Earlier this week, the Reuters Institute for the Study of Journalism highlighted a critical challenge: the growing number of 'news avoiders' in the US, with up to 43% of Americans reporting they actively avoid the news. While not everyone is completely disengaged, it signals a decline in interest and trust in traditional media sources - issues that have significant implications for businesses, governments, and their ability to manage communication and reputation effectively. This phenomenon is a global challenge, not limited to the US. It impacts the level of trust and reputation that organisations earn, requiring companies, investors, and governments to reshape not just their communications and engagement tactics but also their overall strategic business, political, and/or policy activities. This short article explores five strategic actions organisations can take to adapt, engage better with audiences, and restore trust in today's complex media landscape. 🔗 Read the full article for insights into the changing media environment and strategies to help your organisation stay ahead. 💬 Reach out to us if you'd like to discuss how your business or government entity can adapt its communication strategies to meet the challenges posed by news avoidance. #Trust #BusinessStrategy #GovernmentRelations #MediaTrends #CommunicationsStrategy The article was originally published on our Twofourseven Strategy blog: https://lnkd.in/eNn2s7z7.
International Strategy, Strategic Communications Consultant and Stakeholder Engagement Adviser to Governments, Businesses and Investors in the Science, Technology, Creative Services and Professional Services sectors.
Earlier this week, the Reuters Institute for the Study of Journalism (RISJ) published an article on the rise of American 'news avoiders' and the impact of this growing phenomenon, especially in the US Election next month. This year’s RISJ Digital News Report states that up to 43% say they avoid the news in some form, and why this doesn’t mean that 43% of the country is not consuming any news at all; it is a sign of a clear decline in interest in news. This decline in news and the lower trust that people today have in traditional news sources impacts businesses and governments and their ability to communicate with their various publics. Building, shaping, and managing reputations is becoming more challenging, and professional communicators must think of ways to reach people. In this latest #ReputationMatters article, I share five strategic recommendations on how businesses, investors and governments can better understand the media landscape in which they are operating in actions they can take to reach their audiences, listen, engage and communicate with them. These are issues not just for organisations in the US but also for the UK and the rest of the world. *Share, follow or connect if you'd like to know more about reshaping your communications and stakeholder engagement strategies. #reputation #trust #business #government #media #journalism #communications #strategiccommunications