The Blueprint

🎙️ Discover 7 Key Truths Shaping Creativity in Health Marketing 16 prominent agency leaders share their insights on talent and creativity. Download the report to see how creativity is redefining the industry 🔗 https://bit.ly/TATHEALTH

"Would you be more proud of an ad for new trainers or an ad that changed government policy for HIV testing?”   With health inequality in the spotlight, healthcare communications have never mattered more. So why is there a lagging perception that careers in healthcare marketing don’t offer the same creative opportunity as other sectors?   Our latest Truth About Talent report, in collaboration with transformational leaders across the USA, UK & APAC, uncovers the key challenges and opportunities in this fast-changing sector. Breaking down outdated perceptions and redefining creativity in health.   As one leader put it: “Healthcare has carried the burden of being a creative killer.”   The truth? Healthcare marketing is anything but.   Download The Truth About Talent: Health Marketing to discover the 7 key truths shaping the future of talent and creativity in health. https://bit.ly/TATHEALTH  Thanks Campaign UK for helping raise the conversation

This year, bravery isn’t just about bold ideas—it’s about building a better industry. The brakes are off, and 2025 is the moment to embrace risk and lead change. One month in, here’s what I’ve learned from agency leaders across New York and London. https://lnkd.in/dJZi7BzN?

Thank you to Tará McKerr and LBBonline - Little Black Book for allowing me to share some thoughts on the industry as I continue my journey from agency life at BBH London to independent consultant and Chairman The Blueprint. Happy Holidays when you get there!! https://lnkd.in/e2S4FBpC

Our chairman, Jon Peppiatt, captures his rare blend of storytelling and visionary leadership. Dig in (there's no paywall 🧐)

What advice would you give adland’s new crop of CEOs? 🧐 Spend your first three months truly connecting. Walk the floors, have meaningful conversations with your team, and discover what ignites their passion. Be curious, listen deeply, and build trust; show everyone you’re all in this together. Engage with your clients. Find out what keeps them up at night, what challenges they face and what excites them about your partnership. Remember, what worked at your last role may not be the best fit here. Put people at the heart of your vision. Set a bold direction, inspire your team to rally behind it, and empower them to bring it to life. Once you’ve done the listening and shaped your vision, communicate it clearly, consistently and often. A great strategy only works when everyone understands the story and their role in it. Thank you Campaign US Campaign UK Campaign Asia-Pacific https://lnkd.in/eki363ri

Mother has won the Campaign Big Awards. For setting the bar so high, for the originality and for the consistency. Congratulations on a deserved victory. And congrats to the Campaign UK Big Awards for another invigorating night celebrating advertising's finest.

We at The Blueprint are delighted to announce our continued partnership with the Campaign UK BIG Awards. Join us on Guy Fawkes Night for an explosive celebration of the industry’s brightest sparks and boldest ideas. Who says the only fireworks on November 5th are in the sky? Let’s make it a night to remember! (Sorry, I couldn't resist prompting ChatGPT on firework night puns 😬) 💥 See you there 💥

Delighted for The Blueprint to partner with Neverland Creative to establish a next generation model for international expansion. An exciting scouting brief for the world’s finest aspiring agency entrepreneurs to found and lead their own franchises.

The bias within AI is well documented, mirroring the systemic bias that still exists in society. I asked ChatGPT again just now to create a picture of a CEO and once again was presented with a white man in a suit. From seatbelts designed based on male crash dummies to failures in medical care due to lack of diversity in data modelling, none of this is new news. But it's beyond depressing that we're still here and the pace of AI development threatens to perpetuate rather than improve the issue. As we rush to build adland's AI capability and hire leaders to power it forward, it's imperative that diversity is brought front and centre of our hiring strategy. It's never mattered more. Thanks Campaign UK for partnering on this piece.