It's been a busy Summer indeed. In today’s fast-paced market, finding the right balance between short-term wins and long-term growth is crucial for sustainable success. While promotions, social media campaigns, and paid ads drive immediate results, investing in brand building, content marketing, and customer relationships lays the foundation for enduring success 🚀 How to Achieve This Balance: ▶ Set Clear Objectives: Define both short-term and long-term goals to ensure your strategies align with your overall business vision. ▶ Allocate Resources Wisely: Distribute your budget and resources between immediate needs and future growth initiatives. ▶ Integrate Efforts: Ensure your short-term campaigns support your long-term brand goals. ▶ Monitor and Adjust: Regularly review your strategies' performance and be willing to adapt. Short-term successes can inform long-term plans and vice versa. ▶ Foster Innovation: Encourage a culture of innovation that allows for quick adaptation and long-term visioning. 📣 Takeaway: Integrate short-term tactics to boost immediate performance without losing sight of your long-term vision. A balanced approach not only delivers quick wins but also builds a resilient, future-proof business. Let's talk if you think we can help you, your organisation or your teams on short-term and long-term marketing strategies to future-proof your business, I have done this for many businesses and working with clients to help drive growth with immediate results in transformation and productivity. 📈 Get in touch ➡ Hark Consultants I help with advisory and provide strategic marketing insights for growth and bring loads of energy and collaboration! #marketingstrategy #advisory #b2b #businessgrowth #innovation #longtermsuccess

When the meeting could have been an email.