Vegan Trademark

🌱 Vegan or Plant-Based? For consumers, clarity is everything. In a market filled with buzzwords, clear labelling can make a big difference. The terms “vegan” and “plant-based” are often used interchangeably, but they carry very different meanings. Did you know? 🌱 74% of shoppers prefer products to be labelled “Vegan” over “Plant-Based” (Big Vegan Survey 2024). *(1) 🌱 Google searches for “Vegan” have been almost 14 times higher than searches for “Plant-Based” over the last 5 years. *(2) 🌱 On social media, #Vegan outperforms #PlantBased, with more followers and searches on Instagram and TikTok. So why does this matter? Using the term “Vegan” gives your product the clarity consumers need. It reassures shoppers that no animals were used at any stage of production, not only as part of the ingredients, but as part of testing as well. On the other hand, definitions for “Plant-Based” vary, and some products labelled “Plant-Based” can contain animal-derived ingredients, causing confusion and breaking trust. 🔗 Learn more about why your brand should #SayVegan - read the blog post here: https://lnkd.in/d9a_ZSWv #VeganTrademark #VeganCertification *(1) https://lnkd.in/dazK9k3D *(2) https://lnkd.in/dWVhe5VU

We’re proud to be supporting IFE - International Food & Drink Event London, an event taking place at ExCeL London on 17-19 March that brings together industry leaders, innovators, and decision-makers for a packed and diverse programme of thought-provoking content. Across three days, the Future Food stage, located at the centre of the event, will host a series of talks, panels, and presentations from industry thought leaders. 🌱 Our own Karen Spinner will be taking part on the key session ‘State of the Vegan-nation', which will address the rapid growth of the vegan and plant-based market, examining how brands, retailers, and consumers are adapting to this shift. Commenting on her participation, Karen says: “IFE is a fantastic opportunity for brands, buyers and retailers to discover the latest innovation and trends in the vegan and plant-based sector. As the market continues to evolve and reach new consumers, I'm delighted to have the opportunity to take part in what promises to be a lively and informative panel discussion. “As the world's leading vegan certification standard, the Vegan Trademark has unique insight into how the market is developing – and how brands need to position their products to resonate with an ever-growing audience.” We’re looking forward to saying hi to everyone in March! 🕵️ There will be a very interesting new mystery addition to the team that will be attending events with us from now on. 🌻 Any guesses? 👀 #VeganTrademark #Events #VeganEvent

🍫Who doesn’t love exciting new chocolate launches? Earlier this year Galaxy launched the new Dairy Free Hazelnut Praline bar, expanding the brand’s vegan range! 🌱 Made with a smooth hazelnut paste and hazelnut praline filling, this rich, #VeganTrademark certified and gluten-free chocolate is available to UK consumers in Sainsbury’s and Tesco 🛒! https://lnkd.in/ebzGzN4n “At Mars Chocolate, Drinks & Treats (MCD&T) we are dedicated to creating delicious products that cater to the diverse needs of our consumers. When developing our Galaxy Dairy Free range, partnering with the Vegan Trademark was a natural decision”, said a spokesperson from Mars Chocolate, Drinks & Treats. “The Vegan Trademark is globally recognised and trusted, giving consumers confidence that our Galaxy Dairy Free range meets strict vegan standards. This trust is invaluable in helping us connect with our audience and demonstrate transparency in the rapidly expanding plant-based market. “Certifications from respected organisations like The Vegan Society are essential for reflecting our values and building customer trust. “Registering with The Vegan Trademark has been a vital step in affirming our commitment to quality and inclusivity, enabling us to offer indulgent treats that everyone can enjoy.“ 📖 Read more: do you have a vegan product and want to know more about #VeganCertification? Take a look at our latest blog all about labelling: https://lnkd.in/d9a_ZSWv 📩 Get in touch - Have a vegan product and want to discover how the #VeganTrademark can amplify your vegan credentials? Fill in this form and get in touch today: https://lnkd.in/eVDffa8C #vegan #vegannews #vegancertification #veganchocolate

We are proud to support the Food & Drink Expo, which is returning to the NEC, Birmingham this year from 7th to 9th of April. 🌱 Find us at the Plant-Based Zone, an area dedicated to featuring vegan products like meat alternatives, snacks, drinks, and ingredients, all highlighted for plant-based businesses. This is your opportunity to connect with industry leaders, discover top plant-based products and meet exciting vegan brands such as Glebe Farm Foods and Suma Wholefoods. Register now to get your free badge and secure your spot: #FDE2025 #FoodAndDrinkExpo #VeganTrademark #Event

Brands are taking part in our #SayVegan campaign on social media, sharing stories about their vegan products and values! We started this campaign at the beginning of the year to encourage brands to proudly use the term vegan on their vegan products, packaging, socials and more. And it has been a success! It’s not too late to join them and shout about your vegan products! #SayVegan with pride and let your consumers find you! 📖 Read more - Do you have a vegan product and want to know more about #VeganCertification? Read our blog about labelling: https://lnkd.in/d9a_ZSWv 📩 Get in touch - Have a vegan product and want to discover how the #VeganTrademark can amplify your vegan credentials? Fill in this form and get in touch today: https://lnkd.in/eVDffa8C

Smurfit Westrock Markham Vale has renewed its Vegan Trademark certification, reaffirming its commitment to providing fully vegan packaging solutions. As the first packaging company in the world to achieve this certification, they continue to set the standard for transparency and sustainability in the industry. But what does it really mean for packaging to be vegan? And why does third-party certification matter? We spoke To Grace Stenson at Smurfit WestRock to learn more: 🔍 What would not be vegan about cardboard packaging? "Many people may assume that all corrugated packaging is recyclable and vegan; however, we did not want to rely on assumptions. Instead, we took the proactive step of implementing rigorous checks to verify that our packaging meets vegan standards. As a result, we became the first packaging company in the world to achieve this certification. We take great pride in having established these thorough checks, which not only reinforce our commitment to sustainability but also provide our customers with the confidence to promote their packaging as vegan, alongside their products." 💬 We’re encouraging businesses to proudly #SayVegan when talking about their products, do you think there’s any stigma or misunderstanding with the word ‘vegan’? "While the vegan movement has gained significant momentum in recent years, there still exists a degree of stigma surrounding vegan products and certifications. This can stem from misconceptions or a lack of understanding about what vegan standards truly represent. However, we recognise the importance of challenging these perceptions and providing clarity to our customers." 🌍 How does your strong #sustainability commitment translate into action? "Smurfit WestRock’s 'circular by nature' approach means that we control every stage of the process—from managing our own forests and growing our own trees to operating our own recycling plants. This comprehensive system allows us to seamlessly close the loop, ensuring that materials are continuously recycled and returned to our paper mills to start the process anew." A huge congratulations to Smurfit WestRock Markham Vale on this achievement! 🎉 #SayVegan #VeganTrademark #SmurfitWestRock #SustainablePackaging #VeganPackaging #CircularEconomy #EthicalBusiness

The Vegan Industry Insights newsletter is back for 2025! Settle in and catch up on the latest from the experts at The Vegan Society's Vegan Trademark. #VeganTrademark #VeganIndustryInsights #VeganNews

The #VeganTrademark team had a great time earlier this week at Sustainable Foods at the Business Design Centre in London. We loved connecting with professionals from the food industry, talking about the latest trends, engaging in many inspiring conversations on vegan food and sustainable practices and discussing the value of trusted third-party vegan labelling. We hope you enjoyed the vegan chocolate that Caroboo were so kind to send samples of for us to share with everyone! 📧 Interested in learning more about Vegan Trademark certification? Reach out to our sales team at TMSales@vegansociety.com to discover how certification can benefit your brand! #Event #Vegan #Sustainability #VeganCertification

🌱 Are ‘vegan’ and ‘plant-based’ the same? What’s the difference between ‘cruelty-free’ and ‘vegan’ labels? 🐇 These terms are often used by brands, and it’s essential that businesses understand the differences in their meaning, as well as in consumer perception. What do the more commonly used terms in the market mean? Read the full article for a full understanding: https://lnkd.in/ey857FG7 🏷️ #Vegan The term ‘vegan’ is a clear descriptor that a product has been made without the use of animals at any stage of production. For businesses looking to stand out, clear labelling isn’t just good practice—it’s a strategic advantage. 🏷️ #PlantBased It’s a term often used interchangeably with ‘vegan’, however, there isn’t a clear definition of what it means, and its ambiguous nature creates confusion for shoppers looking for vegan products. E.g. The British Standards Institution (BSI) defines plant-based foods as those primarily made from plants but allows up to 5% animal-derived ingredients such as milk or eggs. 🏷️ #CrueltyFree Originally and mostly used for cosmetics, but increasingly being used by other industries. Meaning that the product has not been tested on animals, it still doesn’t necessarily mean that it exclude animal products from the ingredients list. As consumers demand clarity and confidence when they shop, misleading labels and ambiguous claims won’t cut it. Find out more about why vegan labelling is a business essential in 2025 here: https://lnkd.in/ey857FG7 Does your brand have a vegan product? Get #VeganTrademark certified today by getting in touch with us through our web form: https://lnkd.in/d-kjT-d #SayVegan #VeganCertification

🌱 Join the #SayVegan campaign! 🌱 As part of our #SayVegan campaign, we’re calling on brands to proudly use the term ‘vegan’ in their messaging and product labelling. Let's reclaim the power and clarity of the word! “At SpaVed, our journey as a Vegan Trademark holder has been integral to our brand's identity and success. Embracing the term 'vegan' reflects our deep commitment to ethical, cruelty-free and environmentally conscious skincare. "Displaying the Vegan Trademark has significantly enhanced our marketing efforts. It assures consumers of our adherence to vegan principles, fostering trust and loyalty among those seeking ethical skincare options. This transparency has allowed us to connect deeply with a community that values sustainability and compassion. "We believe that aligning with our customers' values is key to building a loyal community and inspiring others to proudly #SayVegan.” – Kamini Kapoor, Founder of SpaVed - Natural Skin and Hair Care. 🔍 Why 'Vegan' Matters: - The term ‘vegan’ has a clear and widely recognised definition. - The #VeganTrademark certification helps you shout about your vegan credentials and highlights your commitment to vegan shoppers. - Consumer perception: when asked "How do you prefer your food to be labelled?”, 74% of participants of Vegan Food and Living's Big Vegan Survey 2024 said they prefer the term vegan. Did You Know? 80.7% of vegans, in the UK and US, are likely or highly likely to pay more for visible vegan certification*. Join us in this movement. Share your stories, tag us and use #SayVegan to show your support for our campaign. Together, let’s proudly reclaim the word ‘vegan’! #VeganCertification #ReclaimVegan *Source: Attest surveys completed online for The Vegan Society of 1,000 UK and 1,000 US primarily non-meat eating adults in November 2023.