The Gate London

As we break for the holiday season, we want to wish our incredible clients and partners a Happy Holidays! 🎄 Thank you for an amazing 2024 – we’re looking forward to walk through even more walls together in 2025!

How CMO's can succeed at the top I was talking to Jessica Myers about her promotion to Chief Customer Officer at Very and what role marketers can play at senior levels in the organisation and she gave some Very sound advice Rather than thinking of your career as 'I' shaped, think of it as 'T' shaped That's because when you get to the top of an organisation you no longer spend time delivering the functional role of a marketer but lead the broader organisation. That requires a new skill set Here is how she put it ... 🦩 Customer-led - Ensuring you make customer led decisions that are a win for the customer and win for the business 🦩 How the money is made - A real understanding of how the business makes it money 🦩 Art & Science - bringing a combination of data-led science with creative art to generate growth 🦩 Inspire & Galvanise - bring the wider organisation together around a vision and plan 🦩 Influence your peers - work alongside and influence your non-marketing peer group Marketing has the ability to create huge value for a company and it's inspiring to see someone really leading the way To listen to this episode of Uncensored CMO check out the episode links below Kerry Collinge Andrew Tindall

"In 2024, The Gate balanced bold strategic moves with a string of creative successes ... positioned it as a strong force in a rapidly evolving market" A neat summation of our year from the lovely folk at Creative Salon Worldwide. Thanks, as ever, to all of our fantastic client partners without whom we would be nothing, to The Gate London gang who have been awesome, to the broader MSQ gang and to all our supporters and friends in this great industry. Roll on 2025! https://lnkd.in/eQPvHCHW

Last chance to vote in the SXSW London panel picker... Take a look at our submissions from Smarts, Freemavens, The Gate London, MSQ Sport + Entertainment and MSQ, and vote via the links below. It would make our Xmas!

As we wrap the year, we’re thrilled to be featured in Creative Salon Worldwide's Showcase 2024. This year has been a transformative one for The Gate London, marked by a merger that has redefined our capabilities. In this special interview, our CEO, Jamie Elliott reflects on our standout campaigns, our refreshed vision driving us forward, and shares insights into the work, the wins, and the bold ambitions we’re carrying into 2025 to Walk Through Bigger Walls. Read it here: https://lnkd.in/eQPvHCHW

Taking brands from Rituals to Revenue Creative Salon Worldwide spoke with our fantastic CSO, Kit Altin and the brilliant Eleanor Lloyd Malcolm, MD at Freemavens, about our MSQ Ritualized research journey so far; what we now know, what marketers think and what we are exploring next. Read it via: https://lnkd.in/eUzeEATx

Campaign UK is asking Adland to respond to the Omnicom-IPG merger.   And our CEO, Jamie Elliott, has shared insightful thoughts on this potential industry-shaping move. In the article, Jamie joins a lineup of industry leaders to weigh in on what this merger could mean for the future of the advertising landscape. Read it here: https://lnkd.in/eZUmVhmE?

If you would like to help craft the agenda at the very first #SXSWLondon, take a look at the submissions from across MSQ and cast your vote before December 19th! Smarts ⭐'The death of trends: from flashbulb fame to lasting cultural relevance' Join Gregory Jones, EMEA CEO of Smarts, Eleanor Lloyd Malcolm, MD of Freemavens and Alexandra Shulman, former Editor-in-Chief, British Vogue as they challenge the obsession with short-term wins and invite marketers to rethink how they ‘show up in culture’. https://lnkd.in/enhUfCqf The Gate London ⭐'Last Night A DJ Saved My Pitch: Remix Your Presentation Skills' Kit Altin, CSO of The Gate, will use her DJ experience to uncover shared techniques such as seamless transitions, finding rhythm, building anticipation, and delivering surprises—skills essential for both rocking a dancefloor and smashing a pitch presentation. https://lnkd.in/e2cjnF7e ⭐'Don’t Overthink It, Just Do It: How to Lead a Creative Business Turnaround' The Gate CEO, Jamie Elliott, will share action-focused, measurable efforts on how to transform a loss-making agency into a world-leader. https://lnkd.in/ejGjjajw and https://lnkd.in/eFb4ihu9 ⭐'Soundtrack Yourself: How to Craft Your Sonic Identity' In this hands-on workshop, Kit Altin and a celebrated composer will reveal the secrets of crafting audio to tell a story: in this case, yours. https://lnkd.in/eKT8xVNc ⭐'Hello Darkness My Old Friend: How to Unleash Creativity From the Shadows' We’re always trying to stay on brief, on time, on brand. But “getting it right” can lead to boring, predictable ideas. Through fast, fun activities, you’ll explore what happens when you embrace “getting it wrong”. https://lnkd.in/eFBng9W6 MSQ ⭐'Sacred Sweat Podcast: The Power of Rituals in Sports' MSQ Sport + Entertainment Founding Partner Steve Martin, together with Kit Altin and sports star guests, will record a live podcast that explores the fascinating intersection of anthropology, neuroscience, and sports culture to uncover what rituals are, why they’re evolving, and how they drive connection and performance on and off the field. https://lnkd.in/eWpnuAnt ⭐'Ritualized: Where Marketing Meets Meaning' Delivered by Kit Altin and Eleanor Lloyd Malcolm, experience a dynamic and engaging workshop with practical examples, where you can unpack the potency of rituals in marketing. https://lnkd.in/e4avRCJJ See comments for instructions on voting via the SXSW London website ⬇️

SXSW London is coming next summer, and we need your help! We’re excited to have our CEO Jamie Elliott and CSO Kit Altin, in the running to speak at SXSW London 2025, but we need your votes to make it happen. Voting is open until 19th December—and every vote counts! Jamie’s Sessions: Don’t Overthink It, Just Do It: How to Lead a Creative Business Turnaround (Enterprise Track) Vote here: https://lnkd.in/ejGjjajw Don’t Overthink It, Just Do It: How to Lead a Creative Business Turnaround (People & Workplace Track)Vote here: https://lnkd.in/eFb4ihu9 Kit’s Sessions: Last Night A DJ Saved My Pitch: Remix Your Presentation Skills Vote here: https://lnkd.in/e2cjnF7e Soundtrack Yourself: How to Craft Your Sonic Identity Vote here: https://lnkd.in/eKT8xVNc Hello Darkness My Old Friend: How to Unleash Creativity From the Shadows Vote here https://lnkd.in/eFBng9W6 Let’s get The Gate London to SXSW London 2025! #SXSWLondon #PanelPicker2025 #VoteNow

We’re excited to share that our brand platform for SMARTY Mobile "Less Malarkey, More SMARTY," has been recognised with two fantastic wins at the DMA (Data & Marketing Association) UK Awards. 🏆 Gold in the Utilities & Telecommunications category 🥈 Silver in the B2C category A heartfelt thank you to our fantastic client partners and our talented team for delivering this innovative and powerful brand platform.