Studio Noel

We want to make sure that accessibility is, well... Accessible. What do we mean? We mean ensuring that everything your business puts out into the world is accessible to as many people as possible, eliminating any unintentional exclusions, which could impact up to 1 in 5 of your target audience due to disabilities. Curious about the how? We’re glad you asked. We've just released a brand-new, complimentary guide to kickstart your journey. Dive in; the link is in our bio. #Accessibility #Branding #Strategy

We're all well aware of the pivotal role that SEO plays in driving traffic and generating essential inquiries from our audience. But have you ever considered how SEO and accessibility are interconnected? Join Michelle Noel as she delves into this relationship. You'll discover that giving prominence to brand accessibility goes beyond fostering inclusivity. It's a powerful catalyst that not only expands your reach but also amplifies the effectiveness of your SEO strategies. #Accessibility #Branding #Strategy

Interested in gaining insight into the four crucial aspects we focus on when collaborating with brands to enhance accessibility? Your search ends here. Visibility. Protecting the effort you invest in copywriting is fundamental. We ensure your brand's use of colour is accessible by evaluating contrast and analysing the typography to optimise visibility. The Technical Side. Whether it's your website or a PDF brochure, there's essential technical groundwork to guarantee that individuals using screen readers encounter no obstacles in comprehending your content. Language. Our objective is twofold: we aim to make your messages both visible and comprehensible. Ensure your language is inclusive and straightforward; it should retain its unique character but avoid complex jargon. Text and Image. These two components work hand in hand. Whether you're crafting thoughtful alt tags for imagery, transcribing videos into written transcripts, or simply adding accurate captions, our goal is to provide options so that your messages can be both seen and heard, catering to diverse audience preferences. Let's make accessibility a reality for your brand. #Accessibility #Branding #Strategy

We're hiring for a Junior Designer/Content Creator on a contract basis, if you are interested or know someone who is, get in touch. https://lnkd.in/e9qPEnMS

Ensuring your brand is accessible is crucial, but we understand it can seem daunting. Tune in to Lana Zoppi as she discusses our key tips for embarking on your journey to brand accessibility. Remember, it all starts with these initial steps. 🚀 #Accessibility #Branding #Strategy

The hospitality industry is fiercely competitive. Businesses must create a robust and unique brand identity to stand out and attract customers while fostering loyalty. Hospitality branding goes beyond logos and slogans, encompassing essence, emotions and promises. This guide will explore strategies and principles to craft an irresistible hospitality brand that sets your business apart. Read the article in the links to find out the key to success in this industry: https://lnkd.in/e4_MgjAz #Branding #Strategy #BrandStrategy

Accessibility isn’t a trend – it should be a cornerstone of every brand. Here's what we discussed at our latest #BrandFast.  > Could you be an accessibility champion for your charity? Focus on taking the initial steps to make your charity more accessible, and remember that it's not about achieving perfection. Accessibility is not a static goal but a moving target, shaped by new insights and varying needs.    > Studio Noel shared actionable tips for accessibility on any budget. Starting with immediate wins such as on social media, using camel case for hashtags and including alt text, to short-term actions like reviewing brand colours and long-term goals that could involve auditing your brand and considering a refresh or rebrand.    > During the talk on Scope’s full rebrand story, which prioritised accessibility from the start, Ilonka Ligteringen, head of brand and creative at Scope, shared, “accessible design can be exciting and engaging.” From a bold colour palette to vibrant photography that was diverse and inclusive. What insight stood out to you the most? Share your key takeaways from the event in the comments or tag us in your posts! Thanks to everyone who joined us! Special thanks to our wonderful speakers Michelle Noel, Lana Zoppi, and Ilonka Ligteringen, and our sponsors, Studio Noel. If you missed it, the session recording will be available free for members soon—watch it on demand: https://lnkd.in/eTQAPXR2  

Craving a menu tailored to your brand identity? 🍽️ Dive in as Lana Zoppi – our Design Director – presents our top five strategies for compelling menu design. #Branding #Strategy #BrandStrategy

Thank you to CharityComms for a fantastic event yesterday, and a great insightful talk from Ilonka Ligteringen at Scope on their recent rebrand

Michelle Noel – Strategy Director at Studio Noel – and Lana Zoppi – Design Director at Studio Noel – discuss their approach to crafting commercially successful creative. #brandsuntapped #licensing #design #brandextension