Wallace Health | B Corp Certified

As a B Corp we have made a commitment to the planet so we’re supporting Green Friday rather than Black Friday. Green Friday is all about mindful consumption, supporting eco-friendly brands and making choices that protect our environment. Here’s how everyone can support Green Friday: Ø Shop local and support small businesses Ø Choose second-hand, upcycled or sustainable products Ø Repair and reuse what you already have Ø Give the gift of experiences over things #GreenFriday #Sustainability #BCorp

There’s currently a huge appetite for video content, with YouTube receiving 1108bn+ views on health videos in 2023. This once expensive format is now the most common and expected from audiences - whether it’s film or animation, promotional or educational. Unleash the power of video with Wallace Health. #VideoContent #HealthComms #HealthVideo

Keeping your website and its content optimised for SEO and conversions is a constant task, as is checking your performance, content quality, competitor activity and industry trends. An audit will help you identify any gaps and weaknesses and figure out what to focus on in 2025.   Organic search accounts for 38% of traffic for biotech, pharma and medical websites – how does your traffic compare? #HealthContent #ContentAudit #OrganicSearch

Conversion rate optimisation (CRO) – auditing, testing and refining your conversion strategy – is an effective way to make a big difference to your bottom line. A/B tests, reviewing menu navigation and analysing user journeys all play a part in understanding how to successfully guide your users to that crucial conversion. Find out how we can help you fine tune your conversion strategy https://lnkd.in/eTvGrZdD #ConversionRates  #MedComms

We are #PIFTICK accredited content creators signifying our commitment to providing high-quality medical information that is evidence-based, accessible and actionable.   The PIF TICK is a quality mark to show healthcare professionals, patients and the public that health information has been through a robust creation and expert review process and can be trusted. It's recognised by the NHS, YouTube and the Academy of Medical Royal Colleges. Watch our PIF TICK video about packing tips for a safe journey if you’re going on holiday and have a food allergy as an example of a health video which educates, empowers and resonates with the audience.   Get in touch if you’re interested in PIF TICK for any of your content #HealthContent #PIFTICK #HealthVideo 

Health literacy isn’t just a buzzword. It’s a set of guiding principles and a working approach to producing health content that ultimately boil down to one thing: prioritising patient needs. For brands that do it well, patient-first content gives back, nurturing the entire journey from acquisition to long-term loyalty. But despite the clear advantages, health literacy isn’t always given the weight it deserves. Are you fulfilling your potential for patient engagement? We’re offering a free health literacy audit to a limited number of like-minded healthcare brands. This October only. Find out more.  https://lnkd.in/e-YNanap #HealthLiteracy #HealthContent #PatientEngagement

Newness of content is one of Google’s major ranking factors, so refreshing content will improve your metrics. Updating content if there’s new information, it’s no longer relevant, or it’s simply not performing as well as it used to, can give an instant boost to SEO and user experience. Find out how we can help you boost your health content performance https://lnkd.in/eTvGrZdD #HealthContent #NewContent #GoogleRankings

We're halfway through health literacy month already! To make this month count, some of our team just completed the Health and Digital Literacy Workshop with the Patient Information Forum (PIF) – we're looking forward to building on the insights from this excellent training. As part of the push for patient-first content, we're offering a limited number of free health literacy audits for websites until the end of October. Reach out for more details! 📩   #HealthLiteracyMonth #healthcomms

Marketers who test their campaigns see a 60% higher return on investment. By running tester social media campaigns, we can help you to identify what works for your channels and audiences. This input will enable you to make data-driven decisions to optimise results and achieve your desired impact. Read our blog about the 8 essential healthcare marketing strategies to drive results https://lnkd.in/eTvGrZdD #testercampaigns #socialmediastrategy #marketingstrategies

⭐ This week, we’re delighted to celebrate Grace Parkinson and a fantastic first 6 months with us at Wallace Health. From day 1, Grace has shown excellent creativity and proactivity, with a kind, calm and solution-focused approach. 😊 🙌 We’re thrilled to have Grace on the team and excited for more great things ahead!