Vegan Trademark

🚨 The results are in!! 🚨 Vegans and Vegetarians would pay more for products that have vegan certification like the Vegan Trademark. When asked if they would pay more for the product with a visible vegan certification compared to the one without, a huge 75.6% of those that identified as #vegan, #plantbased and #vegetarian said they would be likely or highly likely to pay more. This rises to 77% when its gen z shoppers and 80% for millennials. It just goes to show how important vegan certification can be to make sure your product stands out to consumers. The Vegan Trademark is the most trusted and recognised vegan certification in the UK. It was established in 1990 by The Vegan Society, and has been helping make vegan products more accessible ever since. Registration with the trademark gives brands the confidence to shout about their vegan credentials. Look out for the #VeganTrademark on over 65,000 certified vegan products across the world, including cosmetics, clothing, food, drink, household items, and many more! Find out more about our certification and start your application today: https://lnkd.in/egvzc_y Source: According to Attest surveys completed online for The Vegan Society of 1000 UK and 1000 US primarily non-meat eating adults in November 2023 / 1000 Australian adults in November 2023.

We often mention how we are on a mission at the Vegan Trademark to make veganism more accessible to everyone. But what does that mean? What does the Vegan Trademark do to help make veganism more accessible to people around the world? ✅ Clear and Trusted Assurance To put it simply the Vegan Trademark removes a barrier of purchase. When shoppers see the Vegan Trademark, they know the product meets our robust vegan standards. There's no need to spend time decoding ingredient labels or struggling to read the small print. The Vegan Trademark clearly displayed on the packaging says it all! ✅ Supporting Conscious Choices For those shoppers that are just starting out on their vegan journey or simply looking for ways to make more conscious choices, shopping vegan may feel overwhelming. Many people want to make the vegan choice but aren't sure what that choice is! The Vegan Trademark certification empowers those shoppers to make ethical, sustainable decisions confidently no matter what their lifestyle is. ✅ Boosting Brands By spotlighting vegan products and sharing research and insights on the industry, the Vegan Trademark supports businesses to continue in their innovation to create more great quality options and make sure potential customers know about it! The more easy to access vegan options there are available, the more times the vegan choice will be made! One lucky brand will get the opportunity to win all of that for free in this year’s Vegan Trademark Christmas Competition! We have an amazing opportunity to win a free 12-month Vegan Trademark registration for 1-5 products - this includes going through the checking process with our team of experts, use of the Vegan Trademark logo on your products, packaging and promotions and exclusive offers and support from our marketing team & partners. To enter, simply complete this short form: https://lnkd.in/eqnrS7ta #VeganTrademark #PlantBased

Christmas Competition time! The chance for one brand to win FREE Vegan Trademark Certification and all the perks that come with it! ✅ Verified vegan certification process with our experts. ✅ Access to the well-known Vegan Trademark logo for packaging, products, and promos. ✅ Marketing support and exclusive partner offers. Join last year's winner, Shone, and take your brand to new heights! Only a few days left to enter! Apply today at https://lnkd.in/eqnrS7ta and show the world what your vegan brand has to offer.

🌟 Meet Shonagh Murray, founder of Shone, the statement knitwear brand turning heads with bold designs made from vegan bio-nylon. 🌿 Last year Shone won the #VeganTrademark Christmas giveaway, earning 12 months of free Vegan Trademark certification for her designs—and what a year it’s been! From London Fashion Week to creating a bespoke gown for RuPaul's Drag Race, being certified opened up new opportunities by helping Shonagh connect with customers and like-minded businesses. This year, you could win 12 months of free Vegan Trademark certification for your vegan products! 🎄 🎥 Watch Shonagh’s video to hear her journey and enter the Christmas giveaway here: https://lnkd.in/eqnrS7ta #VeganBusiness #FreeVeganCertification #ChristmasGiveaway

It's that time of year again… the Vegan Trademark Christmas competition! The chance for one lucky brand to win a FREE Vegan Trademark Certification. Click here to enter: https://lnkd.in/eqnrS7ta Last year's winner, Shone, has gone from strength to strength since winning the certification for their sustainable, vegan bio-nylon knitwear and we are so excited to see who will be next! Do you have a #vegan product? Want to see what the #VeganTrademark can do for your brand? We have an amazing opportunity for one brand to win a free 12-month Vegan Trademark registration for 1-5 products - this includes going through the checking process with our team of experts, use of the Vegan Trademark logo on your products, packaging and promotions, and exclusive offers and support from our marketing team & partners. The winner will be chosen at random. We will let the winner know via email by 31st January 2025. Your product must be ready to start the certification process immediately, which can take 30-60 days to complete. Once it is completed it can be used on your product, packaging and marketing. For full terms and conditions please visit: https://lnkd.in/erW5A-UG

As November draws to a close, we say goodbye to another World Vegan Month, but we’ve only just begun celebrating the 80th anniversary of The Vegan Society. There are some exciting things coming soon so keep an eye out on the Vegan Trademark page to see what's coming next! In the meantime read our latest newsletter to find out the latest vegan industry insights. #VeganNews #WorldVeganMonth #VeganTrademark

🎄 Demand for plant-based options at events has grown by an incredible 280% in the UK over the past five years, paving the way for a vegan Christmas boom! Recent data from Togather, an event booking platform, shows how the plant-based choices in the food sector have gained significant popularity, with younger generations like Gen Z leading the charge. In addition, Tesco’s Christmas Report predicts 25% of UK households will cater to plant-based preferences this festive season, highlighting a significant shift in consumer behaviour. With festive vegan recipes trending and more event organisers offering vegan menus, this growth shows no signs of slowing. Read more here: https://lnkd.in/eTkjc5Cx #VeganTrademark #VeganChristmas #VeganCertification

📈 Consumer demand for plant-based foods is surging. According to a recent Mintec by Expana report, consumer demand for plant-based foods is bouncing back after a slower year, with 18-37% year-over-year growth in purchases. And according to GFI’s latest analysis, plant-based food sales reached €5.4 billion in Germany, France, Italy, the Netherlands, Spain, and the UK in 2023, up 5.5% from 2022. The rising demand for plant-based proteins is driving shifts in the vegan industry, with pea and soy protein prices climbing due to supply challenges and rising production costs. While North American prices remain stable thanks to stock reliance, European markets face significant production cuts, and US prices are impacted by anti-dumping tariffs on Chinese imports. As consumer demand grows alongside inflation and supply constraints, the market is ripe for innovation in alternative protein development, supply chain resilience, and cost-effective production strategies. Find out more from our friends at Vegconomist here: https://lnkd.in/e3Wkwc2W Signs of trust and transparency through vegan certification can help products stand out to consumers in this competitive and evolving space. Get in touch with us at TMSales@vegansociety.com to learn more about the Vegan Trademark certification. #VeganTrademark #VeganCertification #VeganNews

Where can you go to spot international vegan innovation and catch up with the brands leading the way in the vegan movement? Plant Based World Expo 🌱 of course! We had a great time there last week, thank you to everyone who stopped by to connect and learn more about the #VeganTrademark! From sharing the benefits of vegan certification and handing out Vegan Trademark certified goodies to spotting and discussing industry trends with brands from all over the world; we’re proud to have been part of this event alongside so many others working towards the same goal of making veganism more accessible to all. We hosted a panel discussion in the Learning Garden, where our Sales and Marketing Manager, Karen Spinner, joined experts Dr Jack Waverley (University of Manchester) and Joe Hill 🍕 (One planet pizza) shared fresh insights on “Vegan vs. Plant-based” and took a look at how brands can communicate meaningfully with both vegan and non-vegan consumers. It was a fantastic session that got people thinking about effective messaging in the industry! We left the expo feeling excited to carry on these conversations with brands and consumers. 🙌 We are already looking forward to seeing you at the next one! Interested in getting your vegan product certified with the Vegan Trademark? Get in touch with us at TMSales@vegansociety.com. #VeganCertification #PlantBasedWorldExpo #Vegan

🤝 Together with dm, experienced midwives Anja and Marie from the HALLOHEBAMME brand have developed a line of care products that support pregnant women and (expectant) parents in the period before and after birth. In September, a collection of 13 Vegan Trademark certified products was launched and is now available at the popular German retail chain dm-drogerie markt 🛒 “One of our main goals at dm-drogerie markt is to meet the demands of our customers as well as our own, while being transparent and open. A certification by The Vegan Society means that the vegan products of our dm brands, including our new cooperation brand HALLOHEBAMME, can be recognised as such. With its experience and reputation, the Vegan Trademark stands for trust. A certification by the organisation is an important testimony for our dm brands to emphasise the quality and credibility of our products.” Find out more about the range here: https://lnkd.in/emT_G6Ge 📧 Speak to us about getting your vegan product certified at TMSales@vegansociety.com. #Testimonial #VeganCertified #VeganTrademark