The Zeit Club

This post highlights what an interesting time we are in in the watch market... For the same watch, we are charging £36,000 due to the rumours that the Olive Day-date is getting discontinued...

Few collections bring together sophistication and sportiness like the Patek Philippe Aquanaut. With a round octagonal case, and a textured rubber strap (the first for Patek), it was a big change to the traditionally formal watches produced by Patek. Since its launch in 1997, the collection has evolved, introducing complications such as the travel time and chronographs. It’s developed from a controversial disruptor, to a truly iconic model. What’s your thoughts on the Patek Philipppe Aquanaut? Here is a stunning blue 5168G that we have in stock. A 2022 uncut strap available for £64,000

Happy new year everyone! We are incredibly excited for what 2025 holds for the Zeit Club, with some exciting plans ready to be executed this year. Stay tuned, and for the meantime, enjoy this stunning platinum Daydate with the bright blue dial that has come into stock this morning 💎

The Festive Season is here! 🎅 As we approach Christmas, many of us are franticly searching for last minute Christmas presents for our loved ones. But did you know that only 1% of presents will be used in 6 months time in the UK? So why settle for something fleeting when you can give a gift that lasts forever? Explore our curated collection of luxury watches and let us help you find the perfect timepiece to place under the tree.

We are proud to announce that we have become a local partner of Crystal Palace Football Club ! We would like to thank everyone involved in facilitating this exciting sponsorship. We are thoroughly looking forward to the season ahead and working in collaboration with a Premier League Club with such a rich history. Here’s to an exciting partnership and an unforgettable season!

Cryptocurrency is booming, is the luxury watch market to follow? In 2021, we saw a crazy surge in both the prices of cryptocurrencies and luxury watches. In the last few weeks, cryptocurrency has surged to new all time highs, and it hasn't shown any signs of slowing down. So, what could be the impact on the luxury watch market? The crypto bull run creates significant wealth quickly, often with the younger generation. This naturally creates an increase in the demand of watches, which we have already started to see at the Zeit Club. Luxury watches are at a 3 year low right now, with most watches trading at 30-50% lower than the highs of 2021. At the Zeit Club we are confident that the cryptocurrency bull run that we are currently in will be good for the watch market. What's your thoughts?

Taking a look at one of the most legendary watches of all time: the Royal Oak Since it's launch in 1972, the Royal Oak has quickly become one of the most notorious luxury watches around. Before the Royal Oak, Audemars Piguet was typically known for their dress watches. The release of the Royal Oak was a combination of their classic dress pieces with a sporty look. The integrated bracelet is truly unique and difficult to manufacture. In 2022, AP released a range of special edition 50 year anniversary pieces, including this 39mm ultra thin jumbo model with an ombre dial, which is in stock now.

Richard Mille: Redefining Luxury Watches with Speed and Innovation Richard Mille is often described as the "Formula 1" of the watch world – and for good reason. Within just two decades, this brand has achieved a level of prestige and desirability that usually takes generations. How did Richard Mille disrupt an industry known for tradition and legacy? 1️⃣ Performance Meets Precision: Mille's watches are more than just luxury items; they’re high-performance machines. With materials like titanium, carbon fiber, and even graphene, Richard Mille watches aren’t just visually striking but are built to withstand extreme conditions. Mille’s background in engineering is evident in each piece, which is meticulously crafted with innovation at its core. 2️⃣ Breaking Conventions: From the beginning, Mille set out to challenge conventions. Instead of following the classic watch design playbook, he introduced timepieces with bold, futuristic designs and unconventional shapes, instantly catching the eye of collectors and celebrities alike. 3️⃣ Strategic Partnerships: Mille didn’t rely on the typical ambassador strategy alone. He collaborated with athletes like Rafael Nadal and Bubba Watson, creating specialized watches for each. The result? Timepieces tested in the heat of competition, proving the durability and precision of the Richard Mille brand. 4️⃣ Exclusivity by Design: With limited production, Mille has cultivated exclusivity, making each watch not only a timekeeping device but an investment. The brand’s scarcity and its high-tech reputation have propelled its desirability among discerning collectors. For luxury brands, Mille’s journey is a masterclass in breaking the mold. By blending innovation with exclusivity, Richard Mille has set a new standard in the luxury watch industry. What are your thoughts on Mille’s approach to redefining watchmaking? (Pictured: RM-05 in stock) #RichardMille #LuxuryWatches #Innovation #TheZeitClub #LuxuryBusiness

In 2022, eight-time World Rally Champion Sébastien Ogier made his endurance racing debut with the Richard Mille Endurance Team, bringing his exceptional talent and resilience to a new arena. Known for his relentless pursuit of precision and control on the toughest rally stages, Ogier’s transition to endurance racing marked a thrilling chapter in his storied career. To celebrate this partnership, Richard Mille collaborated with Ogier to create the RM 67-02 Ogier—now available. This special edition is as bold as it is refined, designed in the colors of Ogier's home country, France, and built to handle the demands of high-performance racing. With its ultra-lightweight design and unparalleled shock resistance, the RM 67-02 mirrors Ogier's focus on durability and precision under the most extreme conditions. Richard Mille’s commitment to pushing the boundaries of watchmaking is reflected in every detail of this piece, which combines groundbreaking materials and engineering with iconic style. This watch is not just a timepiece; it’s a testament to the brand’s dedication to partnering with the world’s elite athletes, creating pieces that match their resilience, focus, and drive to excel.

The Patek Philippe Aquanaut: An Icon of Modern Luxury When it comes to luxury timepieces, the Patek Philippe Aquanaut stands out as a symbol of modernity and refined sportiness. Introduced in 1997, the Aquanaut was a bold move for Patek Philippe, a brand renowned for its classical elegance. This model brought a fresh, contemporary design into the luxury watch world, appealing to a new generation of enthusiasts. One of the most striking features of the Aquanaut is its distinctive octagonal case with softened edges, which gives it a unique profile. Combined with the "Tropical" composite strap—a highly durable, water- and UV-resistant material—the watch has an active, versatile aesthetic that matches today’s lifestyles. Unlike many traditional luxury watches, the Aquanaut is built for both casual and sophisticated settings, making it a go-to for those who want versatility without sacrificing elegance. The Aquanaut is also powered by Patek Philippe’s high-quality automatic movement, with meticulous attention to every detail, as expected from this prestigious watchmaker. From its embossed dial that mimics the pattern of the strap to its luminous hands and markers, this timepiece is both functional and incredibly stylish. For collectors and aficionados, the Aquanaut offers something special. It’s a watch that defies convention, standing as a testament to Patek Philippe’s innovation and craftsmanship. Whether you’re an experienced collector or just starting to explore the world of luxury watches, the Aquanaut remains an iconic choice with timeless appeal. Pictured here we have a 2020 5168G (left) available for £58,000 and a 2022 5164R for £78,000