The Optical Mentor

Giving Back: How It Transforms an Optical Practice Giving back isn’t just about charity. It builds trust, strengthens relationships, and helps a business grow. In an optical practice, it can mean: • Providing free eye care to those in need • Mentoring young professionals • Supporting local charities • Educating patients about eye health In my latest podcast episode, I dive into how giving back impacts business success and share insights from a recent event where we worked alongside Hand on Heart, joining optical practice owners to make a difference in the community. Watch full video here: https://lnkd.in/edTTxrnU #OpticalBusiness #GivingBack #BusinessGrowth #OptometrySuccess #EyeCareProfessionals #CommunityImpact #CustomerTrust #PracticeGrowth

Gratitude in Business: The Key to Long-Term Success As business owners, it's easy to get caught up in the daily highs and lows, celebrating the wins and stressing over the challenges. But one thing that should never waver is gratitude. ✅ Grateful for the business built from the ground up. ✅ Grateful for the team that keeps things running. ✅ Grateful for the customers who choose to walk through the door. Whether it's a good day or a tough one, gratitude shifts perspective. It fosters resilience, strengthens relationships, and fuels long-term success. In the latest podcast episode, I dive into why gratitude is a powerful mindset for optical business owners and how giving back can drive growth. Plus, I share a recent event, sponsored by Hand on Heart, where practice owners came together to serve the community. Watch my latest video: https://lnkd.in/ed7MdJZ5 What’s one thing you’re grateful for in your business today? Drop it in the comments! 👇 #OpticalBusiness #GivingBack #BusinessGrowth #EntrepreneurMindset #OptometrySuccess #EyeCareProfessionals #Leadership #Gratitude #CustomerExperience #CommunityImpact #BusinessOwners #PracticeGrowth

Focus on ONE Thing, and Finish It Most people set massive, unrealistic goals, then lose momentum and never follow through. The key? Focus on ONE thing at a time. Instead of saying: “I want to master marketing this year.” Say: “I will complete this marketing course by February 28th.” A clear deadline creates urgency and momentum. You’re not just working on it, you’re checking it off and moving forward. Because if you don’t complete it now, it spills into the next quarter… where you should be focused on something new. Set the goal. Stick to it. Get it done. What’s the ONE thing you’re committed to finishing this month? Drop it in the comments. 👇 #Focus #Productivity #Goals #GetItDone"

Success in business starts with knowing your target market! If you’re a golfer, you already understand the needs of other golfers, so why not offer products or services tailored to them? Instead of marketing to everyone, focus on a niche. Take the time to connect with your audience where they are, whether it’s at the course, online, or through specialized campaigns. Dial in your messaging, showcase your expertise, and watch your business grow! 🚀 If you want training on marketing, systems, and processes for opticians, visit www.opticalmentor.com to learn more! #TargetMarket #KnowYourAudience #NicheMarketing #BusinessGrowth

A few years ago, I spent thousands on ads… and got zero results. Why? Because I skipped the most important step: knowing my audience. Before you spend a single penny on ads, get laser-focused: Define Your Target Market → analyze demographics, interests, and behaviors before running Facebook or Instagram ads. Narrow Down Your Niche → what does your ideal customers look like, what do they do? Understand Their Interests & Pain Points Create a Clear Customer Avatar Marketing isn’t about targeting everyone. It’s about targeting the right one. Dial in your audience first. Then, and only then, start running ads. Stay tuned for Part 2, where I reveal more tips to scale your optical business effectively. 👀 What’s one mistake you’ve made with paid ads? 👇

Precision = Profit in Optical Practices If six people measure the same PD, heights, and working distance, but all get different results… we’ve got a BIG problem. That’s exactly what happened in a recent training session. The team sat down to measure key optical metrics, and the results? Inconsistencies everywhere! ❌ A few mm off? It could mean: ➡️ Unhappy customers ➡️ Increased returns & remakes ➡️ A damaged reputation ✅ The fix? Standardized training + accuracy checks = higher trust & better sales. Want to learn how to fix this and make your customers happy? 👉 Watch my latest video on YouTube: https://lnkd.in/dTxiS6wF

Small business owners are always on the hunt for the next breakthrough in sales or efficiency. The new opportunity? Well... Gurus say it’s about introducing advanced systems and tools. Sales experts say it's about using the latest tech and strategies. Abbas (me, hi) says it’s about going back to the basics. But in reality, the real opportunity is mastering the fundamentals. That’s the real unfair advantage for any optical practice in 2025. Recently, we held a training session that focused on getting back to the basics. We drilled down on precise measurements like PDs, heights, BVD, and working distances. The results? Stronger sales, happier customers, and a more confident team. Here’s my strategy for optical practices: • Focus on perfecting the basics every week (build a strong foundation) • Reinforce clear communication with your team and customers (improve customer satisfaction) • Implement small, consistent changes (gain big results) Master the fundamentals, and success follows. Your next steps? Test → iterate → win this year. Repost ♻️ to share this insight with others in the industry! Watch full video here: https://lnkd.in/e2rbdDNN

In the optical business, many will tell you to "focus on selling the latest technology." But after years of working in optical practices, here's the truth… Perfecting the basics is what drives lasting success. Here’s what I learned after helping optical businesses scale: Watch the full video here: https://lnkd.in/ed3vafSR - Focus on accurate measurements like PD and working distance. - Train your team to get every detail right, consistently. - Prioritize clear communication with your customers at every step. - Forget about complicated systems, consistency and precision are the real game-changers. - When measurements are spot on, customer satisfaction follows naturally. - Avoid common mistakes like miscommunication or sloppy measurements. - Perfecting the basics will lead to fewer returns and higher sales. Too many optical practices get distracted by flashy tools, but the reality is that mastering the fundamentals is the true path to growth. In the optical industry, small tweaks lead to big results.

"Customer service is key," they say. But after working with hundreds of optical businesses, here’s the truth... Your customer service needs a proven framework in today’s competitive market. Here’s the 2 C’s and 2 R’s blueprint for you to steal: 1. Convenience → Make it easy for your customers to choose YOU. Online bookings, speedy service, and a seamless process. 2. Consistency → Deliver the same quality experience every day, whether it’s a busy Monday or a quiet Sunday. 3. Reliability → Always do what you promise. Be the optical expert they can count on. 4. Responsiveness → Quick replies to queries, fast fixes for issues, because your customers’ time matters as much as their vision. Most businesses think great customer service is about smiling faces. It’s more than that. And the reality is, in 2025, good enough won’t cut it anymore. To win, you need this framework to transform your customer experience. Which of these pillars is your business already nailing? Drop it in the comments! ♻️ Repost this to help others build better customer service habits. Let’s create a better vision for 2025 together. #opticalmentor #businesstips #customerservice

Drop your answer in the comments and follow for tips on making it happen #opticalmentor #opticalbusiness #marketingtips