The Digital Peloton

Huge congratulations to Page & Page for their Gold at the PM Society Digital Awards last week for Innovation - Best Use of Technology! As sponsors of this award we are really pleased for them pioneering AI in pharma. Judges felt strongly that this campaign has done fantastic work in creating a product to enhance customer insights to better understand their behaviours, and therefore to better tailor communication strategies. In harnessing the huge power of data and AI, organisations are enabled to stay effective and relevant to their audience in an ever-evolving market. A clear Gold winner, the judges were particularly excited about how the team had succeeded in drawing actionable insights from previously unused data making this a potential “game-changer”. Well done all!

Its happening next week! Really proud to be sponsoring again! Looking forward to a great night and catching up with everyone.

💥This is going to be great Digital Peloton Ushers in Era of Unprecedented Growth with Industry Pioneers Emma Statham and Mary McGregor. In a strategic move set to redefine the global programmatic targeting landscape, Digital Peloton is thrilled to announce the landmark addition of Emma Statham and Mary McGregor to its board. This pivotal development consolidates Digital Peloton's position as the leading programmatic network for HCP audience engagement. Reuniting a decade and a half after their inaugural collaboration, the formidable partnership of Statham and McGregor brings to Digital Peloton an unparalleled blend of entrepreneurial expertise and a rich legacy of industry-transforming ventures, including their roles in the evolution of MSA Digital into ONEHealth Communications and the creation of MSA Market Media (later known as Four Health Media), iNCITE Analytics and iKOL. John Evans, lauding the new board members, highlighted the unique skills each brings to the table. "Emma's unparalleled mastery of the global media landscape has unequivocally established her as the undisputed leader in the global HCP paid media sector." he remarked. "Mary stands at the forefront of technological, data, and AI innovation, revolutionizing our industry." The induction of Statham and McGregor onto the board underscores Digital Peloton's strategic intent to accelerate growth and foster innovation. "We are immensely excited by their arrival," expressed Simon Feeney, reflecting the leadership team's enthusiasm for this strategic enhancement. Mary McGregor underscored the transformative potential of this new era, stating, "With the scale of Digital Peloton's reach across all the major scientific and HCP platforms globally and the application of our machine learning algorithm, we can mine over a billion unstructured data points. Combined with our platform's LLM capabilities, this approach is designed to decode complex semantic patterns within the data, offering unprecedented insights into the preferences and behaviors of the healthcare professional community. This not only aids in identifying emerging trends and needs within HCP audiences but also enables targeted and effective engagement strategies." About Digital Peloton Digital Peloton is at the forefront of global programmatic targeting, dedicated to the sophisticated engagement of healthcare professional audiences. Committed to innovation, advanced data strategies, and unparalleled market intelligence.