🧢 This strictly limited edition collections ticks the core components of a successful merchandise 'drop'. ✔️ 𝑳𝒆𝒕 𝒕𝒉𝒆 𝒑𝒓𝒐𝒅𝒖𝒄𝒕 𝒕𝒆𝒍𝒍 𝒕𝒉𝒆 𝒔𝒕𝒐𝒓𝒚 Storytelling is a key component to driving consumer engagement and acquiring the emotional attachment. ✔️ 𝑪𝒓𝒆𝒂𝒕𝒆 𝒔𝒕𝒓𝒐𝒏𝒈 𝒅𝒆𝒔𝒊𝒈𝒏 𝒂𝒆𝒔𝒕𝒉𝒆𝒕𝒊𝒄 Consumers look for exceptional design aesthetics within their purchasing choices. The classic lockup of the "NY" brand, the World Series side patch, the '47 HITCH silhouette and the subtle contrast under-visor colour really hits the mark on this collection. ✔️ 𝑪𝒓𝒆𝒂𝒕𝒆 𝒆𝒙𝒄𝒍𝒖𝒔𝒊𝒗𝒊𝒕𝒚 Collectors love exclusivity. This range is limited to only 147 pieces, each with it's own numbered certificate of authenticity. This level of production will ensure a very quick sell-out, driving revenue over a short period and helping to create a growing level of FOMO ("fear of missing out") across future limited collection drops. Great work, Costa Kargas and the team at '47. This Dynasty Collection will fly! #exclusive #limited #limitededition #capsule #collection #drop #merchandise #sport #sports #lifestyle #NY #newyork #yankees #merch
As the African proverb says, “It takes a village to raise a child.” Similarly, it took a collaborative team effort to bring this new concept to life: The '47 New York Yankees Dynasty Collection. About nine months ago, I had the idea to create a unique, numbered, limited-edition box set that would combine two intersecting passions: cap collecting and sports history. When it came to choosing a baseball team for this collection, there was only one option. As a lifelong New York Yankees fan, it was an easy decision to highlight the winningest professional sports organization of all time—an iconic team with a storied history, unforgettable moments, and legendary personalities. How does a project like this come together? •It begins with designing and developing the caps themselves. •Selecting iconic World Series side patches and pairing them with the corresponding “NY” logos from those championship years. •Combining these elements with our best-suited headwear style : the Hitch silhouette, offered in a range of colors inspired by the World Series patches. •Once the cap designs are finalized, they are sent to our standout licensing team—Kathleen Crane and Angie Sullivan—for Major League Baseball (MLB) approval. •The design and production of the box set begin. •After receiving the finished caps from the factory, our talented e-commerce team—Manny Alamwala, Shawn McGrath, and Tristan Austin—creates the landing page, ads and digital collateral using product photography by Phil Calla •Finally, the moment of truth: we launch. I’m really proud of how this box set turned out and even prouder to have been part of such a dedicated group effort. Looking forward to starting work on the next one.