Tinderbox - Digital Brand Licensing

We are excited to announce our partnership with IPX, the digital IP company behind the beloved LINE FRIENDS and BT21 character brands! As the global digital licensing agency for LINE FRIENDS and BT21, Beanstalk's Tinderbox - Digital Brand Licensing will drive the expansion of these iconic characters into new digital experiences, including in-video game crossovers, dedicated video games, Web3 and more. "We are excited to partner with IPX to represent some of the most recognizable and beloved character brands globally," said Dave Tovey, Head of Tinderbox at Beanstalk. "LINE FRIENDS and BT21 have a massive global Gen Z and Millennial fanbase, and through this partnership we see incredible potential to expand their presence in the gaming and digital space, creating unique, engaging experiences for fans across all platforms." Stop by Stand C241 at Brand Licensing Europe to explore licensing opportunities with Line Friends and BT21! Read more: https://lnkd.in/eSFZ9J7x

"To stay ahead of the competition, game studios need to continue to ramp up their efforts to engage current users as well as attract new users." For The Drum's Entertainment Focus Week, Dave Tovey, head of Beanstalk's digital division Tinderbox, looks at how the gaming industry's growth presents significant opportunities for brands through strategic partnerships. Read the full article here: https://lnkd.in/e_G-A-fY #licensing #gaming #gaminglicensing

Xbox is now live at Urban Outfitters! 🎮 Poetic Brands have launched a retro inspired Xbox T-shirt, available exclusively at Urban Outfitters online and in-store across the UK and Europe. Paying homage to gaming history, the Tee features the original Xbox logo from the brands inaugural console, launched in 2001. Tinderbox - Digital Brand Licensing Read more: https://lnkd.in/eje9pgT7

To celebrate the return of an all-time gaming classic, Atari has teamed up with G FUEL to launch a limited-edition Collector’s Box inspired by Atari’s new Atari 2600+ game console! 🚀 Designed to resemble the groundbreaking original Atari 2600 console, the collectors box includes throwback flavors inspired by Atari’s most iconic games and an exclusive Joystick Tumbler replicating the Atari 2600’s signature controller! 🕹️ Tinderbox - Digital Brand Licensing Read more: https://lnkd.in/eews_CGY