Syrenis

Ever considered the impacts of privacy on your personalization tactics?🤔 In our Privacy Beyond Borders research report, we surveyed individuals worldwide to uncover consumer attitudes towards the impact of privacy on their digital experiences. This report is essential for any organization looking to evaluate their privacy practices, and covers: 📍Consumer preferences in digital experiences across the US, UK, EU, and Canada 🌍How privacy laws affect global user interactions ⚖️Consumer awareness of regional privacy regulations ✈️Variations in privacy concerns across different regions Download the full report now⬇️ https://lnkd.in/ep9DKwJG #DataPrivacy #Personalization #ConsumerPrivacy #DataPrivacyLaw

Is your MarTech budget holding you back?🤔   With only 24% of marketer’s budgets being allocated to marketing technology, there is a significant opportunity to leverage emerging technologies to increase customer engagement and drive ROI.   Gartner’s Hype Cycle for Digital Marketing is a must-read for marketers looking to stay ahead of the curve, with in-depth perspectives on:   Emotion AI🙋♀️ Machine Customers🤖 Composable MarTech💻 & more   For a limited time, we are pleased to offer exclusive access to this hype cycle report⬇️ Download now to discover how you can transform your marketing strategy in 2025: https://lnkd.in/eRgR73iq #Gartner #HypeCycle #DigitalMarketing #GartnerHypeCycle

US state privacy laws are failing...😬 A recent study by Electronic Privacy Information Center (EPIC) has revealed that nearly half of US state privacy laws are not adequately protecting consumer data. So why are they failing, and what are the impacts for businesses? The ‘patchwork’ of US state privacy legislation now totals 20 states passing comprehensive data privacy laws in 2025. Read our latest article to discover: Which US laws are failing and why🤔 What are the risks of poor privacy laws⚖️ Why these failing laws impact business growth📉 🔗https://lnkd.in/e5PkcvUP #USPrivacyLaw #USPrivacyLegislation #DataPrivacyLaws #DataPrivacy

Marketers – are you leveraging consent and preference management to its full potential?🤔 For marketers, having accurate data is essential. Direct contact requires valid contact information, while understanding the right channel, message, and timing relies on behavioral insights. Legal compliance also demands knowledge of data usage rights. An effective consent and preference management solution not only guarantees this but also helps avoid regulatory compliance issues. Download our Marketer's guide to consent and preferences, to understand the role of consent in marketing and learn how to overcome common challenges with consent management. 🔗 https://lnkd.in/eHPvinyj #ConsentManagement #ConsentManagementSolution #ConsentInMarketing #MarketingConsent #MarketingPreferences

Have you prepared for the 8 upcoming US state privacy laws taking effect in 2025? Each of the eight privacy laws applies slightly differently, providing various exemptions and thresholds⚖️ To stay ahead of compliance, businesses will need to prepare for these upcoming laws, and ensure their data privacy practices meet the necessary requirements. Read our latest blog to find out more⬇️ https://lnkd.in/eYm4pdxB #USPrivacyLaws #USPrivacyRegulation #DataPrivacy #DataPrivacyRegulation

Agentic AI – The next privacy battle ground?🤔 Unlike its generative AI counterparts, agentic AI goes beyond output-creating and into the (scarier) realm of proactive, autonomous decision making. These decisions can be complex, and agentic AI tools do not have to rely on human prompts before starting. However, like any AI model, there are privacy implications that must be considered. Read the full article to find out more: https://lnkd.in/e_S8frBt #AgenticAI #AIModels #ArtificialIntelligence #AIPrivacy

Considering a consent project for 2025? A consent project is a large undertaking. It requires effort from a variety of stakeholders, has multiple implications that span across your whole company, and must align with corporate strategy whilst honoring compliance🤝 Our latest blog covers 3 key questions to ask before taking on a consent project, including: What does the organization wish to accomplish? Who are the critical stakeholders? What data, jurisdictions, uses are in scope? These answers will help guide your organization as it both identifies the right solution and implements that solution towards ultimate success. Read the full article now⬇️ https://lnkd.in/eZnWJSuh #ConsentManagement #ConsentProject #ConsumerConsent #ConsentData

Looking to implement a consent solution but facing roadblocks along the way?⛔ Introducing a consent management platform into your business’ privacy practices can be challenging. From navigating regulatory requirements and overcoming technical hurdles to securing stakeholder buy-in, the process can quickly become overwhelming. However, with the right approach and resources, these obstacles can be effectively managed. Our guide to Mitigating risk with Consent and Preference Management covers 10 common pitfalls that businesses often face in the lead up to implementation, with actionable advice and solutions (link in the comments👀) #ConsentManagement #Consent #Privacy #DataPrivacy #PreferenceManagement #CMP

Consent in healthcare – key considerations for honoring patient preferences👩⚕️ The healthcare industry faces special challenges related to consents due to the nature of relevant regulations, common use cases for data uses, and the critical and sensitive nature of healthcare activities. Our latest article discusses the following consent considerations in the healthcare space, along with a few tips for addressing them: Ability to obtain informed consent🤝 Research, public good, and disclosures👩💻 Handling multiple jurisdictions⚖️ Data sensitivity🚩 Access the full blog here: https://lnkd.in/eFy3FBKs #ConsentManagement #PatientConsent #HealthcareConsent #HealthcareCompliance #DataPrivacy

Have you prepared for the upcoming US privacy laws in 2025? This year sees Delaware, Iowa, Nebraska, New Hampshire, New Jersey, Tennessee, Minnesota, and Maryland adding general privacy laws between January 1 and December 31. Additionally, as customer expectations continue to rise regarding a clear, consistent, and customized experience, and as the risk of noncompliance continues to increase, the business case for doing privacy well in 2025 is the highest it has ever been. Read our latest article for practical tips on how to prepare for these upcoming privacy laws⬇️ https://lnkd.in/eDwt-ZQ6 #USLegislation #USPrivacyLegislation #USPrivacyLaws #PrivacyLaws #DataProtectionLaws