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SURI x Good Morning America’s ‘Must have products 2025’ 🇺🇸 Amazing to feature on live TV with such a positive feature this morning across the USA. Huge thanks to the whole team for their non-stop work to get these opportunities!
SURI was born out of frustration with the lack of sustainable and well-designed products across personal care today. We want to redefine the rituals we live by with aesthetic, ethical, and convenient products that actually make taking care of yourself enjoyable. Our first mission: the electric toothbrush. Every year over 4 billion toothbrushes are disposed of, that's enough to circle our planet 12 times...We’re developing the world’s first electric toothbrush made out of sustainable and biodegradable materials, conveniently delivered, with a lifetime guarantee.
External link for SURI
London, GB
SURI reposted this
SURI x Good Morning America’s ‘Must have products 2025’ 🇺🇸 Amazing to feature on live TV with such a positive feature this morning across the USA. Huge thanks to the whole team for their non-stop work to get these opportunities!
SURI reposted this
SURI x GOV.UK! An honour (and life highlight!) to have breakfast with Gyve and the Prime Minister Keir Starmer this morning and share the SURI journey. The government’s commitment to support sustainable innovation in business is admirable and we’re lucky to be the recipients of an Innovate UK award. Gyve and I are so grateful for the support of our incredible team, investors and families who make this all possible. Exciting times ahead!
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SURI has been named winner of the Boots UK small supplier of the year in General Merchandise!!! This is an award we are especially proud of because it's been a multi-year, full team effort led by Ross Murphy! His leadership and ability to get things done are second to none and we're immensely grateful to have him on our team. Before we set up SURI we wrote a list of goals and one of the top priorities was to get listed in Boots UK (the UK's leading high street retailer of electric toothbrushes) and to disrupt the category. From our first meeting with Grace through to this award from Steve Ager, we have thoroughly enjoyed working with everyone at Boots UK as we've managed to grow our businesses together. 2024 has seen our first out of box displays, our first FSDUs, the launch of Sunset Bloom and hitting new records month on month. But we're just getting started... we can't wait to share what 2025 will bring! Enormous thank to everyone at Boots and SURI that has made this possible including Rebecca, Elizabeth, Marsha, Lauren, Chloe, Anita, Ella and many more!
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Huge thank you to the exceptional team at EMERGE including Ashleigh, Georgina, Morgan and Emily for another year of incredible coverage in the run-up to Christmas Seeing SURI feature prominently in gift guides in The Telegraph, The Independent, The Sun and many more is a testament to their hard work all year round alongside Ana Caeiro.
Last week was a big week as we launched our most requested toothbrush colour to date—Sunset Bloom. We celebrated the launch with some our wonderful community at the Institute of Contemporary Arts. There was a flower arranging workshop with blooms by FLOWERBX, live drawing by Daria, followed by drinks and a delicious dinner by BISTROTHEQUE. A huge thank you to the team at EMERGE for helping us put the event together and to the Project X team for all the support. Photos by Feruza at www.feruza.co.uk
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Glamour x SURI: Best overall toothbrush! Gyve and I are delighted that SURI has claimed the top spot in a round-up of the best electric toothbrushes on the market. We have some very exciting news to announce in the coming weeks...watch this space! Thanks Sophie, Georgia, Denise, Lucy and Georgia! https://lnkd.in/e2y3_dCX
SURI was named Best Oral Care Brand at this year's Marie Claire Sustainability Awards. We set out to create a brush that embodies performance, design and sustainability. So to win this award for the second time in two years means a lot. Read more about the award here https://shorturl.at/pigGk
Our founders featured on the Shopify Masters podcast this week to discuss the launch of SURI. Read about it and listen to the full episode here—https://lnkd.in/em9mhcyH
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Proud to share the new branded SURI displays in Boots UK stores! Special thanks to the incredible Ross Murphy who has led this from our side with the incredible support from the Boots UK team including Grace, Lauren, Heather and Marsha! If you see the displays in the wild, please share photos in return for surprise gifts! (Also see if you can spot SURI when we first launched a year ago in the 2nd photo 👀)
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Even if only briefly…SURI became the #1 Best Seller of sonic toothbrushes in July on Amazon! It helped that we made page 1 of the deals during Prime Day. Huge thanks to the incredible determination, ambition and persistence of our team including but limited to Frederick, Ross, Kate, Alfie, Jemma and Hannah. Also huge thanks to everyone at Amazon who’ve helped us on the journey so far!