Project X

How to Navigate and Tackle Audience Fatigue If you’re noticing lower results in your campaigns after working with talent for a long period of time, it could be a sign of audience fatigue. Here’s how you can keep your Influencer Marketing strategy fresh without overwhelming the creator’s audience. 🔄 Space Out Content – If a creator is posting about your brand too often, their audience may start to tune out. Spread out posts strategically to keep engagement high and avoid ad fatigue. 🎯 Prioritise Quality Over Quantity – A few well-executed, high-impact posts will always outperform a flood of repetitive content. Focus on storytelling, creativity, and genuine audience value. ⚡️ Mix Up Content Formats – Switch between reels, carousels and stories to keep things dynamic. A fresh approach can reignite interest and engagement. 🗣️ Listen to the Audience – Monitor comments, engagement drops, and sentiment shifts. If you notice declining interest, it’s time to reassess your strategy. 🤝 Diversify Your Creator Pool – Instead of overloading one influencer’s audience, work with multiple creators across different communities to reach new, engaged viewers. 🎨 Encourage Authenticity & Personalisation – Overly scripted content can feel repetitive. Allow creators to share your brand in their own voice to keep their audience engaged and avoid content fatigue. 📊 Analyse & Adjust – Use performance data to identify patterns. If engagement dips after a certain frequency, adjust your posting strategy to keep content fresh and relevant. Audience attention is a precious resource—protect it by being intentional with your content strategy. How do you prevent audience fatigue in your campaigns? #InfluencerMarketing #ContentStrategy #AudienceEngagement #MarketingTips #BrandGrowth

How to Build Long-Term Relationships with Creators Influencer marketing isn’t just about one-off posts – it’s about building long-term relationships with creators to see stronger engagement, better ROI, and more authentic connections with their audience. 🤝 Treat Creators as Partners – Give them creative freedom and build a relationship based on trust. The best content comes from genuine enthusiasm, not strict brand guidelines. 💡 Invest in Their Growth – Support creators beyond campaigns. Share their content, invite them to events, and provide tools that help your long-term relationship thrive. 📈 Think Beyond a Single Campaign – Build multi-phase collaborations, ambassador programs, or exclusive creator communities. The longer the relationship, the more natural and effective the content. The best influencer partnerships aren’t transactional – they’re built on trust and shared goals. How do you cultivate long-term relationships with creators? #InfluencerMarketing #CreatorEconomy #BrandPartnerships #MarketingStrategy 

From Posting to ROI: Measuring Influencer Success Likes and views might look great on reports, but they don’t always translate into business impact. To truly gauge influencer ROI, brands need to assess the below: 📊 Engagement Quality over Quantity – It’s not about how many people interact; it’s about who interacts. Prioritise meaningful engagement like comments, shares, and saves – these signal real interest and intent. 💰 Conversions & Revenue Impact – UTM links and discount codes help connect influencer efforts to actual revenue. If an influencer drives traffic but no conversions, it might be time to reassess fit. 📈 Brand Lift & Sentiment – Beyond sales, how are influencers shaping your brand perception? Monitor brand mentions and follower growth to understand their long-term impact. 🎯 Audience Alignment & Retention – A big reach means nothing if it’s not the right audience. Are influencers bringing in engaged, loyal customers, or just temporary followers who don’t care for the products they’re promoting? 🔄 Content Longevity & Repurposing – Great influencer content doesn’t have to be a one-and-done deal. Repurpose high-performing posts for paid ads to extend its value. Influencer marketing is a long-term strategy. The key is to measure what actually moves the mark. How do you track success in your influencer campaigns? #InfluencerMarketing #ROI #MarketingStrategy #BrandGrowth #ContentMarketing

From Posting to ROI: Measuring Influencer Success Likes and views might look great on reports, but they don’t always translate into business impact. To truly gauge influencer ROI, brands need to assess the below: 📊 Engagement Quality over Quantity – It’s not about how many people interact; it’s about who interacts. Prioritise meaningful engagement like comments, shares, and saves – these signal real interest and intent. 💰 Conversions & Revenue Impact – UTM links and discount codes help connect influencer efforts to actual revenue. If an influencer drives traffic but no conversions, it might be time to reassess fit. 📈 Brand Lift & Sentiment – Beyond sales, how are influencers shaping your brand perception? Monitor brand mentions and follower growth to understand their long-term impact. 🎯 Audience Alignment & Retention – A big reach means nothing if it’s not the right audience. Are influencers bringing in engaged, loyal customers, or just temporary followers who don’t care for the products they’re promoting? 🔄 Content Longevity & Repurposing – Great influencer content doesn’t have to be a one-and-done deal. Repurpose high-performing posts for paid ads to extend its value. Influencer marketing is a long-term strategy. The key is to measure what actually moves the mark. How do you track success in your influencer campaigns? #InfluencerMarketing #ROI #MarketingStrategy #BrandGrowth #ContentMarketing

Come and join our thriving team!

We recently worked with luxury menswear brand SIRPLUS on a gifting campaign to increase brand awareness over the Christmas season. Curating perfect partners who delivered high quality, organic content in line with the brand’s aesthetic. #InfluencerMarketing #CreatorEconomy #AuthenticMarketing #GiftingCampaign #SIRPLUS #SustainableFashion

We're #hiring a new Influencer Marketing Account Assistant in Greater London, England. Apply today or share this post with your network.

It’s an exciting time for Project X… our team is growing! If you’re interested in learning more about the role, please see the job description below or email caren@weareprojectx.co.uk for more information ✨ #influencermarketing #influencermarketingagency #influenceragency #creatormarketing #creatoragency #talentmarketing

Exciting times for Project X! We're hiring a Freelancer to join our team. If you're keen to work in the Influencer Marketing industry, email info@weareprojectx.co.uk for more info 💻 #hiring #influencermarketing #influencermarketingagency

How do events like the Euros affect the performance of social media content? What is Fever Pitch doing to your influencer content? In the lead up and during the England games particularly people are not as likely to be on their phones which in turn means that creators may see lower reach and engagement on those days. With our clients we proactively plan around the big games to avoid CPAs dropping. Here are our simple tips: ✅ Plan well ahead. Organisation is your best friend. Look into what events and holidays are happening over the next few months and make a note to avoid them when booking creators in to post content for your brand. 📈 Have lighter content days. Creators get booked up very quickly when it comes to social content and it may be tricky to move posting dates when events like this pop up, but having lighter content days where possible lowers the risk of seeing your CPAs increase. ❌ Avoid dates fully when possible. If you’re booking dates for a campaign that is happening in a couple of months and you also know that there’s a big event happening that month, try not to book content on that day and avoid it whenever possible. Have you seen a decrease in performance and engagement on event days? #influencermarketing #creatormarketing #influencercontent #influencermarketingagency