Hunting Dynasty | The Behavioural Science Agency

Craving a break? We all are. But there are some surprising secrets: the magic might not lie solely in the escape itself. Find out about anticipation, peak-end, fresh starts... in our 4 min read 'How to have a good break! We all need it' and learn how to maximise your breaks and return feeling refreshed. #wellbeing #breaktime #productivity

How to choose the perfect gift in 3 easy steps! 1. Decide upon a single, well-thought through gift 2. Give something that’s practical and usable for the recipient 3. Consider arranging an experience or event Read more --> https://lnkd.in/dXbBrJ8Y

Our Communication Playbook delivers a book of behavioural ‘plays’ and techniques crafted for you, so staff can effectively execute behavioural techniques (and new joiners are as good as experienced staff). It complements brand guidelines and tone-of-voice documents. https://lnkd.in/e3NeByeE

Do you know of the STRANGE origins of Michelin Guide, Mr Kipling cakes, and a Ploughman’s lunch? Have you thought of Ford as a car manufacturer, or a loan business with a manufacturing arm? Or, is the American military a fighting force, or a logistics powerhouse with a military wing attached? Have a quick read on how to view organisations --> https://lnkd.in/eKR6aCmS

This Girl Can – an oldie but a goodie. 2.8 million women were inspired to exercise as a direct result of seeing the campaign, which understood the interplay between the person and the situation and unlocked the secrets of behaviour change towards a healthier, happier future. Link below in the banner --> (For similar you can also see our PleaseCycle campaign https://lnkd.in/d6GXebR7)

The premortem (pioneered by Deborah J. Mitchell, Jay Russo, and Nancy Pennington) harnesses the power of *prospective hindsight*. By imagining a project’s failure before it even begins, teams can identify potential pitfalls and devise strategies to mitigate them. One assume's failure, brainstorm potential causes of failure, and discussed openly. It incentivises communication and mitigates groupthink and fear. It's great! Read more --> #premortem

The power of a few words (ten, in this case) to alter behaviour (of resource use, in this case) that has effect at scale (seven trillion gallons of water, in this case) is always fascinating... --> Come see our very popular blog evidencing both the value of behavioural insights, and The Hunting Dynasty's persistence and history in this space (over a decade and half, in this case) https://lnkd.in/eCqsEiGs

Our approach to goals and challenges can be categorized into two main motivational mindsets: prevention focus and promotion focus (like a pushmi-pullyu!). Developed by social psychologist Tory Higgins, it describes how we frame our desires and how that shapes our behaviour, including what we buy: Sunscreen shows us the way. Read more in our punchy read (includes a table), 'Regulatory focus: Playing to win, or to not lose?' here --> https://lnkd.in/eV3_GC_5

Artificial intelligence (AI) is with us. Some say a harbinger of robotic armageddon, ready to snatch away jobs and reshape the very fabric of our workplaces. We think that’s wrong. Here at The Hunting Dynasty we see AI not as a steel-plated usurper, but as an ally in every business. And it’s the airline ‘wet lease’ that shows us the way.

From our suite of research tools --> *Brand Personality Score* Our test turns brand activity – all channels, all collateral – into one set of psychologically proven personality scores calculated from audience perceptions. It’s a robust briefing tool to help keep all brand activity on track, and exploit competitor weaknesses. --> Continue reading more on our website https://lnkd.in/eJycJ88s