Sweet Analytics

Curious about how your customers are engaging with Amazon? Join us this Monday for an exclusive webinar on Amazon Marketing Cloud (AMC)—your gateway to unparalleled insights into the performance of your Amazon advertising campaigns. Whether you're a beginner or just exploring AMC, we’ll guide you through the essentials so you can determine if it’s the right fit for your business. Here’s what we’ll cover: ✨ What is AMC? ✨ What insights can AMC provide? ✨ Why is AMC crucial for multi-channel brands? ✨ How can you access AMC and DSP? 📅 9th December 🕑 4pm - 5pm 📍 Online Reserve your spot now and take the first step toward transforming your marketing strategies with actionable data. https://hubs.li/Q02ZPpPg0

It’s going to be a busy week so here’s our top tips for trading over Black Friday Cyber Monday. ⛔ Don’t Panic! 📈 Don’t compare BF 2024 with BF 2025 (this year BFCM spans two months) so look at the two months 💰Ensure you are investing in your marketing - this is prime time for new customer acquisition 📆 Remember there are only 22 days to Christmas compared to the “normal” 27 days - again different to 2024 so ensure you are looking at day to day sales 🤓 Look at the shape of the remaining days (Sweet Sales Insights) and ensure sales are maximised to Christmas. If you’d like help or more information then please get in touch with the Sweet team. #BlackFriday #EcommerceTips #MarketingStrategy

A great podcast to listen to at the weekend from Common Thread Collective talking about how Amazon and E-commerce coexist in the broader D2C ecosystem. Don't forget - customers don't see channels - neither should you! 🌐 These channels are a classic example of the multi-channel world in operation - both are necessary if that is how your consumer operates 🛍️ Channels do not operate independently of each other so do not separate them both organisationally and in terms of marketing responsibility 📈 Marketing expenditure should not just be attributed to the single channel - one drives sales in the other 💰 Channels have different operating costs; but given the point above they should be evaluated both separately and as a whole Listen here 👇 https://hubs.ly/Q02Z8pF00 #D2C #Ecommerce #Amazon #MarketingInsights #MultiChannel

October 2024 Benchmarking Report 📊 The holiday season is just around the corner, and our Sweet Analytics October 2024 Benchmarking Report is here! Dive into this month's retail performance data and see how key sectors are faring: 👗 Fashion, Apparel & Accessories Year-on-year (YoY) sales dip: Down 4% overall. Mixed performance: Footwear sales grew, while Accessories and Clothing faced declines. 💍 Jewellery Shining bright: Sales surged by 13%, driven by higher Average Order Value and Average Selling Price. Strong sector growth: 71% of brands reported positive results. 🍔 Food & Beverages Sector decline: Down 5% YoY, largely due to a 17% drop in Beverages. Bright spot: Confectionery & Gifts rose by 19%. 💄 Health, Beauty & Fitness Flatlining: Down slightly (-1.4%) as consumers likely await Black Friday and Cyber Monday deals. Sub-category highlights: Haircare remained steady, while Fragrance and Skincare & Makeup dipped by 4%. 🏡 Homeware, Furnishings & Garden Strong performance: Up 10% YoY, with Furniture sales growing by 7%. IMRG data insights: Fragrance, Garden Furnishings, and Health & Beauty emerged as top-performing categories, boasting improved conversion rates this year. 📩 Let’s discuss how we can help tailor growth strategies for your business. Reach us at support@sweetanalytics.com 🔗 Read the full report here. https://hubs.li/Q02Ykv6D0 #benchmark #SME #marketanalytics

Very sad yesterday not to be able to join the annual Jim Lewcock BLUE14 Beach volleyball tournament. Somehow the sun shines every year and this year the charity aspect seems to have reached a new level with this great picture of James Wheele and Norman Cook (aka Fatboy Slim) Depleted team from Sweet Analytics led by the injured Jo Davis - next year we will be back! Sam Noulton you are in charge of team training !

We're thrilled to share that Minka Dink London has joined the Sweet Analytics family!

Small & Mid-Sized Ecom Brands, This One’s for YOU! 📊 In the crowded online space, it’s easy to feel overshadowed by ecommerce GIANTS. But we're here to level the playing field... We’re thrilled to announce that Sweet Analytics is featured in Videowise’s latest must-read ebook, "Copycats to Innovators: 61 Strategies You Can Steal Today!" In this ebook, 31 industry experts share 61 proven tactics to help you: ✅ Apply winning strategies from top-performing brands ✅ Tailor approaches to YOUR unique business ✅ Boost your AOV, retention, and conversions step-by-step As a contributing partner, we’re excited for you to implement these game-changing insights. Stop copying. Start innovating.

We are thrilled to welcome the iconic Sophie Allport Ltd to the Sweet Analytics family! 🏠✨ Since 2007, Sophie Allport has been a beloved name in creating timeless and beautifully practical pieces for the home. Their designs, inspired by classic British heritage and everyday family life, bring a touch of charm and happiness to homes worldwide. We're really looking forward to working closely with the Sophie Allport team to turn insights into action!

New client announcement 🚨 We're excited to share that Only Curls Ltd has teamed up with Sweet Analytics! We're thrilled to support them with data insights to elevate their remarkable journey and help them achieve even greater success in the eCommerce space. Only Curls is a brand dedicated to helping people embrace their natural curls with exceptional, vegan, and cruelty-free hair care products. Their mission is clear: to encourage everyone with curly hair to ditch the chemicals and straighteners and to start loving their natural texture. Hugo Lewis and Lizzie Carter, thank you for choosing Sweet! 🌟

It's almost time for our next sector-specific webinar! 🥁 This time we will be focusing on the food and drink sector and will be joined by two fantastic brands that we proudly work with, Daniya Stewart of Drydrinker and Giles Atwell of Russell and Atwell! 🍹🍫 Join us as we explore: 🎯 Proven Marketing Techniques 🌟 Strategies for Enhancing Customer Engagement 💻 Tips for Optimising Your Online Presence Sign up here: https://lnkd.in/eHqqcsER