The Marketing Practice

Are B2B tech brands doing enough to build trust? 🤝 In an era of growing skepticism, trust is more than just a brand asset—it’s a sales accelerator. Buyers need confidence in your solutions, support, and long-term stability before they commit. In our latest blog Matthew Ramsay explores how credibility, consistency, and transparency can help you shorten sales cycles and foster lasting customer relationships. https://okt.to/3vAkm6

ABX sounds great in theory—align go-to-market around buying groups, ditch MQLs, and focus on revenue, but how do you make it a reality? Join us on March 12th (⏰ 12:30pm ET / 4:30pm GMT) when Karim Azar will share how Reltio made ABX a huge success, driving: ⭐ 20% pipeline growth ⭐ 50% fewer closed-lost deals ⭐ PLUS a Finny award for best ABM/ABX Campaign at #B2BMX 🏆 You'll also hear from 6sense's Saima Rashid and our very own Kellie Felsten as they dive into what separates high-performing ABM teams from the rest. Book your place here: https://okt.to/G1eErb

ABX sounds great in theory—align go-to-market around buying groups, ditch MQLs, and focus on revenue, but how do you make it a reality? Join us on March 12th (⏰ 12:30pm ET / 4:30pm GMT) when Karim Azar will share how Reltio made ABX a huge success, driving: ⭐ 20% pipeline growth ⭐ 50% fewer closed-lost deals ⭐ PLUS a Finny award for best ABM/ABX Campaign at #B2BMX 🏆 You'll also hear from 6sense's Saima Rashid and our very own Kellie Felsten as they dive into what separates high-performing ABM teams from the rest. Book your place here: https://okt.to/qrnIDX

🤔 What does effective thought leadership look like in 2025? Join us during Media Week to find out! 🗓️ March 10th | 1:30pm ET / 5:30pm GMT (45 mins) | online 🎧 For this session, we'll be joined by Joel Harrison (B2B Marketing) and Kathryn Evans (Financial Times) who will explore how to earn attention, build credibility, and drive real impact. From evolving buyer expectations, to the role of premium publishers you'll leave with plenty of advice on fostering trust and standing out in a crowded market. We hope to see you there! Register here: https://okt.to/Smi9HA

⭐ We're kicking off Media Week on March 10th with an unmissable keynote! Join us at 12:00 Noon ET / 4:00 PM GMT for "Attention Is All You Need". ⭐ Our speaker line-up: 🎙️ Karen Nelson-Field PhD, Founder at Amplified Intelligence 🎙️ Felipe Thomaz, Associate Professor at Oxford’s Saïd Business School 🎙️ Alastair Hussain, Chief Strategy Officer at The Marketing Practice Book your place to hear our speakers challenge industry assumptions, discuss the evolving role of 'attention' in media strategy, and explore how interactions between media channels impact effectiveness. If you're looking to lead your peers in media performance, this session will give you a great head start. 🙌

Great Ad – But Is It Working? 🤔 Creativity is the heart of advertising. It grabs attention, sparks curiosity, and makes us stop scrolling. But creativity alone isn’t enough. To truly make an impact, ads need to do more than look good—they need to drive real results. 📊 Our very own Dan Schrad and Jillian Hart explored this topic as part of our Effectiveness Week. We've summed up the key takeaways in our latest blog and you can also watch on-demand for top tips on: ✅ Setting clear objectives ✅ Putting yourself in your audience’s shoes ✅ Using the right tools Read the blog here and learn how to maximize your creative impact: https://okt.to/DZXcC0

🗓️ Sign up for Media Week 2025! March 10–13. 🤩 Join us to explore B2B Media in the Age of Attention, a virtual event series that will help you rethink B2B media. We've got an amazing line-up of speakers who will unpack what’s working in B2B today—from smarter targeting and media creativity to the metrics that truly matter—so you can make every dollar work harder. Browse the full agenda and book your place here: https://okt.to/YFrhyN Featured speakers include: 🎙️ Karen Nelson-Field PhD (Founder, Amplified Intelligence) 🎙️ Felipe Thomaz (Associate Professor, Oxford’s Saïd Business School) 🎙️ Joel Harrison (Founder & Editor-at-large, B2B Marketing) 🎙️ Kathryn Evans (Head of B2B Sales, Financial Times) 🎙️ Matt Egan (Global Content & Editorial Director, Foundry) 🎙️ Karim Azar (Sr. Director, Global Digital & Web Marketing, Reltio) 🎙️ Jenny Nelson (Director, Global Campaigns & Media Strategy, Commvault) 🎙️ + speakers from 6sense, DoubleVerify, LinkedIn, Nexxen & more to be announced soon! 👀 We hope to see you there!

Partner vs. Direct – How Can We Close the Chasm? 🤝 Many businesses say they prioritize partners strategically, but too often, they’re seen as a tactical afterthought. This misalignment holds back growth when it comes to the partner ecosystem, but it doesn’t have to. During Partner Week, Norman Guadagno covered this topic, catch up to find out how to: 💡 Get everyone—from leadership to sales—bought into the value of partners 💡 Build processes that make partners a real part of the business, rather than an add-on 💡 Align marketing so partners and direct sales work together, rather than in competition 📺 Watch the full session and check out our Channel Growth Guide here: https://okt.to/70p2TU #PartnerSales #ChannelEcosystem #PartnerGrowth

Coming soon...👀 March 11 - 13 2025...any guesses what we have planned? 💬 Stay tuned for more details later this week! 🤩

We hope you've had a great start to the year. In our first newsletter of 2025, learn how to win over your CFO with your marketing plan, get our take on the top LinkedIn trends for B2B marketers, find out how to build smarter agency partnerships, and read our guide to driving growth through the Channel. #B2BMarketing #B2B