Vypr

Nearly all UK consumers (𝟵𝟬%) are familiar with the term 𝗨𝗹𝘁𝗿𝗮-𝗣𝗿𝗼𝗰𝗲𝘀𝘀𝗲𝗱 𝗙𝗼𝗼𝗱𝘀 (UPFs) - and over a third are "actively avoiding" them. But what does this mean for the future of these products? Are they all the same, or is there room for smarter choices? With convenience often a driving factor, how can brands cut through the noise to clarify their impact on health? Could better labelling and consumer education create new opportunities for innovation? Get the latest consumer insights, voices and intelligence in our "𝘜𝘗𝘍𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘍𝘰𝘰𝘥 & 𝘋𝘳𝘪𝘯𝘬 𝘐𝘯𝘥𝘶𝘴𝘵𝘳𝘺 2025" report 👉 https://lnkd.in/eSDMrhSS

How Lesaffre Uses Vypr to Perfect Sourdough Innovation 🍞 When it comes to crafting the perfect sourdough, understanding consumer preferences is key. That’s why Jorge Semiao at Lesaffre UK & Ireland (part of Lesaffre) partnered with Vypr to gain insights into what drives sourdough lovers—from flavour and health benefits to purchasing habits. Key findings from the research: ✔ 1 in 3 consumers have increased their sourdough consumption 📈 ✔ Gut health is a leading driver for purchase decisions 🥖 ✔ Flavour remains king—it’s the #1 reason people choose sourdough 👑

𝗢𝗡𝗘 𝗗𝗔𝗬 𝗧𝗢 𝗚𝗢 - 𝗛𝗼𝘄 𝗙𝗿𝗼𝘇𝗲𝗻 𝗙𝗼𝗼𝗱 𝗙𝗶𝘁𝘀 𝗠𝗼𝗱𝗲𝗿𝗻 𝗟𝗶𝗳𝗲𝘀𝘁𝘆𝗹𝗲𝘀 🎬 Frozen food is on the rise, but do shoppers still question its nutrition, quality, or processing? Join our free webinar in collaboration with British Frozen Food Federation on 25th February at 11 AM GMT to uncover the latest insights, including: ✅ How frozen food meets demand for convenience, affordability & sustainability ✅ Myth-busting: Fresh vs. Frozen – what do consumers really think? ✅ How retailers like Iceland are driving the frozen-first revolution Hear from industry experts at British Frozen Food Federation, Iceland Foods, Westbridge Foods Limited, Vypr & more. Sign up now https://lnkd.in/eJUphhjm

We know that purchasing decisions are deep-rooted in behavioural science... so why 𝘦𝘹𝘢𝘤𝘵𝘭𝘺 do loyalty and membership work so well? We're proud to have partnered with Retail Economics to produce our latest "Know Your Shopper" report that dives into these memberships - finding out what really makes consumers tick 👌 Download now https://lnkd.in/eSrRR3R4

𝗛𝗼𝘄 𝗙𝗿𝗼𝘇𝗲𝗻 𝗙𝗼𝗼𝗱 𝗙𝗶𝘁𝘀 𝗠𝗼𝗱𝗲𝗿𝗻 𝗟𝗶𝗳𝗲𝘀𝘁𝘆𝗹𝗲𝘀 🎬 Join Vypr and the British Frozen Food Federation on 𝗧𝘂𝗲𝘀𝗱𝗮𝘆, 𝟮𝟱𝘁𝗵 𝗙𝗲𝗯𝗿𝘂𝗮𝗿𝘆 𝗮𝘁 𝟭𝟭 𝗔𝗠 GMT for an exclusive webinar where we’ll explore the latest trends shaping the frozen food industry, including: ✅ How frozen food meets demand for convenience, affordability & sustainability ✅ Myth-busting: Fresh vs. Frozen – what do consumers really think? ✅ How retailers like Iceland are driving the frozen-first revolution Hear from our expert panellists: Rupert Ashby, CEO of British Frozen Food Federation Gareth Thomas, Category Director at Iceland Foods Christa Bloom-Burrows, Brand Director at Westbridge Foods Limited Debbie Davies, Category Expert at Contigo Management And, Ben Davies, Founder of Vypr Save your spot here https://lnkd.in/eJUphhjm

"𝘝𝘺𝘱𝘳 𝘢𝘭𝘭𝘰𝘸𝘴 𝘶𝘴 𝘵𝘰 𝘷𝘢𝘭𝘪𝘥𝘢𝘵𝘦 𝘪𝘥𝘦𝘢𝘴 𝘢𝘯𝘥 𝘤𝘰𝘯𝘤𝘦𝘱𝘵𝘴, 𝘨𝘪𝘷𝘪𝘯𝘨 𝘵𝘩𝘦𝘮 𝘵𝘩𝘦 𝘣𝘦𝘴𝘵 𝘤𝘩𝘢𝘯𝘤𝘦 𝘰𝘧 𝘴𝘶𝘤𝘤𝘦𝘴𝘴 𝘢𝘯𝘥 𝘳𝘦𝘥𝘶𝘤𝘪𝘯𝘨 𝘵𝘩𝘦 𝘳𝘪𝘴𝘬 𝘰𝘧 𝘭𝘢𝘶𝘯𝘤𝘩𝘪𝘯𝘨 𝘢 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘵𝘩𝘢𝘵 𝘸𝘰𝘯’𝘵 𝘳𝘦𝘴𝘰𝘯𝘢𝘵𝘦. 𝘛𝘩𝘦 𝘢𝘥𝘥𝘪𝘵𝘪𝘰𝘯 𝘰𝘧 𝘵𝘩𝘦 𝘝𝘺𝘱𝘳 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮 𝘩𝘢𝘴 𝘳𝘦𝘢𝘭𝘭𝘺 𝘣𝘰𝘰𝘴𝘵𝘦𝘥 𝘰𝘶𝘳 𝘤𝘳𝘦𝘥𝘪𝘣𝘪𝘭𝘪𝘵𝘺 𝘸𝘪𝘵𝘩 𝘳𝘦𝘵𝘢𝘪𝘭𝘦𝘳𝘴 𝘣𝘦𝘤𝘢𝘶𝘴𝘦 𝘪𝘵 𝘦𝘯𝘢𝘣𝘭𝘦𝘴 𝘶𝘴 𝘵𝘰 𝘴𝘩𝘰𝘸 𝘵𝘩𝘢𝘵 𝘵𝘩𝘪𝘴 𝘩𝘢𝘴 𝘣𝘦𝘦𝘯 𝘷𝘢𝘭𝘪𝘥𝘢𝘵𝘦𝘥 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦𝘪𝘳 𝘤𝘰𝘯𝘴𝘶𝘮𝘦𝘳𝘴.” - Nick Maratos, Category Controller English Provender Company creates award-winning dressings, condiments, and marinades for leading UK food manufacturers and retailers. With over 700 products, they specialise in bespoke product creation and tailored packaging solutions. To ensure their private label products met evolving consumer needs, they needed a faster, more reliable way to gather insights - but traditional feedback methods were slow and costly, limiting their ability to innovate efficiently. By using Vypr’s product intelligence platform, they gained rapid, targeted consumer feedback, helping them refine products and secure successful launches with retailers like Aldi and Sainsburys. These faster insights, reduced costs, and stronger product-market fit have made Vypr an essential part of their development process 🙌 Check out the full case study here https://lnkd.in/ePeBhxdv

Absolute pleasure to open the show this morning and share some of the key insights from Vypr ‘s most recent edition of the Consumer Horizons report which for Q1 was featured on frozen. Thank you Rupert Ashby and team for having me.

Frozen food is on the rise, but do shoppers still question its nutrition, quality, or processing? Join our free webinar in collaboration with British Frozen Food Federation on 25th February at 11 AM GMT to uncover the latest insights, including: ✅ How frozen food meets demand for convenience, affordability & sustainability ✅ Myth-busting: Fresh vs. Frozen – what do consumers really think? ✅ How retailers like Iceland are driving the frozen-first revolution   Hear from industry experts at British Frozen Food Federation, Iceland Foods, Westbridge Foods Limited, Vypr & more.

Adding a little bit of 𝘴𝘱𝘪𝘤𝘦 to product intelligence 👌 We love to see it!

New Retail Report 📣 𝗞𝗻𝗼𝘄𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗦𝗵𝗼𝗽𝗽𝗲𝗿 and 𝗠𝗲𝗺𝗯𝗲𝗿𝘀𝗵𝗶𝗽 𝗟𝗼𝘆𝗮𝗹𝘁𝘆 with Retail Economics Loyalty is no longer just about points and discounts; it’s about creating meaningful connections with consumers through personalised and transparent membership models. As shoppers increasingly prioritise value and convenience, loyalty schemes have become a vital tool for fostering deeper engagement. With 𝟵𝟳% of UK consumers enrolled in 𝗮𝘁 𝗹𝗲𝗮𝘀𝘁 𝗼𝗻𝗲 𝗹𝗼𝘆𝗮𝗹𝘁𝘆 𝗽𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗲, the opportunity for retailers to strengthen trust and drive retention is immense. In collaboration with Retail Economics and Richard Lim, our "𝘒𝘯𝘰𝘸 𝘠𝘰𝘶𝘳 𝘚𝘩𝘰𝘱𝘱𝘦𝘳" report dives into how membership pricing models are reshaping shopping behaviours and highlights the psychological triggers that influence loyalty, from perceived exclusivity to social proof. Ready to get ahead in retail? Download now 👉 https://lnkd.in/eUPa74G7