Ooooh, it’s some OOH! We’re thrilled to take our THIS Changes Everything campaign out into the world. Using some relatable, everyday moments, we’re highlighting how we can spark meaningful change—though we might not be able to help with that iron you’re unsure if you turned off. This is our most ambitious campaign yet, spanning rail and the London Underground network. If you’re traveling through London or the South, we’re very excited to be part of your day.
THIS™
Food and Beverage Services
London, London 35,157 followers
THIS™ CHANGES EVERYTHING* *about plant-based food. @this.uk
About us
THIS is what happens when two meat-lovers checked out meat-free food, and decided that we didn’t want any of it. We had a job before we co-founded THIS, in 2019. We established and ran a burger (as in, beef) restaurant chain. As far as u-turns go, this is a whopper. When we left that business we realised some stuff: That maybe we should eat less meat. Fairly urgently. That if you don’t like tofu, or food with orange packaging, you don’t have much of a meat-free choice. That we should make plant-based food and deploy our secret-weapon, following it as our guiding star: our obsession and adoration for meat. The obvious(ish…) conclusion, was that we had to make our own plant-based meat-alternative products. Food that PROPERLY works in a fry-up or in a chicken-pie. And so, we made THIS. It’s ridiculously high in protein, it tastes sensational and it’s produced by people who won’t guilt-trip you if you also eat meat. Enjoy
- Website
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http://www.this.co
External link for THIS™
- Industry
- Food and Beverage Services
- Company size
- 51-200 employees
- Headquarters
- London, London
- Type
- Privately Held
- Founded
- 2019
- Specialties
- plant based, meat alternative, vegan, food, plant based bacon, and plant based chicken
Locations
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Primary
Get directions
London, London W10, GB
Employees at THIS™
Updates
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We’re live on TV – and THIS changes everything. Our biggest campaign yet goes live today. Bold. Fearless. Unapologetically different. A little irreverent and wildly maverick. A massive thank you to the creative geniuses at St Luke's London for turning the vision into something extraordinary.
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THIS™ IS A BRAND REFRESH We’ve partnered with design agency legends, Kuba & Friends, to revamp our brand identity. And we’ve already started rolling out our fab, fun, and fresh new design refresh, including: 🌥️ Redesigned packaging 🌥️ Upgraded company logo 🌥️ New typeface 🌥️ A new cloud scene visual element (cos our products are just so heavenly) We’re pretty chuffed about the result, on Cloud 9 some might say. Check out our new makeover below…
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THIS™ is a keeper (Good Housekeeping, 2024) x
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THE GROCER NEW PRODUCT AWARD WINNERRRR Our latest NPD, THIS™ Isn’t Chicken Thighs, is officially the CHAMPION of Plant Based Meat Alternatives. According to The Grocer judges, THIS™ is “A remarkable product that’s so close to the real thing in both texture and flavour,” and they’ll “be buying this again.” High thigh’ves all round. #NewProductandPackagingAwards Read more here: https://lnkd.in/giFmtNfd
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THIS™ IS A PSA FOR THE PROFESSIONALS: Has your restaurant’s kitchen got a plant-based itchin? The UK’s Leading Wholesaler legend, Brakes, have gotcha covered, supplying our award-winning meaty products which are more than up to scratch. The Brakes UK X THIS™ star-studded line include: ⭐️ THIS™ Isn't Beef Burgers (2 Stars Great Taste Award 2024) ⭐️ THIS™ Isn't Chicken Pieces (2 Stars Great Taste Award 2024) ⭐️ THIS™ Isn’t Pork Sausages (1 Star Great Taste Award 2023) ⭐️ THIS™ Isn’t Chicken Wings (Casual Dining Innovation Challenge 2023 Gold Award) ⭐️ THIS™ Isn’t Bacon Rashers (Casual Dining Innovation Challenge 2021 Gold Award) Meat has it met its match, in THIS™ texture, versatility, and appearance (plus it's downright delicious). From buffalo wing bar snacks to fully loaded full Englishes, easy to cook, even easier to eat, THIS™ is loved by chefs and customers alike. So to stock the best menu for your venue, request samples by DM’ing Xander Fletcher or emailing Xander@this.co
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DELL’UGO X THIS™ Partnership For the first time ever we’ve teamed up with pasta connoisseurs, Ugo Foods Group, to make the most RAVISHING ravioli. We’re pretty chuffed to be bringing innovation to the category whilst showing what can be achieved when two brands with biggg ideas come together. Dell’Ugo X THIS™ Isn’t Bacon & Cheese Ravioli and Isn’t Chicken & Pesto Ravioli are on shelves in Morrisons nationwide until the 17th November, with an irresistible 2 for £5 promo. P.S. They’re freezable, so stock up. P.P.S. They’ve been endorsed by David.
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We’re a top startup. And LinkedIn agree: THIS™ has been named #10 on LinkedIn’s Top UK Startups of 2024. So we got our CEO, Mark, to give us an office tour (via Els from Marketing) to show you where the top startup magic happens. Fancy joining a top team (and Dandelion)? Check out openings here: https://lnkd.in/eEvbK7dy. #LinkedInTopStartups