The Heard

Meet the iconic new face of Glenmorangie – Harrison Ford. The cinematic legend stars in our brand new global campaign: “Once Upon a Time in Scotland", directed by actor and film-maker Joel Edgerton. With our beloved Scottish Highlands as the striking backdrop, the campaign showcases Harrison’s authentic Scottish experience as he journeys to Glenmorangie Distillery, featuring some of our own team as Harrison's co-stars. Caspar MacRae, President & CEO of The Glenmorangie Company, said: “Harrison Ford is a true global icon and genuine whisky lover. Collaborating with him was a dream come true. We hope whisky lovers around the world will enjoy exploring the episodes and learning more about our whiskies through Harrison’s eyes.” Harrison Ford added: “I loved working with the team at the Distillery. The filming was full of unanticipated joys and little unexpected moments. Joel has produced something charming, unpretentious, and amusing.” Explore the campaign’s first six full-length episodes and behind-the-scenes content on https://lnkd.in/ezkQnanz. Look out for a few familiar faces from the Distillery team! #Glenmorangie #OnceUponATimeInScotland #HarrisonFord #JoelEdgerton #Whisky #SingleMalt #NewCampaign #DrinkResponsibly

This September, our long-term client and London’s favourite pizzeria Rudy's Pizza Napoletana tasked us with generating buzz around its Negroni Week campaign. The brand released limited-edition t-shirts in partnership with long-term drinks partner, Campari, to offer fans across the country unlimited free pizza and negronis … The mechanic was simple, get your hands on a limited-edition tee and wear it to any Rudy’s pizzeria throughout September to claim your free pizza and negroni.  In order to create a buzz around this limited merch drop we gifted key media and influencers. T-shirts were hand-delivered in pizza boxes landing social 'un-boxing' content from the outset, as well as listings with SquareMeal, Metro, regional papers and a broadcast slot on London’s Hoxton Radio. We loved working on this campaign. It’s the perfect example of a brand using a calendar moment to its advantage whilst staying true to its roots. Rudy’s is all about authenticity so leading the charge this Negroni Month made sense, the results speak for themselves: ✅ A total media reach of over 4.5M 👀 Exposure across nine key social accounts with a combined following of over 700,000 👕 All t-shirts nationwide sold out 📈 A 3x uplift in Negroni sales across the company within the first week