Upgrade Bikes

The team at Bike Magazine has put the DMR Bikes Deathgrip at Number 1 in the 10 best MTB grips of 2025 - high and well-deserved praise. See why and all of the competition the Deathgrips saw off to make the number one spot: https://lnkd.in/eqBsAVTE

Lezyne floor pumps have always been a brilliant choice. Great performance, beautifully made, serviceable and reliable. So it's no wonder this new review for the Lezyne Alloy Floor Drive has come in at a strong 8 out of 10 at road.cc with the reviewer concluding: "If you are on the lookout for a new track pump, the Lezyne Alloy Floor Drive should definitely be on your shortlist – its quality and performance are right up there with other leading brands. Its smooth stroke and efficient inflation make it a pleasure to use, every time" Read more at: https://lnkd.in/gJBkp2Dt

A strong 8 out 10 review from road.cc for the Challenge Tires Elite XP Handmade Road Tyre concluded that they're "Supple, tough, high-quality handmade rubber that's ideal if you still run narrow rims and tyres with inner tubes." More and more riders are discovering how well Challenge tires ride! Read more at: https://lnkd.in/gMkk3RHF

NEW BRAND ALERT: We're excited to announce our exclusive distribution deal with HKT Products Ltd (@hookit-products-ltd), making it's range available to our UK dealer network with immediate effect! HKT designs and manufactures bike frame protection kits in varying sizes, along with easy-fit fork mudguards and rear mudguards suitable for all bikes. HKT’s entire bike protection range is manufactured in its own facility in Sheffield, UK. The new HKT bike protection range is now in stock and available to bike shops exclusively through Upgrade Bikes. Learn more in this BikeBiz news story: https://lnkd.in/eKemQSxt

In case you missed this great news, SeaSucker, LLC has joined the Upgrade family with Immediate effect. USA-made SeaSucker racks are the smallest and lightest racks in the world that are designed for use when needed and then easy removal and storage when they're not. Speak to your rep or call the sales office to learn more. https://lnkd.in/eD9b7XaK

Portable angle grinders have been a boon to bike thieves (sadly) but now we are seeing more and more grinder-resistant locks to fight back, including this ABUS Security Tech Germany lock reviewed by Cycling Weekly. The title of the review gives away the strong 4 star rating: "Abus Granit Super Extreme 2500 bike lock review: the most easily transportable angle grinder-resistant lock on the market" https://lnkd.in/ewX3B_Fp

NEW PRODUCTS ALERT! Core Bike 2025 is days away – visit us in our Upgrade Bikes room to see what we’re bringing to bike shops – new brands, new products, and the best service in the bike industry. See you there. Core Bike 23-25 FEBRUARY 2025 - WHITTLEBURY HALL, TOWCESTER

Triathlete Magazine sums up the ISM Seat PN 3.1 in their advice column on replacing your saddle saying "The ISM PN 3.1 is über-popular for a reason: This is the Goldilocks tri saddle. It’s not too hard or too soft. It’s not too wide or too narrow. And it’s not too cheap or too expensive. Everything is just right." Read more here: https://lnkd.in/e2nePNzM

NEW BRANDS ALERT! Core Bike 2025 is just around the corner – join us in the Upgrade Bikes room to see what we’re introducing to bike shops – new brands, new products, and the best service in the bike industry. See you there! Core Bike 23-25 FEBRUARY 2025 - WHITTLEBURY HALL, TOWCESTER 

Fantastic to see two bar tapes in our portfolio make Cycling Weekly's best handlebar tape list. No surprises to see Lizard Skins chosen as the best all-round bar tape, with the Kinesis Bikes Four Seasons Bar Tape as the "Best Budget" option, something we strongly agree with. Enjoy the full article here: https://lnkd.in/eMW8Zuqq