The Trademark Lawyer Magazine

The Trademark Lawyer Issue 5, 2024 OUT NOW! 📢 READ HERE 👉 https://lnkd.in/era_tQEK   Our cover story this issue choreographs the trademark tango, providing practical advice for protection and defense against infringing competitors.   Thank you to our authors: Ricardo Costa Macedo & Adriana Magalhães, Caiado Guerreiro; Shelly Gayner, Mob Entertainment, Inc.; Paul Hoffer & Matt Cutler, Harness IP; Eduardo Arana Ramírez & Victor R., OLIVARES; Zhenkun Fu, Corner Stone & Partners; Anastasia Omelchenko, Zuykov and partners; Safir Anand & Ritu Bhargava, ANAND AND ANAND; Ranjan Narula & Abhishek Nangia, RNA, Technology and IP Attorneys; Tatiana Vakhnina & Alexey Vakhnin, Vakhnina and Partners.   Our Women in IP Leadership segment features Alison McGinn, Partner at Banki Haddock Fiora, and Camilla Hamrin, Trademark Manager at Bergenstråhle & Partners AB.   Also find our Award Winning Law Firm Rankings for the UK & Europe.   #TheTrademarkLawyer #TrademarkLaw #TrademarkNews #IPLaw #IPnews

Brand new The Trademark Lawyer newsletter OUT TODAY! 📢 Subscribe here 👉 https://lnkd.in/d6ZGz7m Featuring Christopher D'Avanzo. Want to be featured in the next The Trademark Lawyer newsletter? Email ellen@ctclegalmedia.com #trademark #lawyer #newsletter #news #law #IP #subscribe #INTA #dubai #beyonce #blueivy

Determining the strengths of trademark elements. Anastasia Omelchenko of Zuykov and partners determines the strengths of trademark elements, emphasizing the importance of considering the specific designation, the relation to other elements of the mark, the specific goods, and the perception of the specific designation by the target consumer group. Read the full article here on page 21 👉 https://lnkd.in/gcc8uP_F #trademark #lawyer #trademarkelements #specificgoods #specificdesignation #targetconsumers #IPlaw

The latest from Movers & Shakers 📢 Birkett Long expands IP team. Birkett Long’s Intellectual Property department continues to grow from strength to strength with the qualification of Michael Pokrachynskyi as a Chartered Trade Mark Attorney. Read the full news article here 👉https://lnkd.in/eR4Gp7Wd Subscribe to our newsletter to stay up-to-date with all the most pertinent trademark stories and news here https://lnkd.in/d6ZGz7m  Want to write for The Trademark Lawyer newsletter? Email ellen@ctclegalmedia.com #trademark #lawyer #news #lawfirm #IPteam #trademarkattorney #IPlaw

Women in IP Leadership: Alison McGinn: Partner, Banki Haddock Fiora. An interview: inspirations, experiences, and ideas for equality. Read the full article here on page 15 👉 https://lnkd.in/era_tQEK #trademark #lawyer #womeninIP #IPleadership #partner #lawfirm #interview #equality #IPlaw

In this week's The Trademark Lawyer newsletter 📢 International Trademark Association (INTA) elects Elisabeth Stewart Bradley as 2025 President. The International Trademark Association (INTA) is pleased to announce the election of Elisabeth Stewart Bradley as the 2025 President of the Association and the Chair of its Board of Directors. Read the full news article here 👉 https://lnkd.in/eS9YsYEi Subscribe to our newsletter to stay up-to-date with all the most pertinent trademark stories and news here https://lnkd.in/d6ZGz7m  Want to write for The Trademark Lawyer newsletter? Email ellen@ctclegalmedia.com #trademark #lawyer #news #INTA #president #boardofdirectors #IPlaw

Women in IP Leadership: Camilla Hamrin: Trademark Manager, Bergenstråhle & Partners AB. An interview: inspirations, experiences, and ideas for equality. Read the full article here on page 13 👉 https://lnkd.in/era_tQEK #trademark #lawyer #womeninIP #IPleadership #trademarkmanager #lawfirm #interview #equality #IPlaw

Famous Names and Trademark Protection: A Balancing Act The USPTO implements strict safeguards to prevent “opportunistic trademark applications” particularly those exploiting well-known names. A recent example is the “TRUMP TOO SMALL” case (Vidal v. Elster), which upheld the principle that famous names cannot be registered as trademarks without explicit permission. For public figures like Beyoncé and Jay-Z, even without trademarking their daughter Blue Ivy Carter’s name, existing rules offer protection against misuse by opportunistic businesses. This raises an intriguing question: Should public figures be given different standards in trademark law due to their fame, or does equality in trademark protection serve everyone best? The balance between protecting identity and ensuring fair competition remains at the heart of trademark law. #TrademarkLaw #USPTO #FamousNames #BlueIvy #IPProtection #PublicFigures #LegalUpdates #FairCompetition

🚨 New Article Alert! 🚨 I’m excited to share my latest publication in The Trademark Lawyer Magazine: "If at First You Don’t Succeed: The Carters Attempt to Trademark Blue Ivy…Again." In this piece, I explore the ongoing trademark saga involving Beyoncé and Jay-Z’s attempts to secure the trademark for “Blue Ivy.” It’s a fascinating case that highlights: ✅ The complexities of trademark registration ✅ How personal branding intersects with intellectual property ✅ The challenges of proving distinctiveness in trademark law This story is a great example of how even the biggest names face hurdles when navigating the world of trademarks—and what it means for both individuals and businesses. I’d love to hear your thoughts! #TrademarkLaw #BlueIvy #IntellectualProperty #TheTrademarkLawyerMagazine #LegalInsights #BrandProtection

In this week's The Trademark Lawyer newsletter 📢 Google does not fall short. On 31 October 2024, the High Court of England and Wales handed down its judgment in Shorts International Limited (‘SIL’) v. Google [2024] EWHC 2738 (Ch) regarding Google’s use of ‘Shorts’ in relation to its ‘YouTube Shorts’ service. ‘YouTube Shorts’ launched in the UK in 2021 and is an online video platform that allows users to upload and share videos that are less than 60 seconds long. Read the full news article here 👉https://lnkd.in/eBP7_HKP Written by Eleni Mezulanik, Director and Chartered Trade Mark Attorney, Keltie. Subscribe to our newsletter to stay up-to-date with all the most pertinent trademark stories and news here https://lnkd.in/d6ZGz7m  Want to write for The Trademark Lawyer newsletter? Email ellen@ctclegalmedia.com #trademark #lawyer #news #google #highcourt #judgment #shorts #youtubeshorts #videos #IPlaw