tinyBox Creative

Is a new brand and website a cost or an investment? 🤔 📈 Getting your branding and website right is something that will grow your business, build your reputation and take things to the next level.  As with anything worthwhile for your business, there is a cost involved in implementing winning messaging and an effective website.  We all see big successful businesses online and, in their promotions, and we think, “wow, that must cost a lot to pull off”.  The key difference in mindset is it’s an investment and not a cost.  Key differences between the two:  🚀 Costs maintain current operations, while investments aim to enhance future performance 📈 Costs are consumed while investments are expected to appreciate or generate returns As we near the end of 2024, what does your marketing investment for 2025 look like?  #BusinessGrowth #BrandStrategy #MarketingInvestment

BRAND IMPACT MAP: PLANET 🌍   In our tinyBox Brand Dive Workshop, we complete a Brand Impact Map covering staff, clients, community and planet. Here, we want to talk about your brand’s role concerning the planet… The internet actually has a bigger environmental impact than airlines! The amount of energy it takes to run data centres, networks, and all our gadgets is huge. A lot of eco-friendly businesses might not realise their websites are contributing way more carbon than they should. That’s where low-carbon websites come in. They’re not just good for the planet—they’re also great for your users and search engines. Faster page load times mean happier users and better search engine rankings! You can find out how your website is doing using the Website Carbon Calculator, a free tool created by Wholegrain Digital. Link in the comments 👇 #SustainableTech #GreenWebDesign #EcoBusiness

Are all your brand touchpoints covered? 🤔 🫵 Every single time your audience comes into contact with your brand is a brand touchpoint.  What is the experience like when someone picks up the phone to your business? Are they greeted with a friendly helpful voice, or does the phone ring out and direct to O2’s answerphone service? There are many touchpoints to your brand, and it’s important to map them all out and ensure that your audience has an on-brand and on-message experience in every single one of them.  Part of our tinyBox Brand Dive Workshop includes a brand touchpoint audit where we go through every stage of the sales funnel and assess the quality of your brand touchpoints.  Get in touch today to book your free messaging and website consultation where you can get some tangible advice on how to move forward with your brand touchpoints.  Link in comments 👇 #BrandTouchpoints #BrandExperience #BrandLoyalty

Lay the foundations for your brand with impact at the heart 💥 ♥️  Before we begin creating your brand, we will take you through our tinyBox Brand Dive Workshop. To effectively tell your story, you need to have foundational cogs in your brand machine established.  Out of this workshop, you will be equipped with a comprehensive document, The tinyBox Toolkit, that will act as the boiler room, powering your ship towards success.  In all future marketing communications, you will be able to refer back to your tinyBox Toolkit to ensure you are still on course.  See full details on the tinyBox Brand Dive Workshop in the comments 👇  #BrandBuilding #MarketingStrategy #BrandWorkshop

Mission over metrics. Stories over sales. Connections over conversions. 🤔 ♥️ 🎯  Sales, metrics and conversions will come when you take care of story, mission and connection.  This is where you will hit your audience in the feels and create a connection that they won’t be able to put into words.  By leveraging powerful brand messaging concepts such as visualization, you can help those who you serve picture very clearly in their minds what the result of working with you will be. Notice the phrasing we’ve used isn’t mission *at the expense of* metrics. Stories *at the expense of* sales and connections *at the expense of* conversions.  Analytics, data and conversions are all important. Just don’t make them the sole focus of all your activities. You’ll get lost in spreadsheets and report rabbit holes and forget why you’re actually doing it all in the first place! Drop a note in the comment section of the last time a brand got you in the feels. #BrandStorytelling #CreatingConnections #BrandPower

You are more than the sum of the services that you offer! 🙌🔥 If you are only presenting your identity to the world as the services you sell and how experienced you are, you are floating in a sea of competition in the commodity-based market. The problem with leading solely with services and experience is everyone is doing it! To truly stand out, you need to tap into the WHY of your business and tell your unique story that will create a connection between you and your audience. When you have your story straight and set your sights on the goal, you will begin to leverage brand power to inspire your team, who will catch the vision too! #AuthenticMarketing #BuildYourBrand #LeadWithWhy

BRAND IMPACT MAP: COMMUNITY ❤️ In our tinyBox Brand Dive Workshop, we complete a Brand Impact Map covering staff, clients, community and planet. Here, we want to talk about your brand’s role in the community… As part of our Brand Impact Map, we support St Werburghs Community Centre, a local Bristol charity. To that end, every website we create directly funds half or a full day of 1-1 digital inclusion sessions.  This is called sales-based giving and is a great way for start-ups and businesses early in their journey to make an impact without committing to lofty periodic financial commitments.  As you grow, your impact on your chosen cause grows. Everyone wins! #CommunityImpact #BrandResponsibility #SalesBasedGiving

tinyBox testimonial! 🎤 💬 Part of what we coach businesses in through the tinyBox Brand Dive Workshop is to select company values and begin to live by them every day.  One of our brand values is “Yes!”. If you’ve ever been around ‘computer says no’ people, you’ll understand the importance of yes! “Impossible is just an opinion” ~ Paulo Coelho.  So, when someone needs some help, we’ll always do what we can! #BrandValues #WebsiteSupport #Testimonial

What’s a landing page?! 🧐 💻  A common misconception I’ve heard over the years is any web page is called a landing page.  This may seem like semantics, but landing pages are different animals with a very different purpose to standard pages that are on your website.  Landing pages are created with a singular, laser-focused goal.  There’s no header navigation. No social media links.  No footer navigation. These pages are designed to achieve a specific goal for users to take the desired action upon interacting with the page.  Landing pages are useful to drive traffic to from paid ads or social media campaigns.  You may create a social media campaign designed to increase discovery calls.  Link all campaign posts (in the comments) to your landing page and your users will be guided into taking the desired action of the campaign.  #LandingPage #MarketingStrategy #WebsiteStrategy

Need to save time and create efficiencies in your business? 🙋♂️ Picture this: You get a new contact form submission through your website. This information is either not put in any centralised system, or it’s put in one manually. This happens a few times a week. Manual data entry when it comes to website lead management is a time sucker and your team could be working on higher-value tasks! With a CRM integration with your website, whenever an enquiry comes in, it goes straight into your CRM, creates a new organisation and contact along with a scheduled activity for the right person to follow the lead up.  Simple!  Automation like this saves your business time and money… ⏰💰 #CRM #WebsiteAutomation #WebDevelopment