Wavemaker UK

🍕 💭 Pizza & Positive Provocation   Yesterday, we gathered at One Southwark Bridge to kick the year off together and reflect on the unrivalled work that our teams delivered in 2024. And what better way to share slices of brilliance than with slices of pizza?   Our fabulous speakers shared their positive provocations for clients such as Danone, DHSC, Nationwide, Paramount and Transport for London, and highlighted how proud their teams have felt creating award-winning campaigns. It's safe to say we all came away feeling inspired and energised for a fantastic year ahead.    Watch this space... 👀

It’s lucky number 7 for Wavemaker 🎉 Happy birthday to us! We’re incredibly proud to celebrate another year of growth, together with our incredible teams across the world and our unbeatable clients. At Wavemaker, we believe there’s always a better way to grow, and fuelled by our powerful innovations and the dedication of 7,560 people across 88 markets, we’re committed to helping brands win and grow - together. Here’s to many more years of celebrations to come as part of the GroupM and WPP family 🧡 Animation by Sadia Aktar 🙌 #positiveprovocation #growfearless #Wavemaker

Start as you mean to go on, they say... 👀 Super excited to be kicking our year off with six shortlists at the Adwanted UK Media Research Awards!    🤞 Best Media Research Tracking or Syndicated Project - Wavemaker UK & Keep Britain Tidy - Cleaning up Britain’s streets using a duck and a butt box 🤞 Best Use of 1st Party or 3rd Party Data - Wavemaker UK & William Hill - Revolutionising the betting market with revealing insight and an innovative geo-targeted campaign  🤞 Pulse of the Nation - Wavemaker UK - Being the voice of Londoners at a time of turmoil  🤞 Best Custom Media Research Project - Trade Body - Profit Ability 2 🤞 The Adrian Edwards Award for Best Use of Datasets - Profit Ability 2 🤞 Rising Star - Alex Westfield - Wavemaker UK   Huge congratulations to all involved. We'll have our fingers crossed for the ceremony in March!    Check out the full shortlist here 👉 https://lnkd.in/e76vPqAS

🎉 Congratulations, Josh! We’re thrilled to see Josh Krichefski, GroupM's CEO for EMEA, featured in the IPA's 2025 New Year Honours! Alongside six other adland figures, Josh has been recognised for his outstanding service and pivotal role in driving the industry forward. Please join us in congratulating Josh on this remarkable achievement. Read more about the IPA's 2025 New Year Honours 👇 https://lnkd.in/gipj6p36

💡 Neurodivergence: an overlooked opportunity   Did you know 20% of the UK population identifies as neurodiverse? Despite this, brands and advertisers are still missing out on a huge opportunity to engage meaningfully with neurodiverse communities.   In this provocative piece for The Media Leader UK, our Planning Partner, Cameron Davies, explores how embracing neurodivergence can unlock new and interesting opportunities to improve advertising relevance and, in return, effectiveness.   Cameron challenges the industry to shift from simply adapting and accommodating neurodivergent needs to strategically harnessing the unique strengths of neurodivergent consumers when designing advertising campaigns.   Wondering how to do it? Check out the actionable steps in the piece below 👇   https://lnkd.in/eJbtfEAA

🐠🪸 Bringing tropical fish to the London Underground    Yeah, really. We're helping commuters escape the cold and pretend they're on a tropical holiday with P&O Cruises' first-ever programmatic, immersive 3D DOOH campaign!   Featuring fish that swim out of the screen, the ad amplifies the 'Holiday like never before' creative platform and gives a glimpse into what a P&O Cruises holiday could look like 🚢   Powered by geo-location targeting and a digital first strategy, the audience reach for this activation will be extended further through smart media activations. Dynamic DOOH ads using real-time API feeds will showcase the current locations of P&O Cruises ships, alongside updates on the weather, to inspire a holiday of dreams.    Well done to the teams at Wavemaker UK, P&O Cruises, GroupM and DOOH.com for bringing this campaign to life. You can read more here 👇 https://lnkd.in/eVw-78Ws   BRB, booking a holiday... 🌴 🌤️

Happy New Year from all of us at Wavemaker! 🟠 As we step into 2025, we’re excited for the opportunities ahead and grateful for the connections we’ve built. Here’s to a year of Positive Provocation, growth, collaboration, and meaningful success. Wishing you a fantastic year ahead 🧡 #wavemaker #growfearless #2025

✨❄️ Wishing all our incredible people and clients a holiday season filled with joy, warmth, and togetherness! 🎁💫 Thank you for embracing Positive Provocation and being part of the Wavemaker journey. Here's to a bright and successful year ahead! 🌟🎉 #HappyHolidays #PositiveProvocation #Wavemaker

Cheers to the festive season ❄️ Wishing you all a Happy Holiday from Wavemaker across the world 🧡 Wavemaker South Africa Wavemaker Asia-Pacific Wavemaker US Wavemaker UK Wavemaker LATAM Wavemaker Australia & New Zealand Wavemaker France Special mentions: Toby Jenner, Alex Altman, Alastair Bannerman, Alycia Mason, Alexia Pilavachi, Tonia Eid, Kelly Parker, Katie Lee, Grant LeQuesne, Sacha Bury, Samuel Maxfield, Maria Evrenos, Ruth Stubbs

Dominic Charles returns to the Thinkbox studio for a new episode of Charts on Film, exploring the saturation points of different advertising channels. Drawing on insights from Profit Ability 2: The New Business Case for Advertising, this episode highlights Linear TV as having the highest saturation point, meaning that advertisers can invest more heavily in Linear TV compared to other media while still achieving profitable returns. Watch the full episode below and download the deck on the Thinkbox website: https://lnkd.in/ej93ZMGP