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LinkedIn has ended its dedicated Live Audio Events. They will now integrate into the LinkedIn Live platform. This major shift aims to unify live events under a single umbrella while accommodating audio-only formats through third-party tools. Starting December, users can't create native Audio Events directly on LinkedIn. Existing scheduled events will proceed, but new ones must use LinkedIn Live. The deadline for these changes is fast approaching. To host an audio-only event via LinkedIn Live, users need third-party streaming tools to include a static image instead of video. Attendees can still engage through real-time comments, maintaining an interactive dialogue during events. Automatic event recording on LinkedIn Live allows hosts to share recordings, extending engagement beyond the live event. Marketers using LinkedIn for networking and audience engagement must reassess their strategy. While audio-only options remain, the need for a static image shifts the format slightly. Consider enhancing content with visual elements that align with your branding. This shift offers opportunities to experiment with combining video, audio, and interactive content for richer audience engagement. LinkedIn's move aligns with a broader trend across social media platforms, emphasising visual and multimedia content. Although native Audio Events are ending, new possibilities are available. Combining video and audio makes events more engaging. With automatic recordings, your events can reach a wider audience beyond live attendees, extending your content's impact. This shift encourages creators to leverage LinkedIn Live for hybrid events, like panel discussions or webinars, to captivate and retain audiences. What are your thoughts? Will you miss it being separate? #LinkedInLive #AudioEvents #MarketingStrategy

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How to improve your brand with employee advocacy 🚀 We recently sat down with Simone Bonnett, an employee advocacy expert, to provide actionable insights for creating a winning strategy. Highlights from our interview: ✅ Define advocacy as a way to amplify your brand by taking your team along for the journey. ✅ Overcome social media fears with robust training and collaborative workshops. ✅ Leverage intuitive tools like Vulse to simplify your employee advocacy efforts. Simone predicts that personal branding and authenticity will drive the future of advocacy, making it a key component of any organic social media strategy. 👉 Ready to improve your advocacy output? Read the full blog (below) and discover how to engage your team, measure success, and build a culture of collaboration. What are you doing to empower employees?

Why Employee Generated Content (EGC) will dominate 2025 🚀 As we look ahead to 2025, one trend that’s set to revolutionise marketing strategies is Employee Generated Content (EGC), and at Vulse, we believe it’s going to be a game-changer for brands across the globe. Here’s why EGC will take centre stage in the year ahead: 1. Authenticity is Key – Consumers are increasingly demanding transparency and authenticity from brands. Employee Generated Content provides a genuine, human touch that resonates far more than corporate messaging. When employees share their personal experiences and insights, it builds trust and creates a deeper connection with audiences. 2. Expanding Reach & Influence – Employees naturally have personal networks that extend well beyond the company’s traditional audience. Through EGC, brands can tap into these networks, amplifying their message and reaching new, diverse groups. This not only increases brand visibility but also enhances engagement levels with content that feels more relatable. 3. Cost-Effective & Agile – EGC is an incredibly cost-effective content strategy. Instead of relying on expensive agencies or high-production campaigns, brands can empower their employees to create content that aligns with the company’s ethos. This approach allows for quicker turnaround times and more flexible, ongoing content creation, all without breaking the bank. 4. Improving Employee Advocacy – Encouraging employees to create and share content fosters a strong sense of ownership and pride in the company’s success. It strengthens internal culture and boosts employee morale, while also amplifying the company’s voice. A well-executed EGC strategy turns employees into authentic brand advocates, which can significantly improve brand perception and loyalty. As we move towards 2025, the role of Employee Generated Content in driving brand awareness, engagement, and trust will only grow. At Vulse, we’re excited about the potential of this powerful tool and are already integrating it into our strategy to build stronger, more genuine connections with our audience. Are you ready to embrace the future of content marketing? ✨️

Is your 2025 LinkedIn strategy planned and ready? LinkedIn in 2025 is all about personalisation, authenticity, and leveraging data-driven insights to build meaningful relationships. Here’s what you need to prioritise: ✅ Human-centered engagement: Automated outreach is out. Real, thoughtful conversations that reflect genuine interest are the key to standing out. ✅ Tailored content strategies: Curated, insightful posts that speak directly to your niche audience will build trust and authority faster than ever. ✅ Smarter targeting: Utilise advanced analytics and tools to identify not just leads, but the right leads. ✅ Video-first approaches: Short, impactful videos dominate attention spans. Incorporate storytelling to make your message memorable. ✅ Evolving profile optimisation: AI tools are reshaping searches, make sure your profile is keyword-rich, authentic, and showcases your expertise. In 2025, consistency and adaptability will set you apart. The more intentional you are with your LinkedIn presence, the stronger your results will be. How are you planning to grow your LinkedIn influence in 2025? #LinkedIn2025 #SocialSelling #Personalization

LinkedIn launches a new hub for creators 😍 The new initiative is designed to help you improve your presence through the LinkedIn Content Fundamentals certification. It covers essential skills such as finding your niche, creating scroll-stopping videos, and increasing your impact with LinkedIn News. The best part? You can earn this certification in under 60 minutes, making it perfect for busy professionals looking to enhance their LinkedIn strategy quickly and efficiently. With a 5.0 rating, the course is highly recommended for beginners who want to make a strong impression on LinkedIn. Will you be joining? #LinkedIn #ContentCreation #ProfessionalDevelopment

How AiR is transforming LinkedIn tech recruitment. An exclusive interview with Joe Entwisle , founder of AiR. AI is changing how companies connect with top talent. AiR, an AI-powered recruitment company, is at the forefront of this transformation. With over 12 years of experience in tech recruitment across England, Spain, and South Africa, AiR leverages AI, LinkedIn, and Vulse to enhance brand visibility and streamline hiring for fintech, e-commerce, and emerging industries. We sat down with AiR's founder, to learn all about how they're using Vulse to provide efficient and inclusive recruitment solutions by improving outcomes for both companies and candidates. Before using Vulse, AiR faced challenges with consistency and tracking on LinkedIn. Vulse’s features, such as the scheduling tool and analytics, have been game-changers, enabling the team to post confidently and consistently, aligning with AiR’s brand voice. Analytics have provided insights that help optimize their presence, building a strong, unified brand on LinkedIn. With the help of Vulse, AiR has created a strong, consistent presence on LinkedIn, amplifying its brand and supporting its AI-driven approach to recruitment. Check out the full interview. #LinkedIn

📢 LinkedIn’s is removing Celebration Posts Well some of them... LinkedIn has recently made a change to its “Celebrate an Occasion” posts to simplify the experience for users. They’ll be keeping popular templates like New Position, Work Anniversary, and Project Launch, so you can still share those key career milestones. As part of this update, LinkedIn is retiring some less-used templates, including Appreciation, Welcome, and Skill Assessment Badge. If you’ve previously shared posts using these templates, LinkedIn will be removing those older posts within the next month. To save copies, users can download them through LinkedIn’s Help Center. This change means you can still celebrate achievements and team additions with custom posts, images, and videos. Stay tuned for more updates as LinkedIn continues to refine the platform! 🎉

Success on LinkedIn is a game some people play better than others. But play it well and you can really help spread the message of your business widely and consistently. The problem is, not every member of a team is a natural brand advocate with a knack for creating effective LinkedIn content. Vulse thinks it can help. Vulse helps individual team members create better LinkedIn content and helps businesses see who their best brand advocates are. I’m usually wary of a startup that leans too heavily on a platform it doesn’t control… and yet Vulse is currently entirely built on top of LinkedIn. So why did I decide to share it with you? I’m really impressed with how they’ve executed on their product and I’m interested to see how they develop. They’ve certainly come on impressively in the 13 months since I first tried the software. So read on for my chat with Annika Sanderson and Rob Illidge about what their startup has built and how they plan to grow it... 👉 https://lnkd.in/etfjHwtJ 👈