UltraTend

Planning is key to trade show success. How early do you start organizing for an event?

A New Boss in Town—And She’s Redefining the Game at Javits Center! History just got made at NYC’s iconic Javits Center—Joyce Leveston is stepping in as the first-ever female CEO, and she’s bringing 30 years of powerhouse experience with her. 🔹 From Coast to Coast –  Leveston has led top convention centers across the U.S., including those in Boston, Miami, D.C., Houston, and San Diego. 🔹 Big Moves Ahead – Taking the reins on March 10, she’s set to drive bold innovations and elevate the attendee experience at one of the busiest venues in the world. At Ultratend, we know that leadership isn’t just about showing up—it’s about standing out. Whether it’s an industry leader making waves or a brand commanding attention on the show floor, it’s all about leaving a lasting impression. Is your booth as bold as your vision? Get the full scoop here: https://lnkd.in/gAYsB66Z What do you think about the new leadership at Javits Center? Share your thoughts in the comments or feel free to reach out! #Ultratend #BoothDesign #Exhibition #TradeShow #Leadership #JavitsCenter #Marketing #ExhibitStand

Non-Alcoholic Beverages Are Stealing the Spotlight at Trade Shows—Is Your Booth Keeping Up? The drinks are getting smarter, and trade shows are taking notice. 🍹 Well, non-alcoholic drinks, to be precise. The latest trend sweeping the exhibition floor? Thoughtfully crafted, alcohol-free options that cater to the "sober-curious" movement—and it's changing how brands engage with attendees. 🔹 Changing Preferences – From 2016 to 2023, the number of Americans viewing alcohol as "bad for health" rose from 26% to 39%. 🔹 Industry Leaders Adapting – Caesars Entertainment now offers alcohol-free specialties like Autumn cider and Blackcurrant ginger beer to meet attendee demand. 🔹 Why It Matters – Offering non-alcoholic options makes your booth more inclusive and leaves a lasting impression. At Ultratend, we believe every detail of your booth should tell a story—and beverage choices are no exception. Whether it’s designing a sleek, branded refreshment bar or crafting interactive spaces that align with wellness trends, we help you create experiences that stick. Is your booth ready to serve up the future? Get the full story here: https://lnkd.in/dHTA7nH4 Let’s craft a booth experience that’s bold, fresh, and impossible to ignore—comment below or reach out today! #Ultratend #Booth #Exhibition #MICEIndustry #TradeShow #ExhibitDesign #Stands #Marketing

Trade Show Costs Are Climbing – Will You Struggle or Stand Out? What if we told you that trade show costs are rising—but some brands are thriving because of it? Inflation is rewriting the rules: venues charge more, materials cost more, and attendee budgets are tighter. The kicker? Exhibitors who adapt are standing out even more. Key shifts happening right now: ✔️ Booth Costs Are Climbing – With materials and labor at an all-time high, is your design working harder for you? ✔️ Attendee Priorities Are Changing – Visitors are more selective. Will your booth be the one they remember—or the one they walk past? ✔️ ROI Matters More Than Ever – Every dollar counts. Are you investing in impact or just spending on space? That’s where UltraTend comes in. We help brands exhibit without the stress—with quick execution, standout booth designs, and a global reach to keep you ahead of the curve. Want to see exactly how inflation is shaping the trade show world? Read the full breakdown here: https://lnkd.in/g4T7eBwv Let’s talk—how are you adapting your trade show strategy this year? #Ultratend #Marketing #Exhibition #Booth #ExhibitStand #TradeShow #MICEIndustry

Engaging with potential customers in person is an art. What do you think makes the biggest impact in closing a deal?

Hackers Love Events. Are You Giving Them a Free Pass? Most brands go all out to make their events unforgettable—but do they make them unhackable? In today’s digital landscape, cyber threats are everywhere, and ignoring cybersecurity is a high-risk gamble. So, how are the pros staying ahead of potential breaches? ▶️ AI: Your Digital Bodyguard – AI-powered tools are predicting and blocking threats in real time, keeping event data locked down and secure. ▶️ Personalization Meets Protection – AI isn’t just about security—it’s enhancing the attendee experience with hyper-personalized content, smarter networking, and seamless engagement. ▶️ The Perfect Balance: Tech + Human Expertise – The best events combine cutting-edge security with a human touch, ensuring an experience that is both innovative and trustworthy. At Ultratend, we don’t just design booths—we engineer exhibition experiences that are as secure as they are visually striking. Pair our stunning designs with AI-powered cybersecurity, and you’ve got a winning combo that maximizes ROI and keeps your data safe. Want the Full Story? Dive into the details: https://lnkd.in/gRYpU_As Let’s Chat! How are you integrating AI and cybersecurity into your events? Drop a comment or reach out—we’d love to help you create a seamless, secure, and successful event. #Ultratend #Marketing #Exhibition #Booths #CustomExhibits #TradeShow #AI #Cybersecurity

Breaking Barriers & Building Exhibitions—A Leadership Story You Need to Know The UK Chapter of Women in Exhibitions has just welcomed a powerhouse leader: Caroline Gourlay, Head of B2B Exhibition Sales at ExCeL London, as its new president! Why does this matter? Because leadership shapes the future of our industry, and Caroline’s expertise in sales strategy, client relationships, and industry growth makes her the perfect fit. Here’s what to know: ✅ She’s been instrumental in growing ExCeL London’s presence as a premier exhibition venue. ✅ As President, she aims to empower women in exhibitions through networking, mentorship, and skill-building initiatives. ✅ She’s committed to driving innovation in exhibitions, making them more dynamic and inclusive than ever. At Ultratend, we know that great exhibitions aren’t just about booths—they’re about vision, leadership, and impact. Leaders like Caroline are shaping the industry, and we’re here to build the experiences that make it unforgettable. 🔗 Read more about her journey: https://lnkd.in/dMqCpR8a 💬 What do you think? How can the industry better support women in exhibitions? Let’s discuss! #Ultratend #Marketing #Exhibition #BoothDesign #TradeShow #CustomExhibits #BoothStands

 15 Ways to Turn Your Trade Show Booth into a Lead-Generating Machine If you're still relying on free pens to attract leads—it's time to level up. Trade shows aren’t just about showing up; they’re about standing out. And trust us, the brands winning the game? They’re doing things differently. Here are some insider strategies straight from our latest playbook: 💠 Know the Room, Own the Floor : Understand the trade show vibe—it’s more than just flashy booths. Position yourself where the action is and create experiences that spark real conversations. 💠 Goals Beyond Business Cards : Forget just “collecting leads.” Set specific marketing AND sales goals—like booking follow-up meetings on the spot. 💠 Booth Design That Works Harder : Is your booth doing the heavy lifting? Bold visuals and interactive elements turn passive passersby into active prospects. (Hint: This is where we shine.) 💠 Your Best Kept Secret: Social Media : Pre-event buzz. Live updates. Post-show follow-ups. If your social game isn’t on point, you’re leaving leads on the table. At Ultratend, we don’t just design booths—we design opportunities. Our high-impact, lead-focused booths ensure your brand doesn’t just show up—it stands out and converts. Curious about the rest of the 15 strategies? Dive into the full breakdown here: https://lnkd.in/gfKqx8jn What’s the smartest thing you’ve done to boost leads at a trade show? Share your insights below—we’re all ears! #Ultratend #TradeShow #BoothDesign #Exhibition #Marketing #ExhibitStand #MICEIndustry #LeadGeneration

🚨 ONE WEEK TO GO! 🚨 #ESFEurope, Energy & Sustainability Forum is almost here! We’re just one week away from gathering some of the brightest minds in the energy sector to tackle the critical challenges of decarbonising the downstream industry. From 25–28 February 2025 in Vienna, Austria, this event promises to be a game-changer. 🌍💡 A big thank you to our co-host, OMV, and all our incredible sponsors for their support in making this possible! 🙏 Your commitment to shaping the future of energy and sustainability is truly inspiring. We can’t wait to connect, learn, and collaborate with you all in Vienna. See you there! 🌟 #Sustainability #EnergyTransition #Decarbonisation

A crowded booth is a successful booth! Which strategy do you think works best to attract visitors?