Vanson Bourne

Huge thanks to Printweek for the write-up on our new consumer survey report ‘Communication Calibration’. We’re very proud of this piece of work which captures the attitudes and expectations of 2000 UK consumers relating to customer and citizen communications. As PrintWeek’s headline states, the report’s findings show a high demand for organisations to offer communication choice and convenience via a considered blend of digital and ‘traditional’ channels. The report covers a lot of ground, including latest consumer attitudes to AI and thoughts on the importance of sustainability in decision-making. The good news is that the full report is available free of charge from our website. Download today and please feel free to share the insights and data in your own discussions and presentations. https://hubs.ly/Q02Zwq-50

Today I attended Dell Forum in London with Lisa Costello. Not only did we get to meet Steve Young, Dell UK's MD, we got to see him, and many other brilliant speakers present data from the Dell Innovation Catalyst survey that we conducted for Dell Technologies earlier this year. We love seeing our data being used at such innovative events. Hearing John Roese talk about how he is driving Dell's own AI strategy forward was also really inspiring. We were also treated to an interesting and humourous fireside chat featuring David Mitchell, followed by a disco hosted by Jo Whiley. And to top it off, I was lucky enough to be one of only 5 attendees lucky enough to win a portable Dell monitor to take home! What a fabulous day, thank you very much to all at Dell.

We're just TWO weeks away - have you registered yet? Uncover the latest research from Vanson Bourne on #AI adoption in IT! Chief Product Officer Michael Nappi discusses the data in our upcoming #webinar on December 4. 🔎 Register here: https://lnkd.in/e5njXgiD

New research shows that nearly all organizations adopting #AI for IT operations see significant benefits. But fragmented systems and implementation barriers are still a challenge. What are those challenges and how can your organization navigate them? Join our webinar with Vanson Bourne on December 4 to discover insights on AI’s impact. Click below to register. https://lnkd.in/e5njXgiD

Hot off the press! The Sixth Annual State of Digital Accessibility Report is here. Developed in partnership with the IAAP - International Association of Accessibility Professionals and G3ict - The Global Initiative for Inclusive ICTs, our latest report provides the most comprehensive insight yet into how organizations across industries, sectors, and markets are approaching digital accessibility. And for the first time, we’ve expanded our research into Europe! Learn what our survey of over 1,400 professionals revealed about topics including: • Digital accessibility adoption across the U.S. and Europe • The role that key markers of accessibility maturity, such as governance, training, and executive support, play in programs’ success • When in the digital experience creation life cycle organizations are incorporating digital accessibility • How organizations are approaching AI and automation Access the report now: https://hubs.la/Q02Y3tzV0 #WebAccessibility #A11y #SODAR Motion graphic description: A grid of nine purple tiles displaying various data charts rotates clockwise. The camera zooms in on the center tile, and the words “The Sixth Annual State of Digital Accessibility Report” appear below the Level Access logo. Underneath these words, the text “In collaboration with” appears, followed by the logos for the IAAP, G3ict, and Vanson Bourne. A purple button fades into view between the text and logos as white text reading “Available now” appears in the middle of the title, below “The Sixth Annual State of Digital Accessibility Report.” The button highlights from right to left.

𝗡𝗲𝘄 𝗗𝗲𝘁𝗲𝗰𝗼𝗻 𝗦𝘁𝘂𝗱𝘆 𝗼𝘂𝘁 𝗻𝗼𝘄! 𝗔𝗿𝗲 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗼𝘃𝗲𝗿𝘄𝗵𝗲𝗹𝗺𝗲𝗱 𝘄𝗵𝗲𝗻 𝗮𝘀𝗸𝗲𝗱 𝘁𝗼 𝗮𝘀𝘀𝗲𝘀𝘀 𝘁𝗵𝗲 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗼𝗳 𝗻𝗲𝘄 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝗶𝗲𝘀? Most companies struggle with the adoption of innovative technologies. Almost two-thirds (64 percent) experience difficulties in effectively evaluating the potential of new technologies. This figure rises even higher — to 72 percent — in the manufacturing and production sector. A total of 57 percent of companies say that they have refrained from introducing a new technology at least once owing to the associated challenges. These are the key findings of the “Innovation & Technology Adoption” study conducted by management consultancy Detecon in collaboration with the market research firm Vanson Bourne “The responses reveal that practical knowledge about the costs and impact of a technology plays a decisive role; equally pressing is the question of how — and even whether — it can be integrated into other or legacy technologies. At the same time, companies need to establish a culture that favors rapid prototyping so that new technologies can be tested at an early stage and subsequently rolled out quickly,” explains Christian Maasem, hyperconnectivity expert at Detecon and one of the authors of the study. “Everyone involved must grasp that the path to innovative strategies always involves testing and experimentation with the aim of developing solid business cases parallel to the analysis of overall profitability. Even the best theories and decision-making principles are no substitute for practical testing to determine whether an innovative technology really works and can be easily integrated and scaled.” ➡️Download the study here: https://lnkd.in/egrmPxfT ➡️Read here the full media release: https://lnkd.in/efUhVSB8

📆 Day in the life of an event manager... ✅️ Collect the pull-up banners and badges from the printers ✅️ Drive to the venue, set up the room and check catering arrangements ✅️ Audio visual equipment working? ✅️ Signage in reception correct and the concierge informed ✅️ Check final attendee list and RSVP "apologies" ✅️ Drive home to get suited and booted ✅️ Meet the speakers at the venue, brief them in and introduce them to one another ✅️ Greet the guests, badge them up and make sure they are comfortable with a coffee ✅️ Start proceedings ✅️ Time keep the presentations without interrupting the dialogue ✅️ Final check that catering is ready to receive us?? ✅️ Close the business session and move to dining room ✅️ Ensure that everyone has the dishes they pre-ordered ✅️ Ask guests to complete the online event feedback (before we serve dessert 😉) ✅️ Thank everyone for spending their personal time with us and wish them a safe trip home ✅️ Clear up and pack car ✅️ Drive home and fall into bed! My sincere thanks to the awesome speakers who made this a "truly rewarding and insightful event." (Not my words - but unanimous attendee feedback). 🙏 #udacitylondon Victoria Papalian Mark Farbrace Lauren Budd Charlie Mitchell-Heggs Philipp Krank Udacity Accenture Vanson Bourne

We’ve recently completed a really cool research project for a colocation data centre provider, Asanti, on the challenges large organisations face in the public cloud. For all the promise of the cloud, we found things were not always rosy - as this accompanying infographic shows. All that provides a pretty compelling case for a hybrid approach - exactly where Asanti can help. This has given Asanti a strong story to tell customers, lots of great media angles (and coverage), data and insights for presentations, and a great lead gen asset. In just two months, we designed the research survey, conducted it (with Vanson Bourne), and presented our findings and analysis in a whitepaper, which we also designed. Read the full paper here: https://lnkd.in/e4ZFSxjX

Happy Halloween! To celebrate, we're helping you BOO-st your service delivery. The future of IT is here. Check out our latest report with Vanson Bourne to learn more. https://lnkd.in/d5Bsa_-M #halloween #DEX #ITresearch #ITSM #ITSD #servicedesk