The Ophthalmologist

🌟 Nominations are open: The Ophthalmologist Power List 2025! The Power List is back for its 12th edition, celebrating the trailblazers shaping #ophthalmology. This year, we’re honoring excellence in 5 categories: 🏆 Cataract & Refractive | Retina | Glaucoma | Innovation | Research Who’s driving progress in these areas? Nominate the pioneers, innovators, and changemakers who inspire us all. ⏳ Deadline: January 31, 2025 Submit your nominations now! https://ow.ly/I1Eo50UaNUm #EyeCare #Glaucoma #Cataract #Retina #EyeHealth

Christina Weng, MD welcomes the year’s #retina discoveries in the field of wet age-related macular degeneration (#AMD), while anticipating a change to treatment standards with The Ophthalmologist .   "While therapeutic options continue to evolve and improve, our treatment paradigms have remained relatively static for nearly two decades, with most retina specialists utilizing a treat-and-extend or pro re nata strategy for managing wAMD. But that could change with the emergence of Home Optical Coherence Tomography (OCT)." #digitalhealth #remotemonitoring #ophthalmology

💡 Watch on-demand now! 💡 🏆 We're joined by Ophthalmology powerhouses Keith Barton, David Huang, Anat Loewenstein, Michael F. Chiang, Nadia Waheed, Andrzej Grzybowski, and Dennis Lam as they discuss the as they explore the evolution and future of Optical Coherence Tomography (OCT). 🎥 Don't miss out—register here to watch: 👉 https://ow.ly/Oyk550UrCui #OpticalCoherenceTomography #OCT #EyeHealth #Ophthalmology

Based 1300 miles from Perth, Angus Turner travels the length and breadth of the state regularly for one or two day specialist visits with the support of a dedicated team. The vast distances between communities and the limited number of specialists create unique challenges for the team. Many of Angus's patients would have to travel long distances for care. Where possible, Angus and his team make every effort to reduce the barrier by providing surgery close to home or harnessing telehealth. The situation is even more critical when you consider that First Nation populations in Australia face disproportionately high rates of blindness and vision loss. Read more about Angus's unique experiences working as an ophthalmologist in remote regions of Western Australia 👇. https://ow.ly/JSuT50UoXk8

Returning to work with a vision for success? 👀 Start your day with this insightful article from Power Lister David F. Chang, co-founder of EyeSustain who talks about why ophthalmologists, their societies, and industry must collaborate to make ophthalmology more environmentally and financially sustainable ♻ Read the full article here 👉 https://ow.ly/93X250UrBT2 #Ophthalmology #EyeCare #EyeSustain

I am happy to have written the second-most-read article of 2024 for The Ophthalmologist , "What Should You Charge?" As a twist, I thought I'd write an "inversion thinking" post entitled: "How to Destroy Your Expert Credibility with Pricing" Want to make sure no one takes you seriously as a top-tier surgeon? Perfect - here’s your step-by-step guide to ruining your expert positioning with your price: 1. Go for Bargain Basement Pricing. Why set your fees to reflect years of training, surgical experience, and patient outcomes? Instead, focus on being affordable. After all, nothing says, “Trust me with your most precious sense,” like pricing so low that it makes patients feel like you are as commoditised as a loaf of bread. 2. Keep It Random. Forget strategy - just pick a number out of thin air - ideally somewhere in the messy middle. Patients love the thrill of average, especially when trusting their vision to someone who figures they're just as good as the next guy. 3. Be the King of Discounts. Run specials - all year round. Offer discounts and negotiate fees. Nothing screams “world-class surgeon” like turning your practice into a BOGO sale. Who needs credibility when you’ve got volume? 4. Avoid Differentiation at All Costs. Why stand out when you can fit right in? Copy your competitor’s pricing down to the cent - it’s not like patients are looking for someone who actually leads in their field. 5. Never, Ever Raise Your Prices. Did you invest in cutting-edge tech or extra certifications? Doesn't matter. Keep charging what you did 10 years ago. Inflation? Who cares? Consistency is key - who cares if it makes you look outdated? 6. Apologize for Your Prices. "Oh, I know it’s a little high…” Perfect! That’s precisely how to inspire trust. Patients love knowing their surgeon isn’t confident about the value of their own work. Follow this advice, and you’ll never have to worry about being seen as an expert again. Why dominate your field when you can comfortably linger in its shadow? 🤔 Now, if you would like my honest advice on pricing - you can find a link to the article below. 😃

🌟 Nominations are open: The Ophthalmologist Power List 2025! The Power List is back for its 12th edition, celebrating the trailblazers shaping #ophthalmology. This year, we’re honoring excellence in 5 categories: 🏆 Cataract & Refractive | Retina | Glaucoma | Innovation | Research Who’s driving progress in these areas? Nominate the pioneers, innovators, and changemakers who inspire us all. ⏳ Deadline: January 31, 2025 Submit your nominations now! https://ow.ly/I1Eo50UaNUm #EyeCare #Glaucoma #Cataract #Retina #EyeHealth

Happy New Year! 🥳 As you ease into 2025, stay inspired by reading one of our most captivating interviews of 2024 📰 Alun Evans spoke with Tom Poole, the first surgeon in England to perform an artificial cornea transplant. "I’ve been doing ophthalmic surgery for a long time and I’m always a little bit skeptical of new innovations. And that’s why I told the patient he would be a “guinea pig,” because even if the results are good in trials, until you’ve used it yourself, you’re never quite sure. So I was delighted when it started to work." Learn more about his experience here! 🔗 https://ow.ly/rYQm50Usr5p #ArtificialCornea #Ophthalmology #EyeHealth

In 2023, we brought a new dimension to our Power List with the The Hall of Fame, presenting 10 legends of the field. This year 5 new names join the Hall of Fame. Find out who they are! https://ow.ly/tsj050UouQy #HallOfFame #ophthalmology #eyecare

Find out how private clinics in England are benefitting from a surge in #cataractsurgery procedures. #NHS #Ophthalmology https://ow.ly/BtBQ50Tcf5r