TrueGroup Agency

🎙️ Jeff Bezos Owns James Bond Now… Should We Be Worried? 🤔 Amazon just took over the James Bond franchise, and let’s be real—does anyone trust Jeff Bezos to keep 007 classy, or are we about to see Bond Prime deliveries and AI-generated villains? Meanwhile, Burberry’s big rebrand is finally landing (shoutout to Naomi Campbell & Kate Winslet for carrying it), in-person events are booming, and Argentina just got rug-pulled… by its own government. Yep, that happened. 🔥 This week’s HOTS: ✅ Burberry’s new campaign – A love letter to London or just another high-budget flex? ✅ IRL events – Marketers are back in the real world, and it’s paying off. (Catch Ben Collins at ETHDenver this week & Prospectors & Developers Association of Canada (PDAC) in Toronto next week, where he’ll be handing out business cards with an interpretive dance. No, really.) ✅ The color comeback – Minimalism is out, bold branding is in. 🐻 And the NOTS: ❌ Argentina’s meme coin disaster – Javier Milei’s "official" coin skyrocketed—then crashed. Hard. ❌ Amazon’s Bond takeover – Is 007 about to lose his cool to corporate cash grabs? ❌ YouTube engagement stats – 93% of videos get fewer than 1,000 views… yikes. 🎧 Listen in for the boldest takes in marketing, branding & business this week! 🔗 WATCH NOW: https://lnkd.in/e4u42N7U Patrick Lambert —who is definitely sitting next to Ben Collins (we swear). #Marketing #JamesBond #LuxuryBrands #Crypto #Events #Podcast

🚀 Come meet Ben at ETHDenver 2025! 🚀 From Feb 25 – Mar 1, TrueGroup Agency co-founder, Ben Collins, will be in Denver, connecting with Web3 founders and teams who are building the future of crypto. If you’re scaling a blockchain project, let’s talk about how TrueGroup Crypto can help you stand out. 💡 We Help Crypto Companies: ✅ Cut through the noise with clear, compelling positioning ✅ Build engaged communities that last (beyond airdrop hunters) ✅ Run Web3-native marketing that drives real growth 📍 Go Find Ben! Whether you want to talk business, brainstorm growth strategies, or just need a solid drinking partner— Ben Collins is your guy. Say hello, talk shop, or grab a drink. 🍻 Drop a comment, DM us, or track Ben down at ETHDenver! 🔗 Learn more about how we can help: https://lnkd.in/e-ttUPYy #ETHDenver #Web3 #CryptoMarketing #Blockchain #Growth #TrueGroup

🚀 Come meet Ben at ETHDenver 2025! 🚀 From Feb 25 – Mar 1, TrueGroup Agency co-founder, Ben Collins, will be in Denver, connecting with Web3 founders and teams who are building the future of crypto. If you’re scaling a blockchain project, let’s talk about how TrueGroup Crypto can help you stand out. 💡 We Help Crypto Companies: ✅ Cut through the noise with clear, compelling positioning ✅ Build engaged communities that last (beyond airdrop hunters) ✅ Run Web3-native marketing that drives real growth 📍 Go Find Ben! Whether you want to talk business, brainstorm growth strategies, or just need a solid drinking partner— Ben Collins is your guy. Say hello, talk shop, or grab a drink. 🍻 Drop a comment, DM us, or track Ben down at ETHDenver! 🔗 Learn more about how we can help: https://lnkd.in/e-ttUPYy #ETHDenver #Web3 #CryptoMarketing #Blockchain #Growth #TrueGroup

🎙️ Are Scammers the Best Marketers? 🤔 AI-powered scams are getting so good they’re fooling even the pros. bp just got a shakeup from activist investors. And somehow… business cards are cool again?! 🤯 This week, Patrick Lambert & Ben Collins break down the biggest market and marketing moves with bold takes and zero fluff. 🔥 This week’s BULLS: ✅ AI scammers – They’re using next-level marketing tactics (just... for evil). Watch out. ✅ Activist investors – Elliott Investment Management L.P. takes a stake in bp, and suddenly things get interesting. ✅ Business cards – They’re back, and honestly, we kinda love it. 🐻 And the BEARS: ❌ Management consultants – AI is coming for those 100-page reports. Time for a rebrand? ❌ SHEIN’s IPO dreams – Trump’s tariffs might be raining on this retail giant’s parade. ❌ The FTSE 100 – Another week, another L. But at least Arm is thriving. 🎧 Listen in for the hottest (and coldest) business & marketing takes of the week! 🔗WATCH NOW: https://lnkd.in/eVfdvRqj #BullOrBear #Marketing #AI #Investing #BusinessTrends

🚨 The Two-Second Scan™ – Ben’s Billion-Dollar Idea 🚨 People don’t read anymore. They scan. Your website? Scanned. Your ad? Scanned. Your beautifully crafted social post? SCANNED. If your brand message doesn’t land in two seconds or less, it’s game over. And that’s why Ben’s Two-Second Scan™ (yes, he’s already trademarked it) made this week’s Hot List on Hot or Not Ep3. But that’s not all we covered… 🔥 HOT: ✅ Retail Media Networks – Why brands are ditching social ads and going straight to the checkout. ✅ B2B or Just B2C Now? – If LinkedIn is running ads on Instagram, is B2B just a vibe now? 🧊 NOT: ❌ Super Bowl Ads – The same overpriced celebrity cameos. Yawn. ❌ Customer Support – AI was supposed to help. Instead, we’re stuck in CAPTCHA hell. ❌ Voice Marketing – Alexa, play "Trends That Never Happened." Want the full breakdown? Watch the episode here → https://lnkd.in/e-mSbgXc So… does your brand pass Ben Collins’s Two-Second Scan™? Or are you still writing paragraphs no one will read? Drop your thoughts below 👇 Patrick Lambert #Marketing #Branding #HotOrNot #TheTwoSecondScan #BenTM

🚨 Why Brands Are Pulling Budget from Social & Going Retail - Hot or Not Ep3 This week, Ben Collins and Patrick Lambert break down what’s hot and what’s not in the world of marketing: This week, we’re talking: 🔥 HOT: ✅ Retail Media Networks – The new ad frontier? Brands are pulling budget from social and putting it where people actually buy. ✅ The Two-Second Scan™ – If your content doesn’t land in two seconds, it’s already lost. ✅ B2B or Just B2C Now? – If LinkedIn is running ads on Instagram, do we even need the distinction anymore? 🧊 NOT: ❌ Super Bowl Ads – The same overproduced celebrity endorsements every year. Snooze. ❌ Customer Support – AI promised to fix it, but somehow it’s worse. More brands should lean into real-time social support. ❌ Voice Marketing – Alexa, play "The Trend That Never Happened." Shoutout to Phil Taylor from our growth team for sparking the B2B2C debate. What do you think? Are retail media networks the new Google? Drop your thoughts below 👇 Find All the Hots&Nots here: https://lnkd.in/e-mSbgXc #Marketing #RetailMedia #HotOrNot #Advertising #BrandStrategy

🚀 86% of Stakeholders Expect This From Your CEO—Is Your Brand Ready? B2B marketing in 2025 isn’t just about fancy jargon and LinkedIn posts nobody reads. It’s about standing out, building trust, and actually engaging (yes, really engaging) your audience. Our latest report breaks down the biggest trends shaping corporate marketing—so you’re not stuck using 2015 strategies in a 2025 world. Here’s what’s changing: 📹 LinkedIn short-form video → Because nobody reads paragraphs anymore. 🧑💼 C-Suite personal branding → Your CEO needs to be more than a headshot. 📈 Investor relations is going digital → Say goodbye to PDF graveyards. 🎬 Behind-the-scenes content → Authenticity = trust (and trust = $$). 🤖 AI adoption → Work smarter, not harder (or let AI do it for you). 💡 Want the full report? Comment "B2B" below, and we’ll slide the downloadable doc straight into your inbox—no complicated forms, no nonsense. Ben Collins , Patrick Lambert, Phil Taylor #B2BMarketing #MarketingTrends #DigitalMarketing #Leadership #AI #CorporateMarketing #TrueGroup

Nuclear’s PR Battle, Boeing’s Mess & The CEO Mic Grab 🎙️ New name, same bold takes. Patrick Lambert & Ben Collins break down the biggest wins and flops in business marketing this week. 🔥 What’s hot? ⚛️ Nuclear energy – A bullish bet… but with the biggest comms challenge of the decade. Can the industry flip the script? 🎧 Corporate podcasts – Jeff Killeen (PDAC) and The Northern Mining Podcast show why niche podcasts are the best way for CEOs to shape narratives and build investor trust. 🤖 AI’s enterprise moment – Alex Grundy’s Spendkey just proved live AI data processing is ready for prime time. Huge implications for business. ❌ What’s not? ✈️ Boeing’s marketing crisis – How do you spin a door falling off mid-flight? No, seriously. 📉 London Stock Exchange’s identity crisis – Strong FTSE, zero hype. Can it be saved? 🎙️ The All-In Podcast’s downward spiral – David Sachs is out, but was politics the real problem? 💡 Nuclear’s biggest challenge isn’t science—it’s storytelling. The same goes for Boeing, London’s financial markets, and every brand fighting for relevance. Let’s break it down. 🎧 Listen now: https://lnkd.in/evERUxsb #BullOrBear #NuclearEnergy #PRStrategy #CorporatePodcasts #Investing #AI #Boeing #LondonStockExchange

The Secret to Viral Content, A Kellogg’s Controversy & Why Conferences Suck - Ep2 Hot Or Not! Ben Collins & Patrick Lambert are back with the only marketing power ranking that matters (to them, at least). This week, they’re breaking down: 🔥 What’s hot? 📹 Behind-the-scenes content – The low-cost, high-impact marketing play brands are sleeping on. It’s raw, real, and outperforms polished campaigns. 🎭 B2B’s glow-up – The line between B2B and B2C is blurring, and Dom Joly’s latest campaign proves it. Time to ditch the corporate tone. 🐔 Kellogg Company’s OG moment –Their new ad is getting AdLand buzzing, but does the average consumer care? Kate O'Connor raised the debate: https://lnkd.in/euWE_T7Z and SURREAL’s response—"Which came first, the chicken or the OG?"—was absolute gold. ❌ What’s not? 🎥 AI video generators – Overhyped, overpriced, and still not ready. Icon is the latest to promise the future… for £1K a year. 🎤 Conferences that deliver nothing – Paying thousands to hear six people say… not much? Paul MacDonald makes a strong case that networking is the real value, but the panel format needs a serious rethink. 🏋️♂️ Ben vs. Spanish gyms – No towels. No shampoo. No words. If you like bold takes and strategic complaining, you’ll love this one. 🎧 TrueGroup: https://lnkd.in/eq7NGcX8 ✅ Spotify: https://lnkd.in/eSZWv3Ru Do you agree with our ranking? Tell us what we got right (or totally wrong) in the comments.

🚀 WE ARE LIVE! Check Out Our New Website! 💥 After months of hard work the TrueGroup Agency team have done an incredible job. ❤️ Love the design ❤️ Love the structure ❤️ Love the UX Part of the new launch is a consolidation of our various teams & divisions into one cohesive SUPERPOWER. Keen to hear your thoughts Linkedin 👇 #NewWebsite #WebsiteLaunch #Innovation #DigitalTransformation #BusinessGrowth #WebDesign