Target Agency

Target Agency

Advertising Services

Penzance, England 1,774 followers

Performance marketing + eCom growth for challenger brands. 🏆eCom Awards ‘23 🥇UK Search ‘22 🏆UK Social ‘22

About us

Target is a performance marketing and eCommerce growth agency. We help challenger brands to punch above their weight by unlocking more predictable and profitable growth with Paid Search, Paid Social, SEO & Creative. We combine unit economics with wider marketing data in order to create a ruthlessly effective environment for profitably scaling brands, where marketing activity can be reconciled against the P&L with total clarity. We do this in a data-driven manner, by establishing a single-source of truth for the metrics that power your business. Using eCommerce specific metrics LTV, CAC & MER, we are able to identify ROI-positive growth opportunities and ultimately, optimise for your brand’s bottom line. Our campaigns are further enriched by a team of brave creatives with one clear goal: to win the war for your consumer’s attention. By using the AIDA model and applying meaningful design at each stage of the customer journey, we help your brand to scale profitably and look great while doing it. Book a discovery call today → talktotarget.co.uk

Industry
Advertising Services
Company size
2-10 employees
Headquarters
Penzance, England
Type
Privately Held
Founded
2019
Specialties
PPC, SEO, Paid Social, Data & Analytics, Creative Design, Performance Marketing, CRO, and eCommerce

Locations

Employees at Target Agency

Updates

  • Target Christmas Party 2024 🎡 Winter Wonderland 🎩 Lifesized Monopoly 🥩 Hawksmoor 🍺 Albert’s Schloss A very Merry Christmas to all of our team, clients, partners and friends - see you on the otherside, in 2025! 🫶

    • No alternative text description for this image
    • No alternative text description for this image
    • No alternative text description for this image
    • No alternative text description for this image
    • No alternative text description for this image
      +4
  • There are 3 common/recurring issues that our paid media team finds when they’re auditing accounts… ❌ A single tROAS or tCPA - to win, these should be as diversified as your SKUs and customer segments 👎 A lack of creative diversification - without volume, velocity and variation you’re on a (rather spenny) hiding to nothing on paid social ⛔️ Focusing on ROAS and revenue - neither of these metrics are conducive to growing the business profitably (which is the goal for us all, right?) Grow more predictably and profitably with Target: talktotarget.co.uk

  • Frustrated by the demands of creative volume on Meta Ads? Discover how Target accelerates paid social results with our creative ideation and testing framework, build specifically for eCommerce & DTC brands. We deliver targeting messaging, trending creatives and rigorously a/b test hooks to ID the ads that sell the click to your customer. Book a discovery call to learn more.

  • BFCM Planning Pillar #4: Forecasting In the final video of our tactical pillars for a winning Q4 series, we’re looking at our fourth and final pillar - inventory forecasting. They say the best way to predict the future is by looking at the past. And this does ring true for inventory forecasting. Take into consideration your YTD % growth, plus more recent spikes or dips in order volume for certain SKUs as well as drastic changes in product/category search volume within Google Search Console - these are useful signals regarding things to come. The worst case scenario over peak is that your best sellers or highest margin SKUs sell out before you reach Cyber Monday, meaning money is left on the table. We hope you found this series helpful, and here’s to a successful Q4 and peak trading for all of you DTC brands and eCommerce retailers. For paid media, SEO or creative strategy support, book a discovery call with Target: talktotarget.co.uk

  • BFCM Planning Pillar #3: SMS & Email In a previous post, we mentioned that peak is an opportunity for brands to realise the value from all the hard groundwork that’s been laid with the new customer acquisition earlier in the year. One of the most cost effective ways of doing this is, of course, Email & SMS. The most important thing to consider here is volume. This is one time of the year when it is acceptable to over communicate your returning customers by significantly increasing the frequency of emails and texts. Your 1 email per day simply won’t cut it; your customers are going to be getting absolutely peppered with emails, offers, WhatsApps and texts from all of their favourite brands - so you need to make sure you have visibility and cut through, too. The day before launching, tease your offer with an SMS and email campaign. Send one of each in the morning and another in the evening, plus a third to non-openers before you launch across paid. Come back again tomorrow, one last time, where we’ll be tackling the fourth and final tactical pillar for a successful Q4: forecasting. #ecommercemarketing #dtcbrands #bfcm

  • View organization page for Target Agency, graphic

    1,774 followers

    Looking back, how have brands stood out during for BFCM? Our Creative Team analysed the Black Friday/Cyber Monday campaigns from 47 Skin, Sand & Sky, Billie, and Jambys to find how these brands are navigating the busiest shopping season of the year Swipe through to explore creative and copywriting fundamentals of: • Keeping it simple with single-minded sales messaging • Effective use of urgency and FOMO • Leveraging customer reviews for impact • Visuals that capture attention and convert #ecommercemarketing #dtcbrands #bfcm #creativestrategy #paidmediacreative

Similar pages