Total Negotiation Group

Mark Cranstoun and Mark Grice are incredibly proud of how, through the efforts of the full team, the TNG business has rapidly evolved & grown. We are delighted to be able to share our new TNG film that we think brilliantly brings to life many of the amazing things that TNG does and stands for. #SupplierPartner #TotalNegotiationGroup

As the UK government raises National Insurance contributions we're hearing a number of our supplier clients say things such as... 💬"Tesco is looking for a 3% margin improvement and others will follow, this is going to hit us like a bullet train. We're not prepared for it and we don't have anything in the budget to deal with these demanding asks". 🎓We're currently supporting our supplier clients through this challenge via our Sales Mastery Programme. This 3 day interactive programme ensures that you face customer challenges as a whole, allowing you to leverage diverse functional skills across your whole organisation to build and protect value. Contact our experts today to see how we can help. __________________________________________________________________ ✅ ✅ Transform your commercial outcomes with capability and consulting support from Total Negotiation Group. With a global footprint and a wealth of experience across category and channel, revenue growth management, customer planning, selling and negotiation, we are the trusted partner of the world’s largest FMCG manufacturers. Find out why our partners trust us by contacting one of our experts today at info@totalnegotiation.com✅ ✅

📢 Client testimonial📢 Contact us today if you're looking for a capability partner not just a capability supplier. info@totalnegotiation.com __________________________________________________________________ ✅ ✅ Transform your commercial outcomes with capability and consulting support from Total Negotiation Group. With a global footprint and a wealth of experience across category and channel, revenue growth management, customer planning, selling and negotiation, we are the trusted partner of the world’s largest FMCG manufacturers. Find out why our partners trust us by contacting one of our experts today at info@totalnegotiation.com✅ ✅

🚀 Unlock the Power of Retail Media! 🚀 Retail media is now a critical driver of visibility, engagement, and sales growth for our supplier clients. While the potential of retail media is substantial, several challenges exist that brands must navigate: 1. Attribution Issues: Accurately attributing sales to specific media channels remains a complex problem. Often, retailers may overstate the impact of their media spend, making it difficult for brands to assess true ROI. 2. Inconsistent Benchmarking: Brands face challenges in determining how to benchmark their retail media spending. Should they compare it to traditional media investments or to other promotional activities? 3. Limited Historical Data: Many brands struggle with tracking their past media investments. Without a clear understanding of previous expenditures, it’s challenging to make informed decisions about future spending. 4. Setting Expectations: Brands often find it challenging to manage expectations with retailers regarding future investments. Just because a brand invests in retail media one year doesn't mean they will automatically allocate the same or a larger budget the following year. As the FMCG landscape evolves, the need for our supplier clients to adapt their strategies is clear. There isn't a one-size-fits-all approach to retail media challenges. Instead, brands should focus on customising their strategies based on their unique needs, market dynamics, and customer behaviours.  👉Contact TNG today to discuss how we can help you unlock the power of retail media. info@totalnegotiation.com __________________________________________________________________ ✅ ✅ Transform your commercial outcomes with capability and consulting support from Total Negotiation Group. With a global footprint and a wealth of experience across category and channel, revenue growth management, customer planning, selling and negotiation, we are the trusted partner of the world’s largest FMCG manufacturers. Find out why our partners trust us by contacting one of our experts today at info@totalnegotiation.com✅ ✅ #RetailMedia #FMCG #TNG #SupplierPartner

 📄 An interesting report from Attest in The Grocer this week. 📄 🛒 71% of shoppers shop in part online but 54% of people believe the best deals are in store - our supplier clients need to focus on communicating value in online channels, we can certainly help here   📉Food inflation has slowed down, but instore prices remain high - supplier clients may find it harder to justify commodity based CPIs and need to have a strong category led proposition, our CPI and/or category experts can help   🛍Shoppers are less likely to shop around to get the best deals, and less likely to buy own label to cut costs - branded suppliers can lean heavily into loyalty schemes and have less pressure to supply discounters Contact us today to see how we can help you to maximise your growth opportunities in '25 and beyond https://lnkd.in/epQyDVPV __________________________________________________________________ ✅ ✅ Transform your commercial outcomes with capability and consulting support from Total Negotiation Group. With a global footprint and a wealth of experience across category and channel, revenue growth management, customer planning, selling and negotiation, we are the trusted partner of the world’s largest FMCG manufacturers. Find out why our partners trust us by contacting one of our experts today at info@totalnegotiation.com✅ ✅

🚀 Introducing the 5th and final theme in our 5 for '25 campaign... ...Fuelling Engine 2🚀 Growth is becoming more elusive in core retailing activities, to the extent that by 2030, half of industry profits could come from non-traditional sources such as marketplaces, media, logistics and financial services.* Retailers will seize the opportunities that lie “beyond trade” by launching engine 2 businesses. As engine 2 development accelerates, three imperatives are vital for suppliers as they interact with customers: 🚀 Choose strategic battles carefully   🚀 Craft a compelling investment story   🚀 Anticipate operating model tensions     Probably the most pressing of the engine 2 developments is retail media. Suppliers will need to respond to both the opportunity and risk here. Opportunity lies in the ability to have a closed loop path to purchase, but risk lies in the long-term benefit of shifting extensive media investment into the grasp of retailers. TNG helps suppliers link brand planning to customer planning, selling that plan to customers and then negotiating the full range of benefits relative to the investment. Our SCOPE, Selling and Negotiation workshops should form the basis for omnichannel investment. Contact our retail media experts today to ensure your reward outweighs the risk. info@totalnegotiation.com __________________________________________________________________ ✅ ✅ Transform your commercial outcomes with capability and consulting support from Total Negotiation Group. With a global footprint and a wealth of experience across category and channel, revenue growth management, customer planning, selling and negotiation, we are the trusted partner of the world’s largest FMCG manufacturers. Find out why our partners trust us by contacting one of our experts today at info@totalnegotiation.com✅ ✅

📢 Client testimonial📢 $56.4M in value....well we think thats something to shout about! Contact us today to see how we can help you to create sustainable value, there's still plenty of time left in '24 to make a difference. info@totalnegotiation.com #TransformingOutcomes #CreatingValue #CommercialGrowth #SupplierPartner #TNG __________________________________________________________________ ✅ ✅ Transform your commercial outcomes with capability and consulting support from Total Negotiation Group. With a global footprint and a wealth of experience across category and channel, revenue growth management, customer planning, selling and negotiation, we are the trusted partner of the world’s largest FMCG manufacturers. Find out why our partners trust us by contacting one of our experts today at info@totalnegotiation.com✅ ✅

📢 Client testimonial📢 The greatest commercial impact of any training in 15 years and at least 10x ROI...we'll call that a win! Get in touch today to see how we can turn every client interaction of yours into a win too. info@totalnegotiation.com #TransformingOutcomes #CreatingValue #CommercialGrowth #SupplierPartner #TNG __________________________________________________________________ ✅ ✅ Transform your commercial outcomes with capability and consulting support from Total Negotiation Group. With a global footprint and a wealth of experience across category and channel, revenue growth management, customer planning, selling and negotiation, we are the trusted partner of the world’s largest FMCG manufacturers. Find out why our partners trust us by contacting one of our experts today at info@totalnegotiation.com✅ ✅

The application of AI in the FMCG sector is transforming the way companies approach product development, supply chain management, marketing, and consumer engagement. The success stories from leading global brands demonstrate the power of AI to drive innovation, efficiency, sustainability, and personalisation, offering key takeaways that can inspire other companies in the sector to leverage AI technologies for competitive advantage. The overall impact of AI in FMCG is profound, promising a future where data-driven insights and automation play pivotal roles in meeting consumer needs and driving business success.    However, according to a 2023 poll of UK business leaders, more than one in three (35%) believe AI is too expensive to implement, 33% say they don’t have the time to accommodate it and 33% say they simply don’t have the internal skills within their team to make use of it (The Grocer, 2024).     To succeed you will have to respond to the changing data and AI needs of your customers. In instances where you are doing joint planning with a customer or negotiating with an AI enabled retailer, you will have to match their data needs and agility.     You should be asking yourselves:  🤖 How do we use data?  🤖 What is the quantitative but also the qualitative story that we want to tell?  🤖 How do we construct a selling proposition to persuasively use data?    💭How can TNG help? We have recently perfected our Compelling Category Propositions from Insight programme. While others may offer quantitative data solutions (and thus reviewing the past), we dive deep into the “why". Helping clients unlock the full potential of their plans and strategies, translating them into data powered commercial propositions. Contact our experts today to see how we can turn your category strategy into tangible, real-world results. info@totalnegotiation.com __________________________________________________________________ ✅ ✅ Transform your commercial outcomes with capability and consulting support from Total Negotiation Group. With a global footprint and a wealth of experience across category and channel, revenue growth management, customer planning, selling and negotiation, we are the trusted partner of the world’s largest FMCG manufacturers. Find out why our partners trust us by contacting one of our experts today at info@totalnegotiation.com✅ ✅

🚀 Navigating change: EPR, Retail Media & growing market share in a post-cost price increase world.🚀 In today’s ever-evolving market, our supplier clients are facing increasing pressure from sustainability mandates, and new financial asks from retailers to how to create and sustain growth in a new trading environment. 🔑 TNG can help you to unlock these three key challenges and turn them into opportunities for growth.🔑 Contact our FMCG experts today to see how we can help. __________________________________________________________________ ✅ ✅ Transform your commercial outcomes with capability and consulting support from Total Negotiation Group. With a global footprint and a wealth of experience across category and channel, revenue growth management, customer planning, selling and negotiation, we are the trusted partner of the world’s largest FMCG manufacturers. Find out why our partners trust us by contacting one of our experts today at info@totalnegotiation.com✅ ✅ #ExtendedProducerResponsibility #RetailMedia #MarketShareGrowth #Sustainability #BrandGrowth #EPR #TNGSolutions #ConsumerEngagement #BusinessStrategy #TNG #SupplierPartner