Vizzly

Very proud to finally announce this: Vizzly is now part of Gain Theory, a global marketing effectiveness and foresight consultancy. The Vizzly journey has been one of the most rewarding (and occasionally painful) experiences of my life so far. - Accepted into Y Combinator and moved to SF. - Developed something used by thousands of people. - Built a profitable B2B SaaS business. - Met and worked with some incredible modern software brands. - Defied suggestions that we couldn’t make money in this space. I’m incredibly proud of the Vizzly team, who achieved so much considering the size of the company. I believe most couldn’t do what we did with a team of 20, when we had just 4. Vizzly’s new home is an organisational group that will resource and transform the product in ways that would have been very difficult otherwise. In time, I’ll write and share more on the journey, if for nothing else but to help me process the experience with catharsis. The Vizzly journey is far from over, but this is a huge step forward for all involved. ✌️ P.S. One of my favourite moments remains seeing a Vizzly billboard in Times Square (photo creds to Brex).

Attending SaaStock in Dublin next week. SaaS founders 👋 Feel free to DM, and let's grab a coffee.

Building SaaS that interacts with your customers' users is hard. If you operate in a user-facing context, the bar is simply higher. You need to meet those expectations - and do so in a repeatable way that generalises well enough to deliver scalable software to market. A factor we are consistently judged on is our chart library - its flexibility and its ability to handle industry-specific nuances. Even though we've invested heaps of time into our (proprietary) chart library - there's no way one can deal with every nuance under the sun. For this reason, we've launched Custom Views. One use case might be incorporating a complex geospatial visualisation from tools like Mapbox or MapTiler, for example. The purpose here is to enable companies using Vizzly to build without compromise. We'll do our best to provide all the components out-of-the-box, but when we can't, you will still have the developer tools you need to craft the ideal analytics experience. Will drop the docs in the comments 👇

Nearly 250 Vizzly dashboards *per day* were created this month. Fun fact: that's ~78% more than the daily birth rate in Scotland 🏴󠁧󠁢󠁳󠁣󠁴󠁿

Have your own APIs but don't want to build in-house using a chart library for in-app analytics? We hear you. Check this out:

Will be attending Big Data LDN tomorrow. Feel free to DM if you want to meet up / chat over a coffee ☕️

One major feature available in our latest release is Dashboard Variables ✨. Variables allow you to pass dynamic data to your dashboard. One interesting use case for this is "what-if" scenario planning for end-users. All round, making for a far more engaging analytics experience. Technical docs in the comments below 👇

Context is king, and sometimes a basic line chart isn't enough. Supplemented with headline KPIs, trend lines, and conditional formatting, you can bake insights into your charts and dashboards that convey real stories. Trend lines and forecasts available in the next release ✨

Anyone else wondering why? 😅

Wondering how traditional BI differs from embedded analytics for user-facing apps? 🤔 📘👇