Sweaty Betty’s cover photo
Sweaty Betty

Sweaty Betty

Retail

London, England 108,011 followers

To empower women through fitness and beyond. #iamasweatybetty

About us

We've been on a global mission to empower women through fitness and beyond since we burst onto the scene as the OG of female-first activewear back in 1998. Fitness That Fits You Train for success. Or to shut out the noise. Fitness looks different to everyone. In a world where our to-do lists are endless and the pursuit if perfection is ever present, we encourage women to release themselves from the daily pressure and say: don’t sweat it. Find fitness that fits you, however that looks. Our Strength Is In Each Other We’re driven by the spirit and ideas of the women that make up the Sweaty Betty community. They’re our sisterhood and together we build one another up by embracing our bodies and all that we can do with them. Crafted To Create Joy We obsess over the details and design our collections with ease and self-expression in mind. Synonymous with bold prints and supportive shapes, our feel-good leggings fuse performance with style through technical fabrics that keep up with you. With over 8,000 5* reviews, our bestselling Power legging is your sweat-wicking ‘squat-proof’ do-it-all legging for HIIT, studio and hikes (not forgetting the mid-morning coffee run). Enjoying a rest day? Our crease-free Explorer collection makes travelling and taking time out a breeze. And whether it’s your first, furthest or fastest run: our Zero Gravity run tights have been voted ‘Best Leggings’ by Women’s Running Awards and are designed for your best run yet.

Industry
Retail
Company size
1,001-5,000 employees
Headquarters
London, England
Type
Public Company
Founded
1998
Specialties
Womens sportswear - running, workout, yoga, ski, beach & dance, activewear, Athleisure, apparel, and fashion

Locations

Employees at Sweaty Betty

Updates

  • View organization page for Sweaty Betty

    108,011 followers

    Leading the way 🥇 We are thrilled to announce that Sweaty Betty has been recognised with not one, but two prestigious awards this week: Ecommerce Website of the year – Global Digital Excellence Awards 2024 Fashion Apparel Website of the year – UK Ecommerce Awards 2024 These achievements are a true reflection of us leading the way with sharp focus on the customer couples with a composable commerce approach, as well as the dedication and talent of our entire team at Sweaty Betty and Wolverine Worldwide. A special thanks to our valued partner, Tryzens Global for their collaboration and partnership – we couldn’t do it without you!

  • Introducing a new partnership with The Very Group 🙌

    View organization page for Very Media Group

    1,710 followers

    There’s nothing better than new sportswear for a fitness motivation boost, right? 💪 Enter: Sweaty Betty! Sweaty Betty has officially launched at The Very Group! To celebrate, the VMG team have been working up a sweat to raise awareness of the collection landing onsite. The launch fabulously aligned with our Wellness Event, leading to exciting activations both on and offsite. But first, why are we such a perfect match? 👯♀️ Aligned Audience - Sweaty Betty is designed with women in mind, and with 73% of our sports shoppers being female, the synergy was clear from the start. 👏 Empowerment - Fitness is about more than movement; it’s about unlocking the best version of yourself. Both our brands share a mission to empower every individual on their fitness journey. 🏃 Sports Style - Confidence starts when you look and feel amazing, and nothing does that quite like a Sweaty Betty matching set. We pulled out all the stops for this launch - Think bespoke wellness assets in our iconic Haus of Flamingo branding that perfectly complimented the wider campaign and featured across the inspo hub and targeted CRM emails.✨ With influencer activations still to come, this is just the start to an iconic partnership - keep your eye out for more.👀 Allie Davies | Rosie Woods | Shrina Patel | Tasha Norris | Michelle Miller | Alex Derby

  • We’ll see you at The National Running Show 👀 Yep, we’re excited to announce that Sweaty Betty and Merrell are sponsoring The National Running Show this January. Expect panel talks with our favourite run clubs, plus stretch sessions, running bra Q&A’s and plenty of new running kit to get your hands on. 📍NEC Birmingham 📅 25 & 26 January See you there!

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  • Blue Monday is cancelled ❌ “New year, new you”? It’s a lot. But we say be good to yourself, whether that means chasing a new PB or spending 5 minutes in child’s pose. So, release that inner pressure and find new connections with our exciting lineup of classes, run clubs and at-home workouts. 🏃🏼♀️🧘♀️ Head to your local store to find out more: https://lnkd.in/eG93b-PN Join our Strava Challenge: https://lnkd.in/enSrRWuG

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  • Back for the fourth year running 🏃♀️ Yep that's right, we're proud to announce that we'll be an official sponsor of the Royal Parks Half - London for 2025. Whether you run, jog or walk, we'll be your number one fans as you take on the 13.1 miles through central London. Want to get a spot in the race? The ballot opens on the 27th January. And why not run for The Sweaty Betty Foundation to support their mission to empower women and girls to get active, and stay active, for life. #yourraceyourpace

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Funding

Sweaty Betty 2 total rounds

Last Round

Private equity
See more info on crunchbase