Toucan

🎬 Get ready to meet the faces behind Toucan and who makes the magic happen. We're pulling back the curtain and taking you on a journey to meet the incredible people who power our company. We can’t wait to give you a quick insight into where it all began to where we are now and finding out who’s who and what they do at Toucan.     Stay tuned as our first episode drops very soon! 👀  #toucan #london #meettheteam #marketingagency 

Amazon unveiled an exciting new beta for its advertising platform: Cross Retailer Sponsored Products Ads.  This update allows brands to promote their products not just on Amazon but across a network of partner retailers in the US. It’s a game-changer for advertisers looking to amplify their brand awareness and extend their reach beyond Amazon’s marketplace. Like with any beta, there are still questions Amazon needs to address before this feature becomes a mainstay such as how expansive will this network become and will these sales count as retailer sales or Amazon sales in reporting? For advertisers, this is the perfect time to watch how this beta evolves. As more details emerge, it may be time to rethink ad strategies and explore how cross retailer Sponsored Products can fit into your marketing mix. Read our full article here: https://lnkd.in/eV4U9Ag3 #toucan #amazonagency #amazonads #amazonnews #amazonupdates

Get ready for 2025! We want to help you seize every opportunity Amazon has to offer. We’ve been hard at work analysing trends, looking at strategic planning, and preparing actionable insights to help you win on Amazon in 2025.   Join our next Toucan Talks Webinar - Winning in 2025 with Toucan: Preparing for the Year Ahead, where we’ll break down the biggest opportunities for growth and the key strategies you need to stay competitive.  From navigating emerging trends to leveraging new technology, our webinar is packed with actionable insights tailored for brands and advertisers on Amazon! 🗓️ Date: Thursday 30th January   🕒 Time: 2:00 – 2:45PM GMT   📍 Register Now: https://lnkd.in/eUFEVkuB #toucan #amazonagency #amazonwebinar #industrywebinar

Amazon Ads announced a big update to Amazon Marketing Cloud (AMC) at CES 2025 which is that brands can now access up to 5 years of purchase signal data, a major leap from the previous 13-month limit. Here’s why this matters for advertisers: • Unlock Customer Lifetime Value: Gain deeper insights into how cross-category purchases drive long-term value.  • Refine New-to-Brand Strategies: Perfect for brands with long purchase cycles, like laptops or appliances.  • Leverage Seasonal Trends: Year-on-year data means smarter planning for categories like holiday decor or seasonal products. At Toucan, we’re excited about the possibilities this brings to campaign planning, audience segmentation, and long-term growth. Read our full article here: https://lnkd.in/e9Xf4mt6 #toucan #amazonagency #amazonnews #amazonupdates #amazonmarketingcloud #ces2025 

Calling all brands and sellers! Are you ready to win in 2025?    Join us for our upcoming webinar, "Winning in 2025 with Toucan: Preparing for the Year Ahead" featuring Toucan's Client Director, Georgina Meredith.   🗓️ Date: Thursday 30th January  🕒 Time: 2:00 – 2:45PM GMT  📍 Register Now: https://lnkd.in/eUFEVkuB   Discover expert insights, proven strategies, and actionable tips to navigate the evolving e-commerce landscape and position your brand to win big in 2025. #toucan #toucantalks #amazonagency #marketingagency #amazonwebinar

Amazon DSP continues to innovate with the launch of several new targeting capabilities, offering advertisers enhanced control over ad placements across display, native, and video inventory. • Target ads above or below the fold for maximum visibility. • Choose native placements like in-feed, in-article, or recommendation widgets. • Unlock advanced video targeting with pre-roll, mid-roll, post-roll, and more! These updates make it easier than ever to align campaigns with your goals and audience behaviour. Read the full breakdown and see how your campaigns can benefit: https://lnkd.in/ewwDHj7d #toucan #amazonagency #amazonads #amazondsp #amazonnews #amazonupdates

Amazon are updating their product title policy to standardise listings and enhance the shopping experience across stores. • For most product categories, titles may not exceed 200 characters, including spaces.  • The special characters !, $, ?, _, {, }, ^, ¬, and ¦ are not allowed, unless they are part of the brand name.  • Titles may not contain the same word more than twice. Prepositions, articles, and conjunctions are exceptions. On January 21st, all title changes will be subject to the updated policy, and you’ll be able to view and fix any non-compliant titles in Manage All Inventory. Additionally, Amazon will provide override suggestions for non-compliant titles to brand owners in Review Listing Updates. Brand owners will have 14 days to act upon on the suggestions before the titles are updated to comply with Amazon’s new requirements.  #toucan #amazonagency #amazonnews #amazonupdates

Welcome to Toucan Talks Newsletter, our first edition of 2025! Brought to you by Toucan, Toucan Talks delivers the latest updates, insider tips, and success stories to help your brand soar on Amazon's marketplace. Catch up on all news from the last month including updates to Sponsored Brands Forecasting, Toucan's Christmas Party, Amazon's Irish Marketplace Updates, Amazon DSP Launching New Features and lots more along with some key highlights from Toucan's 2024! #toucan #amazonagency #amazonnewsletter #amazonnews #amazonupdates

Amazon has rolled out major updates to its Demand Side Platform (DSP), bringing smarter pre-flight recommendations and AI-powered optimisation to the forefront. From machine learning alerts to seamless campaign setup, these enhancements are designed to help brands: • Maximise impact during peak shopping events.  • Minimise manual adjustments.  • Deliver campaigns more efficiently. Want to know how these updates can transform your advertising strategy this season? Don’t miss out! Tap the link to read the full article and discover how to unlock higher ROI with Amazon DSP’s new features. Read our full article here: https://lnkd.in/eWD-Z5zW #toucan #amazonagency #amazonupdates #amazonnews #amazondsp

What a year it’s been! We are always wanting to celebrate the wins we have at Toucan and here are some of the highlights from 2024! Toucan retained our Amazon Ads Advanced Partner Status, we hosted our third Toucan Talks Event with guest speakers from Amazon Ads, we presented at Amazon unBoxed 2024 on global expansion, we launched our TikTok Agency Services along with celebrating special moments like weddings and births within the team! We also opened our new office in Melbourne in Australia to help service the rapidly growing APAC region giving us a great physical presence in all global regions! We also delivered amazing results as a team for our clients throughout the year, especially during peak shopping seasons such as Black Friday where we had Two products that we manage ranking among the Top 5 Best Selling ASINs on Amazon UK in terms of units sold and one of our products secured the #1 spot in the Grocery category in total sales on the day! As we look ahead to 2025, we’re excited to keep growing as a team both in and outside of work, delivering exceptional results for our clients, and ticking off our company goals!  If achieving your Amazon goals is on your list for the new year, let’s chat: hello@toucanecommerce.com Here’s to an amazing 2025! 🥂 #toucan #amazonagency