Truth Consulting

This Truth Day was a bit different…   Enter the Museum Of Truth – The Past, Present & Future!   A few weeks ago, Georgia Chevalier showed us the basement, filled with old Truth artefacts.   There’s so much thought, client work, team effort, and foundational frameworks that form the basis of who we are today - and we didn't know it was all there.   Before discarding any of it, it felt right to “save” and savour some of these ideas from the past, while also bring fresh magic to the thinking that defines who we are today. To help everyone at Truth feel part of this amazing 16-year-old agency, standing on the shoulders of amazing people who’ve come and gone whilst being part of curating its future.   So we built a Truth Museum in our offices, including:   - A market stall banner from The Tea Exchange in Brixton where the Truth team got out on the streets serving tea and cake to talk to real people.   - A 6-meter-long customer journey map   - The most premium and extensive on- boarding pack ever seen in an agency   - A towel with the copy – “where better to find a grain of truth than on a sandy beach?” - we don’t know why and for what this towel was produced – if you know get in touch!   And so much more…   We also had inspiration for future work, books, games, posters to help us keep inventing, experimenting, always up for the challenge. Thank you Jesse Doherty Taiye Akin-Akinyosoye Tom Sweeney Beth Acheson-Gray Georgia Chevalier Julian Walker and everyone in the Truth Consulting team for making it happen!   To find out more about our insights inspired consultancy email hello@truth.ms

We're excited about expanding our Qual: Behaviour & Culture team. More info here https://lnkd.in/ei4M_tpE Contact Bradley Cook with your application.

One of the highlights of our year at Truth Consulting. Partnering with with Speakers for Schools, the UK’s leading charity for #SocialMobility. Through this partnership, we welcomed two students, Nowfa Mohamed and Olivia Cheah, to Truth, where they explored and gained insights into the world of research and strategy. Watch the video 👇 If you haven't already considered partnering with Speakers for Schools to support students get a flavour of our industry! It's worth it for a million of reasons! Read the full article 👉 https://lnkd.in/eBFcmjhp Thank you Dr Matilda Andersson, Smriti Verma Taiye Akin-Akinyosoye Ashleigh Birkett Catalina Oribe Jesse Doherty and Joanna D. for making it all possible! 🌟

🤔 Did you miss it? You can now go and watch the full webinar below with Juliet Wood and Mathilde Beljaarts where they discuss and share valuable insights into key challenges of storytelling and tools which can break these down. #Webinar #TruthRevealed #Storytelling #Insights

Last night we hosted an event to celebrate the 2024 Market Research Society (MRS) ED&I Changemaker finalists.  Wow, what an evening was had! 👏 The evening was kicked-off by Christine Hemphill, winner of the 2024 Changemaker award. Christine talked about the last ten years of her career, a time in which she has established her business, #OpenInclusion, as probably the leading agency researching in the space of disability and design. Christine’s talk was followed by the wonderful Kelly Davies, Fellow of the global Ashoka organisation, which has as its goal the creation of ‘Social Entrepreneurship’ and the mission of helping every person to be a #changemaker. A panel discussion followed, adding Rebecca Hollister, Rhys Bogle and Dan Clay to the line-up. We covered lots of areas, from the broader need for societal change, through to the need for the research and insights industry to take a long hard look at itself. A big thank you to Dr Mark Thorpe everyone else who joined us, the audience were #curious, #collaborative, #honest, open and #supportive. What an inspiring, perhaps even magical, evening we had! ✨

This morning, Juliet Wood presented to an audience of 92 👀! Sharing Truth Consulting's best storytelling tips for insights professionals. ⭐ Highlights ⭐ - Juliet Wood's side hustle as a wedding officiant has helped her become a better storyteller. - Questioning - What happens when you’re the human in your story? - Don’t hesitate to "phone a friend" to unlock and improve your story. - ❤️ Kiss, Marry, Avoid… with your insights! Mathilde Beljaarts Superior Proposition Insights Leader at Philips also shared valuable client side perspectives on key challenges - storytelling often comes as an afterthought, but no one wants to read lengthy reports anymore! When storytelling is done right, actions become a no-brainer! Part of it is becoming a strategic advisor! To receive a full copy of the deck, message Jesse Doherty. For more about Truth Consulting and how our insights-inspired strategic consultancy can help your brand, email hello@truth.ms.

A huge thank you to Olivia Cheah and Nowfa Mohamed for all your work, ideas, and great presentations! Olivia and Rowfa came to Truth through our partnership with Speakers for Schools, they’re the UK’s largest #socialmobility charity.   Diving straight into client work, Olivia and Nowfa helped us gain a deeper understanding of what finance and brands can do to create stronger connections with young people and how teen passions have changed over time. It was an amazing and insightful experience for us, and in return, we hope that by partnering with organisations like Speakers for Schools, we can inspire and share valuable skills with the next generation. A big thank you to Smriti Verma, Joanna D., Catalina Oribe and Taiye Akin-Akinyosoye for making this happen 🙏 We look forward to sharing a behind-the-scenes video next week! #WorkExperience #ED&I #InspiringTheNextGeneration  

Excited for this years Changemaker Award celebration - such an important and inspiring event 👇

🤩 We're excited to partner with Speakers for Schools the UK’s leading charity for #SocialMobility, they exist to level the playing field for 11-19 year olds by providing work experience placements. This week, we welcome two students to Truth, Nowfa Mohamed and Olivia Cheah, who will join us to explore and gain insights into our world of research and strategy.   Through this partnership, our aim is to provide students with the opportunity to learn new skills, create meaningful work they can be proud of, while collaborating with our team and our clients. Our partnership with Speakers for Schools is part of our commitment to #ED&I change in our industry and The Market Research Society (MRS) Inclusion Pledge: https://lnkd.in/dynjyiP   👏 A special thank you to Smriti Verma, Taiye Akin-Akinyosoye, and Catalina Oribe for being our Truth mentors for the week! #WorkExperience #Equality #Diversity #Inclusion

“Don’t let boring facts get in the way of a good story.” Storytelling isn’t just a technique; it’s the magic that transforms data into insights that spark real change. Yet, as an industry, are we truly leaning into storytelling gold dust? Or are we falling back into market research reporting habits of old? 🎬 Join us for a webinar that breaks down how to achieve storytelling magic    Our Speakers: • Juliet Woods – Storytelling Lead, Truth Consulting • Mathilde Beljaarts – Superior Proposition Insights Leader, Philips Personal Health   What You’ll Learn: - Core storytelling principles to bring your data to life - Practical tools for transforming research into narratives that resonate - Real-world insights on crafting stories that move stakeholders to action - Aimed at client-side researchers and marketers who want to make insights impactful.   📅 Date: Wednesday, November 13 ⏰Time: 09:30 - 10:30 GMT 📍Location: Online   Click on "view event" to register 👇   #MarketResearch #Storytelling #InsightsAndAnalytics #BusinessInnovation #Webinar