TRIP

An absolute treat to see TRIP featured in Forbes, reporting that 2 million TRIPs have been sold in the first week of Jan alone 🤩  According to Forbes, January is all about "mental growth, wellness-focused choices and brightening up those winter blues"✨ sitting alongside some of our favourite wellness practitioners and brands - here to help make your January a little bit brighter 🌟 What mindful choices are you embracing this month? Let us know in the comments 🧘♀️

LOOK 👀 TRIP's on TV 🤩 We know how many people are looking for more mindful options to feel great in 2025, and there's nothing like a nationwide TV campaign to kick the year off with a bang 💥💥 As an official brand partner of Dry January, we've taken to screens and homes across the country to share the benefits of finding some calm with TRIP! Having introduced tens of millions of men and women to delicious functional alcohol alternatives, this campaign is hugely important for our mission to help people find a moment of calm in the everyday chaos. No more compromises on flavour or format 🙌 So exciting to be sharing our message on screen during this key time, showcasing the powerful shift in the conversation around wellbeing and our community's daily health needs 🙏

Exciting times ahead for TRIP as we gear up for a series of incredible trade shows across the US! 🇺🇸 We'll be on the road for the next few months, and would love to meet you along the way. At TRIP, we’re on a mission to help millions of people find their calm amidst the everyday chaos. Drop in and grab a sip of our delicious functional beverages at these upcoming events: 📍 UNFI West – January 21-23, 2025 | San Diego, CA 📍 KeHE Distributors Summer Show – February 4-5, 2025 | Phoenix, AZ 📍 UNFI East – February 10-12, 2025 | Orlando, FL 📍 Expo West - Natural Products Expo – March 5-7, 2025 | Anaheim, CA We can't wait to connect, collaborate, and introduce more people to TRIP’s authentically functional & uniquely delicious range, helping more of our US community find their calm.Looking forward to seeing you there! Daniel, Olivia, James, Katie, Chloe, Jesse

🚨 How Today’s Leaders Are Shaping Tomorrow’s Billion-Dollar Brands 🚨 🇺🇸 BevNET.com’s special Taste Radio podcast, spotlighting the innovators, leaders, and disruptors of 2024 including the brilliant founders of RX Bar, Olipop, and TRIP's Olivia Ferdi Link to listen in the comments. As always - a big thank you to our incredible community for being part of this journey. Here's to 2025 - let’s keep building! 📈

BBC Radio: Who wouldn’t want to drink their health? Big takeaways from this week on BBC Radio - more people than ever before are prioritising their health and looking for convenient formats to feel their best self. TRIP founder Olivia Ferdi shares insights on the recent rise of Dry Jan, and why Gen-Z is leading the charge in ditching booze. From Babs' personal experience shared of perimenopause, to the stress and sleep benefits of swapping in a functional TRIP drink for your weeknight wine this month, listen in to hear more about this consumer shift 📻

New year. New you? We're hiring at TRIP 🚀✨ Fancy joining our team of 60 superstars who are dedicated to making everyday mental wellbeing truly accessible? We're hiring for the below roles, if you or someone you know might be a great fit, don't hesitate to get in touch! Apply via the link in comments 🙌 📍Content Lead 📍Retention Lead 📍Senior National Account Manager 📍NPD Manager/Product Developer 📍Quality Technical Manager Let’s make 2025 our best year yet - together ✨

 ✨ New year, new habits? Let’s make them count. ✨ Nothing like seeing these gorgeous FSDUs nationwide for Dry January, helping customers find better alcohol free options. Seeing our community send in pics of these across Sainsburys, ASDA, Waitrose, and Co-op - wherever you are, it’s easier than ever to stock up and make TRIP part of your January reset. Here’s to a fresh start, one sip at a time. 🥂

⛔ Does Dry January encourage binge drinking for the rest of the year?⚠️ Alex Phillips of TalkTV believes that this “month of moderation“ could be excusing excess drinking behaviour amongst the nation… While I was not expecting to be asked that on live TV 🤣 Alex isn’t the first sceptic I’ve come across. This perspective certainly doesn’t reflect the behavioural shift we’ve seen with each generation looking to moderate their alcohol intake, this Dry January and beyond. With 1 in 3 Brits participating in Dry January (that’s 16 million adults) and 37% of Gen Z tee-total year round - the UK has already changed how it drinks! Whether you make it through the 30 days, the decision to moderate alcohol consumption and search for healthier alternatives is a great step in taking control of your everyday health 🎯 Drinks like TRIP can now help you unwind, without the hangover or sugar crash. Here to help you de-stress, help improve sleep quality and provide a zero added sugar option for those still looking to unwind or celebrate. 🍹 Has anyone else seen Dry January as just an excuse for binge drinking? Or are attitudes starting to change towards moderation?

If my Mum was on LinkedIn she would call me what she does every time I refuse her granulated coffee, a 'coffee snob'. ☕ But oh what a proud coffee snob I am, even more so that I can now enjoy a damn fine coffee and a delicious TRIP under the same roof. TRIP & 92 Degrees Coffee are now an item ❤️ Staying true to what they promise, everyone who walks through their doors' experiences their promise, "coffee is at our core, but we are so much more". This is evident in how 92 Degrees are constantly adapting their offering to ensure they stay in tune with their consumer's needs. From one growth giant to another, we are proud to partner with the team at 92 degrees. 🚀 Great work done by our in house coffee guru, Bonnie Evans 👏 Thanks to Jack Brewitt & Gerard Bowers-McIntyre for always being our biggest fans. 🙏 Ps, Happy 10th birthday 🎂 #Damnfinecoffee #TRIP #Findyourcalm

💫 TRIP in Vogue 💫 "I discovered a world of delicious drinks that don't just forgo alcohol, but also boast ingredients that actively enhance our wellbeing" 🙌 Great to see our founder Olivia Ferdi chatting with Vogue about the latest new health trends and celebrities' love for TRIP. Check out the full article in the comments 👇