The Evolve Group

A Magnum Winter Wonderland for Edinburgh’s Cold Town House rooftop terrace 🥃 Dressed in luxurious Magnum Cream Liqueur colours, fabrics and textures, we created a ski resort chair lift photo opportunity with a winter-themed backdrop to transport visitors into a festive alpine wonderland. Branded cosy cushions and faux fur blankets, with Magnum decorated Christmas trees and assets re-purposed into seasonal additions for the activation, culminated in an immersive winter terrace for guests to enjoy a very merry Magnum Christmas! 🎄 #magnumcreamliqueur #scottishwhisky #brandactivation  #creativeagency #merrychristmas

🎉🏎️ What a Weekend at the @McLaren Technology Centre! 🏎️🎉 We were thrilled to provide all the sound, lighting, and video for the spectacular Jack Daniel’s Las Vegas Grand Prix-themed event at the iconic McLaren Racing Technology Centre in November 2024, on behalf of our client The Evolve Group. ✨ The energy, the atmosphere, the cutting-edge tech was an unforgettable celebration in a world-class venue! A huge CONGRATULATIONS to McLaren Racing on their incredible achievement of winning the 2024 Constructors’ Championship! 🏆👏 It’s always an honour to collaborate with such an innovative and driven team. Here’s to more successes and partnerships in the future! #McLaren #JackDaniels #LasVegasGP #ConstructorsChampions2024 #Niavac #Lighting #Sound #LiveEvents Absen Europe | d&b audiotechnik | CHAUVET Professional | Yamaha Professional Audio https://lnkd.in/d-X-xjxR

We brought the high energy of the Las Vegas Grand Prix to the UK and delivered an unforgettable Jack Daniel’s weekend experience at the iconic McLaren Technology Centre in Woking.   From concept to fulfilment, we created a sensational evening that transported guests to the heart of Las Vegas with immersive branded touchpoints, bespoke bars, a lavish food menu, dazzling live entertainment, a money can’t buy McLaren showroom tour and exciting gamification; including a unique pit stop challenge with a REAL McLaren racing car, ensuring a truly one-of-a-kind experience for both Jack Daniel’s and their consumers   The weekend’s activation culminated in a live watch party for the Las Vegas Grand Prix, also hosted at the McLaren Technology Centre, with the opportunity for some of the attendees to get behind the scenes access!    The result? A once in a lifetime experience that combined luxury, excitement and priceless moments, all seamlessly executed to the highest standard 🥃   Photography: Ellipsis Creative #JackDaniels #BrandActivation #CreativeAgency #FormulaOne #McLaren #LasVegasGrandPrix #Experiential #BrownForman Natalie Magee Mark McGuinness Brooke Richards Hannah Magee Lucy Quilter Fiona Robertson Darren King Mary Gleeson Sarah Marshall James Gray HEADS, HEARTS & TAILS Niavac

For Black Friday weekend, we worked with Peroni to deliver a thoughtful brand activation at select Young's Pubs in London. Shoppers who stopped by for a Peroni were able to benefit from a luxury gift-wrapping service, complete with premium craft paper, velvet ribbons, and festive spritz; a perfect way to unwind during the busy shopping season. This activation brought the Peroni brand to life through small but impactful details, from branded baubles and a beautifully styled wrapping station to the warm hospitality that tied everything together. We’re proud this experience was featured in The Morning Advertiser and thrilled to have helped Peroni make the Black Friday weekend a little more magical for some weary London shoppers! #peroni #asahi #brandactivation #creativeagency #experiences #london #christmas #blackfriday

Our gorgeous activation for Casamigos Tequila at the newly opened Mara bar and restaurant in Leith, Edinburgh🎄 We transformed the venue with a contemporary festive twist to showcase the Casamigo’s brand with cosy winter decor and custom floral arrangements. Guests can enjoy bespoke Casamigo’s cocktails and drinks in a warm, inviting festive atmosphere, perfect for their holiday celebrations 🙌🏼 #brandactivation #creativeagency #casamigos #tequila #diageo #edinburgh

A million specs of glitter *and still counting!*

It’s beginning to look a lot like Christmas 🎄

Those who have worked with me in my role as Head of Brand Partnerships at Underbelly Limited will know how much I love working with brands, and getting the opportunity to bring those brands to life at our amazing events. I also love working on all things to do with printing and signage. So I'm very happy to be joining the talented team at The Evolve Group, an exciting full service agency doing great things with brands, venues and events across the UK. One of the joys of being freelance, you get the chance to work with two great businesses! Excited to see what's to come.

For London Cocktail Week 2024, we transformed The Paloma Cafe in collaboration with Herradura Tequila for a celebration of bold flavours and immersive design. Our team infused the space with Herradura’s vibrant heritage and The Paloma Cafe’s signature style, creating an engaging atmosphere for guests to enjoy bespoke Herradura Tequila cocktails in an environment that brought both brands’ values to life. From custom décor to interactive installations, every detail was crafted to blend authentic elements of Herradura’s heritage with the contemporary flair of The Paloma Cafe. The result was an engaging, memorable experience that showcased the dedication to quality and craft at the heart of both brand and venue. Photography: Jago Creative #LondonCocktailWeek #TequilaHerradura #BrandActivation #EventDesign #CreativeAgency #London #BrownForman

Last tradeshow of the year with Dunns Food and Drinks sampling our wide portfolio of brands 🥃 An amazing Halloween/Autumn set up by The Evolve Group 😍 Disaronno International UK