Upp.ai

Great webinar with IMRG yesterday!

🔎 Are you looking to stand out in the crowd this Black Friday? Look no further - we've done a round-up of the key strategies you can use to take a bold approach in the golden quarter ➡ Swipe through for details! Link in comments for the full blog #BlackFriday #CyberMonday #BlackFridayStrategies #GoogleShopping #GooglePMax #GoldenQuarter

We’ve had a great day at Retail Week’s Innovation Summit sharing the scale of opportunity that Adaptive AI offers the retail community. Our very own Stephen Warrington kicked off the panel session with Retail Economics' Richard Lim - giving a sneak peek of research on the transformative role of AI in retail media strategies. Highlights from the session: Key findings from the research 💸 £31 billion of retail spend originated from search engines - dominating any other channel, yet retailers often undervalue its influence 💸  Brands overlook an estimated £6.7 billion in annual sales by not prioritising online search 💡 There is a mismatch between consumer reliance on search in the customer journey and retailer investments in search engines The Panel identified the following areas of focus: 🎤 Concentrate on getting context from your business back into the ad platforms. Enrich the data you’re inputting, so the platforms can really understand your business 🎤 Make sure you build the culture within your business as you adopt and implement new tools - bring them on the journey with you and get internal buy-in The afternoon round-table session attracted representation from the largest retailers in the UK spanning Product, Data Architecture and Media Buying responsibilities, as we explored the path to advanced media buying for retailers. Thanks to our hosts Retail Week for a brilliantly run day, and some valuable exchanges in the sessions and break-outs. Hannah Buckley Megan Dunsby

We're gearing up for an exciting day at Retail Week's Innovation Summit on Thursday! Catch our sessions throughout the day where we'll be exploring the power of AI in paid media... 🕐 12:25 💡 Stephen Warrington and Retail Economics's Richard Lim will be discussing how to unleash the power of AI in paid media 🕐 2pm 🛍 Tim Wakeham and Stephen Warrington are hosting an interactive roundtable on "Harnessing the power of paid media: How to transform your eCommerce advertising with AI innovation" #AIinRetail #AIinPaidMedia #AIInnovation #eCommerceAdvertising #RetailWeekInnovationSummit

🛍 Take a bold approach to Black Friday to maximise results Next up in our Black Friday series, we're looking at key strategies you can use to stand out in a crowded market including... 💰Pricing with purpose - enhance your competitive pricing with dynamic price benchmarking to stay relevant to consumers 🤝 Leverage Google as a strategic partner - Google is more than just an advertising platform. If you feed in the right data you can increase your product visibility and incremental sales 🖼 Look at the bigger picture - Black Friday is no longer a single-day event. Cyber Monday follows quickly, and both become part of a broader shopping season. So ride the wave (and catch it early) and create a narrative for your brand to carry you through each phase. Get the details and more in our latest blog! https://lnkd.in/e_TPhWu3 #BlackFriday #CyberMonday #BlackFridayStrategies #GoogleShopping #GooglePMax

🚀 In today’s digital retail landscape, automation is more than a convenience—it’s essential. With customer journeys spanning multiple channels and product portfolios growing, manual campaign management is simply unsustainable. While tools like Google’s Performance Max simplify some processes, Adaptive AI takes it further by enhancing control, insight, and efficiency. Our AI-driven solution goes beyond automation to optimize each SKU in real-time, adapting to changing conditions and boosting results. Discover how retailers like B&Q and Charles Tyrwhitt are reaping the rewards. Read the full blog to see how Adaptive AI can transform your retail strategy: https://hubs.la/Q02W1x0h0

Event season continues with our CPO & Co-Founder Drew Smith on stage today at the Savant Events in a rainy Manchester. Key takeaways: ✅ Retailers have access to huge amount of product data to drive growth through paid media. ✅ Its not humanly-possible to analyse and report on this amount of data without the use of an Adaptive AI solution. (Remember, its not the same as Gen AI)! ✅ Adaptive-AI solutions are not going to take our jobs. But we do need to embrace the AI solutions to drive efficiencies through automation and optimisation of paid media campaigns. ✅ Finally, a solution like ours on top of Google PMax (using reinforcement learning) will increase product visibility across all your inventory, drive cost efficiencies and growth, along with giving you instantly actionable insights through advanced reporting. We've had some great conversations at our booth (right outside the conference hall). Come and say hello! We'd love to hear how you are tackling the challenges of paid media performance, and see if we can help. #RetailInnovation #PaidMedia #AIPoweredMarketing #GooglePMax #AIinRetail #DigitalMarketing #RetailChallenges #BusinessGrowth #Savantecom

Preparing for Black Friday? We've got you covered. Over the next few weeks we'll be covering everything retailers need to know during the golden quarter. Kicking things off with a look at the broader macroeconomic environment and how it shapes consumer confidence, ultimately influencing spending patterns during this critical time. Link in comments to read the blog in full and subscribe for more #BlackFriday #GoldenQuarter #CampaignOptimisation

We are delighted to partner with The Retail Hive at their upcoming Technology Leaders Meeting! On Tuesday 15th October, we’ll be coming together with senior leaders from The Retails Hive’s Technology community to discuss the Application of AI in a ‘closed-doors, open-minds’ format, unlocking the potential to accelerate your tech transformation journey, and continuously evolve to meet customer needs. With retailers joining from companies including Marks & Spencer, Belstaff, Currys, River Island, Sky, The Body Shop and many more, it’s shaping up to be one to remember! If you're heading to Tech Leaders make sure to speak to our team! Drew Smith Pagel COLIN

Another week, another event! Today, we’re at ChannelX, having insightful conversations with retail leaders. Our very own Ollie Brothwood (Head of Customer Success) delivered an impactful keynote on Making Paid Media Pay. It’s clear that the challenges retailers face with Google PMax continue to resonate across the board. The top three pain points we’re hearing from our customers are: 1️⃣ Performance 2️⃣ Transparency 3️⃣ Control With #BlackFriday fast approaching and the headwind from #Primeday still fresh, retailers using Google Shopping need an Adaptive-AI solution now more than ever to keep their paid media teams robust, and ahead of the competition. Why? Because it's simply not humanly possible to analyse SKU-level data in real-time and optimise campaigns for maximum efficiency. That’s where Upp.ai comes in. Speak with our team to learn how we’re solving these challenges, with clients seeing results as early as two weeks after starting with us. We’re also giving away a pair of Apple Headphones—so if you're feeling lucky, come by, have a chat, and drop your name in the mix to win! #RetailLeadership #GooglePMax #AIinPaidMedia #DigitalMarketing #ChannelX #BlackFriday #PeakPerformance