Transform magazine

Embracing emotion in B2B 👉 https://lnkd.in/ePVbV9Ty Chris Vannozzi, account director at Crush, chats about the world of B2B marketing and why it pays for brands in this sector to add emotion to their identity. 🗣 "Branding sits at the core of your marketing. It’s your North Star, your DNA. If you need to differentiate your business in a crowded marketplace (and who doesn’t?) then it’s time to get emotional in your branding. It will humanise your business, enrich your relationships, empower your story and promote pride in your people." #branding #brand #rebrand #design #strategy #transformmagazine

Transforming third sector brand building: For the many, not the few 👉 https://lnkd.in/e6QsdhEY Chris Molloy, co-founder and chief client officer at Brand Potential Consulting, chats about the significance of third sector organisations investing in brand, and why there is still a long way to go for these brands to achieve their full potential. 🗣 "Arguably the biggest challenge is the need to shift mindsets, amongst charities and the public alike, to an acceptance that any business, including social enterprises and not-for-profit organisations, needs to invest to create value (which for charities means maximising donations)." #branding #brand #rebrand #design #strategy #transformmagazine

The wait is over! The Transform Awards Middle East and Africa 2025 shortlist is officially here! ✨ https://bit.ly/4iaQp4N A huge thank you to our incredible panel of judges from top organisations like Canva, Dubai Media City, and Virgin Mobile UAE, who carefully reviewed every entry. The standard of work this year was truly outstanding, and all shortlisted companies should be extremely proud!   We can’t wait to celebrate with you at our awards ceremony on 8 May – it’s going to be an unforgettable night!    Don’t miss out—book your table and join the party now! https://bit.ly/4hPWSCt   #TransformAwards

Fit for a queen: Longbottom & Co rebrands 👉 https://lnkd.in/eGMXryvB 🍅 British tomato juice company Longbottom & Co had the high-quality, all-natural ingredients in its products to boast about, but its branding failed to live up to the hype. Repositioning the company away from as if it were an ‘own brand’, London-based design consultancy Derek&Eric infused its Queen Mary mascot with much-needed wit. Further additions of an eye-catching wordmark and tomato-inspired colour palette also helped elevate the brand’s status. #branding #brand #rebrand #design #strategy #transformmagazine

Lippincott crafts Humane World for Animals brand to battle identity confusion 👉 https://lnkd.in/g3P5mhdw Previously known as the Humane Society of the United States, the various identities of the animal protection nonprofit and its affiliates were unified as a global brand. Creative consultancy Lippincott was responsible for devising its new name, Humane World for Animals, and creating a coherent visual identity that could iron out any misconceptions people had about the organisation. #branding #brand #rebrand #design #strategy #transformmagazine

From hazelnuts to harmony: Nutella unveils sonic brand 👉 https://lnkd.in/eEbGjcSs The iconic cocoa spread, owned by the Ferrero Group, required the help of international creative music agency MassiveMusic to design a sonic identity capable of leveraging the brand’s undeniably positive nature. The addition of sonic assets to the Nutella brand falls in line with ambitions to stand out across global markets. Brian Barth, head of creative direction at MassiveMusic Amsterdam, says, "Exploring the musical potential of the hazelnut was an exciting challenge; an exploration that enabled us to create a sound that truly reflects its taste and significance. With their new and ownable sound, Nutella can continue building brand strength and saliency across all channels for many years to come.” #branding #brand #rebrand #design #strategy #transformmagazine

Watch this space 👀 The shortlist for the Transform Awards Middle East and Africa 2025 will be revealed in the next couple of days... We have just concluded our judging sessions and are almost ready to reveal the shortlist. A huge thank you to our amazing judging panel for their hard work and effort, and good luck to all those who entered! We cannot wait to celebrate all of your incredible work with all shortlisted companies at the awards ceremony in Dubai 🏆 Entrants, keep an eye on your calls and emails—you won’t want to miss this! 📩 #TransformAwards #MEA #branding #rebrand #design

Type as the communicator of change 👉 https://lnkd.in/e47wMr98 Marie Sylvester, editorial lead at Kittl, explores how typography serves as a powerful communicator of change – forming visual stories that respond to global issues such as social unrest, climate change and AI advancements. 🗣 "Typography and design have long formed an ongoing conversation with the ideas shaping our world. Our partners at Monotype explore these themes further in their just released 2025 trends report, Re:Vision, Future Typography, turning a creative lens on how typography and design shape and reflect the cultural themes impacting our future." #branding #brand #rebrand #design #strategy #transformmagazine

What do you do when your brand’s in the toilet? 👉 https://lnkd.in/euJqyMHu Andrew Milton, rbl Brand Agency's managing director and former head of brand and marketing at Severn Trent, discusses the difficulties facing Thames Water and why brand had ought to be on its agenda. 🗣 "It’s a perfect storm. Controversy over their business model and funding, boardroom malaise, regulatory investigation, a poorly delivered service and financial problems that have threatened their very existence. Surely they have far more important things to think about than brand? "Maybe, but there’s a strong case for brand being high up on the agenda of whoever ends up in charge." #branding #brand #rebrand #design #strategy #transformmagazine

Telgea brand update plays on digital innovation and simplicity 👉 https://lnkd.in/eJfHhtx6 Startup telecommunications company Telgea turned to international digital marketing and innovation agency Signifly to devise a new identity that could help the company cultivate a global presence. To stand out from traditional telecommunication firms, the updated brand utilises a corporate yet playful look and feel, as demonstrated by the use of white, black and a lime green in its new colour palette. Key to the update is ‘The Dot’, a minimalist sphere seen throughout the entire visual design system that represents ‘the convergence of continents into a single, unified telecommunications ecosystem’ 🟢 #branding #brand #rebrand #design #strategy #transformmagazine