Stratton Craig

🎁 The Gift of the Guide! Really pleased to share Stratton Craig's "Get it Done Guide to Content Effectiveness" with the world 🌍 It's a chunky guidebook that was a lot of fun to write under the expert eye of Claire Wilson - but is also my first significant design project, so really proud to see it published! The Get it Done Guide offers a range of (hopefully!) helpful tools, insights and guidelines on how to deliver an effective content programme in the face of the many challenges we see our clients facing. You can download it here: https://lnkd.in/gga58EsB

The gift of ‘getting it done’ - Introducing our Get it Done Guide to Content Effectiveness 💫 The Get it Done Guide shares some of the quick wins that can help businesses create great content. It unpacks the key challenges facing content teams and shares effective ways to tackle them, helping you to: - Get focused: Aligning your content programme with your business objectives - Get in shape: Ensuring quality over quantity to maximise content effectiveness - Get going: Keeping up momentum and scale Download the Guide here: https://lnkd.in/gBtkju_4

📢 Tomorrow at 9:00 GMT, our Head of Copy & Strategy, Claire Wilson will join the Black Sun Global team for a live webinar: 'Maximising the reach and impact of your sustainability communications'. Telling an authentic and persuasive sustainability story is becoming more important, but more challenging too. With this in mind, the panel will explore how to: - Tailor strategies for diverse stakeholders - Build trust and transparency - Leverage digital communications for maximum impact - Measure and evaluate success Register your place for free here: https://lnkd.in/e8B9UJsW

A job description may well be the first thing a candidate reads about your company. So it should be more than just a list of responsibilities and requirements. Instead, a job ad can be a vital piece of communication that helps you attract the right global talent - provided it hits the mark culturally. Avoid culture shocks in your job descriptions with these insights from our content strategist, Anna Fozzard: https://lnkd.in/e8Ny3G_u

2024's Words of the Year are coming in thick and fast - Collins Dictionary has chosen Brat, Cambridge has chosen Manifest, and Demure and Slop are on Oxford's shortlist. Inevitably, conversation at Stratton Craig has turned towards our own nominees. Elliott's chosen Era... "Inflation driver, heartthrob of cowboy hat producers worldwide, and linchpin of the global economic recovery. It's impossible to ignore the impact of this word - whether I wanted to or not." For Charlie it was the year of the Queue after losing out on Glastonbury tickets this weekend, and the Oasis debacle earlier in the year. Not bitter at all... And Sophie is backing one of the Oxford Dictionary candidates: Lore. Because "why use 'context' or 'background info', when lore makes the act of getting the full scoop sound like a fantasy quest?” We've also discussed Suss, Trumpery, Slay and Banana 🍌 That last one was Ruth's - "In an era of climate grief, war, Trumpery, Charli XCXCXCXCXes and general sussness, I find it a very comforting word and mid-morning snack." I think mine would be Jump - it's been a big year both inside and outside of work, and I've really tried to just jump in and enjoy the ride. It also works for the significant amount of jumping I've been doing in a bid to entertain my very energetic toddler😅 And the more I think about it, the more it's just an inherently fun word! So go on... what would be yours?

Thanks Building Brands UK for a great conference in Exeter yesterday. Lovely to meet so many people from the South West creative industry and lots of great talks on Positive impact marketing, AI, The importance of communication & collaboration & Behavioral science in the world of comms. Plus, the Exeter Chiefs Totem Pole made for a very impressive backdrop!

Delivering difficult news is a real balancing act - and no one will know this like Rachel Reeves when she announces the budget this afternoon. Underestimating the importance of tone when sharing tricky news can be a sure-fire way to miss the mark. As my clever Stratton Craig colleague Anna Fozzard wrote a while back, there's a touch of the Goldilocks involved in nailing your tone of voice when the going gets tough. Particularly good read for those working in financial services comms, this one. Check it out below.

To build credibility in your sustainability strategy, it’s important to shape a story that makes sense. The alternative can read like a list of unrelated activities, underplaying the thinking behind your efforts. In this piece, sustainability writer Anna Fozzard delves into Stratton Craig's own experiences working with clients on sustainability narratives, looking at both the green lights and the cautionary tales. Read it here: https://lnkd.in/eKs7iQeF

When sustainability is an integral part of what you do, it's particularly important that your own sustainability story resonates with your stakeholders. To showcase their focus on ESG and responsible investing, our client Castik Capital, a private equity firm based in Luxembourg, asked us to help them write their first ESG report. We've now written two of Castik's ESG reports, helping the firm communicate its compelling sustainability story to the world. Read more about our work - including links to the reports - here: https://lnkd.in/eqtX9UeF

Big thanks to Agency Hackers for the invite to the Agency Forecast launch. It was great to get together with so many talented agency leaders to reflect on 2024 so far, look forward to what's next and have a nose around the Houses of Parliament - what a venue!