A Global Online Destination for Limited Sneakers and High End Streetwear. Featured in The Times, GQ, Hypebeast, Forbes, and more. Brands we carry include: Jordan, Yeezy, New Balance, Travis Scott, Dior, Off-White, CPFM, KITH, to name a few... Being self-confessed sneaker-heads, we identified a gap in the market and established The Edit LDN to digitally connect investors and owners of sneakers with buyers, redefining a market forecasted to hit $30B by 2030. Turning a passion into a multi million pound business in just 2.5 years, the business has grown 500% Year on Year and is on track to scale further into USA & UAE this year. We became: • The 1st Reseller to enter Harrods, now on 3 floors. • The 1st Global Sneaker Marketplace to pledge to removing 1KG of plastic from the oceans with every sale through their platform - PreLoved Marketplace launching 2022. • The 1st Global Sneaker Marketplace to accept Crypto, entering the Metaverse via Bloktopia, 2022 • The 1st Global Sneaker Marketplace to deliver a Same Day Service We will be the most Disruptive, and most Innovative Sneaker & Streetwear Marketplace, Globally. Further Highlights include: • Harrods - 2,000 SQ FT space in Iconic Department Store, now across 3 floors. • Global Partnership with Threads Styling - UK & USA • Included in Klarna's Heartbeat 4 Sneakers Week alongside Size, Footlocker and Adidas • Collaboration with Defected Records • Collaboration with McQueen • Collaboration with Adora Swim
External link for The Edit LDN
15-19 Bloomsbury Way
Labs House
London, England WC1A 2TH, GB
A brand we're thrilled to have on board!
I am thrilled to announce that this morning, Only The Blind has launched on The Edit LDN with four of our best-selling items, including the Night Python Set, at their Harrods, Knightsbridge store. Be sure to visit Harrods to check out these bestsellers, and you can shop the rest of the collection online. 👏👏 #streetwear #onlytheblind #theeditldn #harrods #sneakers
Take a look at the Drapers article featuring The BrandAlley Group and the acquisition of The Edit LDN - exciting times ahead!
The BrandAlley Group now counts a sixth of the UK population as members, and a raft of recent acquisitions are leading it to diversify further into new markets and categories – as CEO Rob Feldmann reveals. Subscribe to read the full interview below. #BrandAlley #secondhand #fashionnews #retailnews
We are pleased to announce that we have acquired a majority stake in luxury sneaker & fashion platform The Edit LDN. At BrandAlley, we are laser-focused on our long-term vision to include sustainability and circularity within our business in a meaningful way, as well as using innovative new channels to maximise customer experiences. Additionally, The Edit LDN provides the opportunity for us to tap into a more youthful customer demographic and their substantial community of engaged followers. This acquisition follows recent sustainable investments, including our own logistics operation and a stake in luxury resale platform, Sign of the Times. Rob Feldmann, CEO of BrandAlley, commented: “With our 8 million strong members-only database, our own dedicated in-house warehouse operations and customer service team, we are confident we can provide full operational support across our group of companies and drive profitable growth of The Edit LDN globally through Moses and his team. We are looking forward to an exciting journey ahead.’’ The Edit LDN has grown at an exponential rate since its inception in 2020 but major macro headwinds in 2023 have shaken the industry. Companies like Farfetch and Matches have experienced difficult and crunch trading periods in the 2023 economic downturn. The Edit LDN, too, faced cash flow constraints in the last quarter of 2023. To remain operational and resilient, The Edit LDN took the decision to consolidate with an industry leader. The luxury reseller platform will be restructured through a formal process and operate within BrandAlley’s back-end infrastructure as it becomes profitable during its next growth phase. Moses Rashid, CEO of The Edit LDN commented: “Although 2023 was another year of positive growth and revenue, it has been a difficult period with financial challenges being accelerated by external funding sources that we had on our creditor books. In order to continue to achieve our growth goals, it was crucial to act fast to find a long-term partner who sees the potential to take Edit LDN global and offers the operational infrastructure required for sustainable growth. I see this fit with Rob and his Executive team at BrandAlley. This move will bring confidence to our community, suppliers and the reseller industry as a whole.” The alignment combines The Edit LDN's ability to curate exclusive, high-end streetwear and sneakers with our expertise of providing premium and luxury brands at competitive prices. This synergy will result in an expansive product offering that caters to a diverse range of style preferences and budgets and opens The Edit LDN to a much wider premium audience. Image credit: The Times, 2021