54 is a sports and entertainment agency operating across five regions and nine offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Abu Dhabi, United Arab Emirates), APAC (Singapore, Vietnam & Adelaide, Australia) and USA (West Palm Beach, Florida). It works with rights holders, governing bodies, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: 1. Strategic Advisory (Consultancy and Data & Insights), 2. Asset Optimisation (Operations and Commercial), 3. Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom.
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Five and counting! 54 was named Business of the Year for our fifth consecutive year in Madeira last night! Thank you to World Golf Awards for their recognition and our partners, friends and team for their support during another year of pushing the edge in golf (and across sport)! #PushingTheEdge #WeAre54
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54’s rapidly expanding global footprint has extended to the Pacific coastline of the United States with our appointment by The Institute Golf Club - one of the country's most exclusive golf venues. The California venue owned by the Fry family has entrusted us with responsibility for establishing world-leading standards in agronomy, operational efficiency and membership experience, leveraging 54’s heritage of working on behalf of some of the world’s pre-eminent golf clubs. 54's work will support the Club’s goal of becoming recognised as one of the most illustrious and prestigious clubs in the US Read the full story here - https://lnkd.in/e2THNhNw #PushingTheEdge
54’s rapidly expanding global footprint has extended to the Pacific coastline of the United States with our appointment by The Institute Golf Club - one of the country's most exclusive golf venues. The California venue owned by the Fry family has entrusted us with responsibility for establishing world-leading standards in agronomy, operational efficiency and membership experience, leveraging 54’s heritage of working on behalf of some of the world’s pre-eminent golf clubs. 54's work will support the Club’s goal of becoming recognised as one of the most illustrious and prestigious clubs in the US Read the full story here - https://lnkd.in/e2THNhNw #PushingTheEdge
Five and counting! 54 was named Business of the Year for our fifth consecutive year in Madeira last night! Thank you to World Golf Awards for their recognition and our partners, friends and team for their support during another year of pushing the edge in golf (and across sport)! #PushingTheEdge #WeAre54
The launch of The Link Hong Kong Open, an 8th stop on this year’s International Series schedule, marks a significant milestone in the region’s major event strategy, aligning with the government’s proactive measures to enhance Hong Kong’s status as an international events capital. Our involvement—from developing marketing strategies to executing on-site production, public relations, and social media—reflects our commitment to supporting initiatives that bolster Hong Kong’s global standing. Best wishes to the 54, International Series, Asian Tour and Hong Kong Golf Club teams as they collaborate with world-class players like Justin Rose and Tom Kim, contributing to the city’s vibrant mega event economy. #TheInternationalSeries #GolfEvents #HongKongOpen #Team54 #ThisISEverything #TimeToRise Asian Tour | The International Series | Hong Kong Golf Club | MOB
“Bringing together such a compelling set of activations that showcased the remarkable skills and craftsmanship of this local community was a thrill to see come to fruition.” Almamoun Alshingiti, 54 KSA CEO Uniting authentic cultural heritage with the energy of competition creates something truly special. Recently, our Events division was grateful to work with Red Sea Global to bring to life the Red Sea Classic - a remarkable event showcasing the region’s rich traditions and craftsmanship, alongside its vibrant sporting future. Discover more about this unique occasion and what it signals for the future of sport on the Red Sea: https://lnkd.in/epCnf3GZ 🌊🇸🇦 #RedSeaClassic #SaudiHeritage #54Global #Vision2030
“Last year I said this is the best tournament I’ve ever played. I think this year it’s done it again. How it’s been the last couple of years has been just insane.” Australian golfing superstar, Cameron Smith It is hugely rewarding for 54 to see LIV Golf Adelaide nominated for 2024 Best Sports Event of the Year at The Sports Business Awards for LIV Golf Adelaide. It was a barnstormer: USD $78.5 million in total economic impact and glowing praise from fans and players alike 42% interstate/international visitors (from 30 different countries) 22% increase in attendance from 2023 93% of fans rated 7+ out of 10 94% of fans highly likely to recommend the event to family and friends 91% of fans likely to attend another LIV Golf event Congrats to all stakeholders, including our Events division, for their hard work in bringing this one to life in the true spirit of ‘Golf, but Louder’. #WeAre54 #PushingTheEdge #LIVGolf
“Sport has been a critical part of Rwanda's tourism drive to date and our investment strategy exemplifies our belief in its ability to drive significant returns and contribute to the growth of our economy, particularly in tourism.” Josue Dushimimana, CEO of Rwanda Ultimate Golf Course 🌍🏌️♂️ 54 will lead a landmark project to elevate Rwanda’s sports economy, partnering with Rwanda Ultimate Golf Course Ltd to provide strategic advisory services for the Kigali Golf Resort & Villas, designed by Gary Player. The project is part of Rwanda's broader sports tourism strategy, and follows high-profile partnerships with Arsenal, Bayern Munich, and PSG under the Visit Rwanda campaign. Learn more at: https://lnkd.in/ejrbd_UB. #SportsTourism #VisitRwanda #GolfAfrica #WeAre54 #PushingTheEdge
Congratulations to LIV Golf on this remarkable partnership with the UN Refugee Agency! 🌍 The Sport for Protection program has the power to transform lives, promoting social inclusion, wellbeing, and meaningful change for refugees and displaced people worldwide. Supporting this vital cause through the power of sport highlights its incredible ability to unite and uplift communities. We’re excited to see this initiative grow and inspire a brighter future for those who need it most. #LIVGolf #SportForProtection #UNHCR #TogetherForChange
We are delighted to announce a ground-breaking partnership with The United Nations Refugee Agency (UNHCR GCC مفوضية اللاجئين في دول الخليج). The first ever golf partnership of its kind will deliver an innovative Sport-for-Protection program around the world, for refugees and internally displaced people and their host communities. There are over 122 million people who have had to flee their homes due to conflict and persecution. Sport for Protection is seen as a vital resource to improve psycho-social wellbeing, social inclusion, and individual wellbeing. By partnering with UNHCR, we are going outside golf’s traditional boundaries to support up to 1million of the world’s forcibly displaced people. This is the first time the UN Refugee Agency have partnered with a golf league, and we couldn’t be more humbly excited to begin this journey together. For more information, click here: https://lnkd.in/gmEJayfm #LIVGolf
Build your future at 54! We’re on the hunt for a visionary Head of Advisory to be based in Saudi Arabia. If you’re ready to shape the future of sport and lead bold strategies for game-changing projects, this is your moment. Join us in pushing the edge of the industry by leading transformative initiatives that redefine impact for our clients and partners across the globe. 🗓️ Applications close Friday, 25 October. Ready to make your mark? Apply now: recruitment@weare54.com | https://lnkd.in/eFbGQvZV Visit our Careers page: https://lnkd.in/eYAdMzRZ #SportsBusiness #Careers #WeAre54 #PushingTheEdge