Nueva

WHY GOOD BRANDING IS ESSENTIAL FOR MARKETING!🤓 We speak to business daily, and a pain point we constantly hear is “I know my business inside and out. I just don’t know how to market it.” If you struggle on marketing, it may be down to weak, or a lack of branding. Your branding isn’t just visuals, it’s also the anchor to your businesses why. 🌀 Branding is the ‘Why’ 💻 Marketing is the ‘How’ Branding defines why your business exists and what it stands for, whilst marketing focuses on how you communicate your message and connect with your audience. 🌀 Branding is the ‘Long Term’ 💻 Marketing is the ‘Short Term’ Branding is like that classic novel you revisit over the years, whilst marketing is like a trending novel you’re excited to read right now. 🌀 Branding builds ‘Loyalty’ 💻 Marketing drives ‘Action’ Your brand’s consistent image fosters long term trust and loyalty, whereas marketing tactics are designed to prompt immediate response. Think: follows, purchases or sign-ups. 🌀 Branding creates ‘Value’  💻 Marketing extracts ‘Value’ Branding shapes the perception of your business and builds its reputation. Marketing then leverages that reputation to drive sales and business growth. 🌀 Branding is the ‘Being’  💻 Marketing is the ‘Doing’ Branding represents your business’s core identity and personality, the essence of what makes you unique. Marketing encompasses the strategies and activities you use to promote and sell your products or services. #BrandingVSMarketng #BrandingAndMarketing #WhatIsBranding #WhatIsMarketing #QuickGuide

You see how we craft brands, not just logos? Very demure, very mindful, very creative ⚡️ Take a look at just some of our all time favourite branding projects - yes, the glow up you need is more than just a logo! So what *exactly* is branding? Branding can be broken down into a few main components. Let’s think of it like an iceberg. 🌈 Visual Identity (The tip of the iceberg): This includes all design elements (think logo, imagery, colours, and typography) that work together to shape how your overall brand looks and feels. 🗣 Brand Voice (What’s hidden): Think strategy, content and copywriting! Vision, values, message, personality, strategy are hidden here. This shapes your brands voice ensuring messaging in print and digital marketing is consistent. The purpose of branding is to create a unique identity that makes your business memorable, trusted and consistent, just like the above. Branding helps build customer loyalty, stand out from competitors, and influence buying decisions for long-term success. Plus, you look pretty cool whilst doing it 😎 Let us know which of these are your favourite! 👇

5 YEARS OF NUEVA ⚡️ doesn't time fly? and what a VIBRANT few years it has been!🌈 it wouldn't be right to celebrate today, without thanking the people who made this all happen over the years - our wonderful clients. whether you're a past or present client, just know we appreciate you trusting in us a lot. we understand putting your business in someone else's hands is scary! we say this every year, but despite the hardship, its been our fave year in business yet. we met so many wonderful people, have experienced so many cool opportunities & grew a hell of a lot in confidence. thank YOU for believing in us, for all of the wonderful feedback over the years & the many laughs. nueva would simply not be here without YOU! we are excited to see what the next 5 years brings and hope you stay so we can take you along the way 💙

rebrand & refresh for Aoife's Bubbles Germ Cell Cancer Charity 🦋 a bright refresh for a small charity making such huge changes. who said branding couldn't be funky? not us! 🌈 watching the branding we envisioned come to life really is the best feeling - especially seeing it in action at the London Landmarks Half Marathon 🏃♀️ swipe to see the meaning behind the few Aoife's Bubbles icon. what do you think? let us know in the comments below.

we had a great time attending the Women in Business Event on the 9th, at Home Grown Club in Marble Arch. it is so great to see such a talented group of women, and a special shoutout to April and Anna on their great spotlight talks. excited to see what opportunities arise from this lunch event 💙

Recently, we had the pleasure of redesigning and updating the Aoife's Bubbles Global Impact Report, ready to send off to important funding schemes. Eilish (the founder) and her team work so incredibly hard raising awareness and money for children with germ cell cancer in and around the uk, and we're glad we can play at part lending a helping hand 🤝🏼 Our founder, Brooke, is taking on a 30 day April fitness challenge for the charity, please support her by donating today: https://buff.ly/4cZFA3X all donations small and large are greatly appreciated and go towards the research of finding cures in childhood cancer.

playing catch up... last monday we were lucky enough to attend the second ever Ladies, Let's Business event at The Cork Dork. there is nothing more empowering than being in a room FULL of incredible female business owners. the energy and support could compare to no other networking event. we're feeling super inspired! as a (fairly) young business, it can be sometimes difficult to navigate, relate and discuss business-related topics, so finding the support from Ladies, Let's Business is truly incredible. big thanks to Kate Livermore for the night and to Millie Short Photography for the pics 📸