Stratton Craig

🔄 Missed our content strategy webinar last week? We've got you covered. Rewatch the full session and download the handout here: https://lnkd.in/e5gVCUGk

You’ve got a content strategy in place, and a team armed with tools to see it through. So why does the challenge still feel overwhelming? For every content challenge you face, we have a content cure. Join our webinar on Thursday 27 February (09.30AM GMT) to find out what’s holding your content back. Two members of our content strategy team, Claire Wilson and Anna Fozzard, will be on hand to show you the quick wins to sharpen your strategy without overloading your to-do list. Sign up here: https://lnkd.in/e5gVCUGk

The level of detail needed for #CSRD datapoints can make managing input from subject matter experts more difficult, but more important than ever. So how can you engage your SMEs effectively throughout the process? Read the second piece in the 'CSRD Lessons' series from our Reporting Lead, Tim Marklew, who shares insights on engaging your interviewees in a way that cuts through the complexity 👇 https://lnkd.in/esy2buEA

We're running a webinar next week, all on content strategy. But don't worry, it's not about throwing out all your ideas - it's about small tweaks that make a big difference. See what it's all about and sign up to join us. I'll be speaking with a very wise colleague and mentor, Claire Wilson.

In the face of ever-higher volumes of content, thought leaders are riding the wave and delivering business success off the back of it. That leaves competitors treading water. Sound familiar? In our webinar on Thursday 27 February (9:30 GMT), Head of Copy & Strategy, Claire Wilson, and Writer & Strategist, Anna Fozzard, will take you through ways to stand out in the sea of same. Join us to put the focus back into your content strategy to get the timing, the topics and the team right. We’ll show you quick wins to get your strategy back on track and persuade the audiences that matter to you. https://lnkd.in/e5gVCUGk

As AI reshapes industries, we understand the challenges our clients face in building trust with their stakeholders. Positive Change Group is delighted to welcome Rod Banner as AI Czar to help drive this evolution for us and our clients. David Christopherson, Group CEO of Positive Change Group, said, "Rod’s expertise at the intersection of AI, communications, and strategy will be invaluable as we help businesses use AI’s potential in a meaningful, human-centred way." You can find out more about Rod’s appointment below. https://lnkd.in/eTdUebCC

💫 Join us for our first webinar of 2025! Content is an effective way to engage your audience, persuade them to work with you and build a loyal network. But only when it’s done well. Register for our event on 𝗧𝗵𝘂𝗿𝘀𝗱𝗮𝘆 𝟮𝟳 𝗙𝗲𝗯𝗿𝘂𝗮𝗿𝘆 at 𝟬𝟵:𝟯𝟬𝗔𝗠 𝗚𝗠𝗧 to hear from our Head of Copy & Strategy, Claire Wilson, and Writer & Strategist, Anna Fozzard, on the tips we give clients to hone content strategy for impact. They'll take you through the failsafe ways to: • Choose topics that will pique your audiences’ interests  • Get the best output from your team   • Maintain efficiency without losing quality Sign up here to join us: https://lnkd.in/e5gVCUGk

We hear the term 'thought leadership' 𝗮 𝗹𝗼𝘁 at Stratton Craig. Often the term is fluid, meaning different things to different clients. But what does 'good' thought leadership look like? Rather than shouting the loudest, it's about sharing hard-fought experience, lessons learned and helping your peers - ideally as part of a wider strategy. In our latest piece, Colm Hebblethwaite takes a deep-dive into the reality of thought leadership, and lays out some of the key ingredients that combine to create genuinely compelling content. Read it here: https://lnkd.in/esU9RXkh

In case you missed it... 🍃 Our sustainability writer, Ruth Wood, delved into some of the challenges businesses face when publishing a climate transition plan - from reporting fatigue to detailed planning - but why it's still a great way to bring your stakeholders along for the ride. Read it below. https://lnkd.in/ettetUtP

The emergence of DeepSeek may be raising concerns about the cost and sustainability of current AI development - but it's unlikely to slow the widespread adoption of AI by businesses. Implemented in the right way, AI can empower us to work smarter and more efficiently. But equally, we're at a critical point where human connection is more valuable than ever. In this insight piece, Sophie Sherry explains the importance of retaining that essential human touch in content creation - and how our own approach to AI implementation continues to evolve. https://lnkd.in/e-8hpV6N