ReMake

Fabulous way to start a Wednesday, in the company of brands, creatives, producers, media buyers and publishers, to thrash out how we collectively unlock the full potential of digital creative. Thanks to all of our guests for the input and enthusiasm. It's rare to have a view of everyone's different perspectives and has given us all a lot to think about and action. #CreativeAutomation #AI #CreativeProduction #Martech

Generative AI is making waves in content creation, and it’s easy to see why.   An infinite pool of creative inspiration. The promise of creating instant, scalable content (from scratch) at the click of a button. It’s tempting for any brand. But when it comes to the production phase - the critical point where creativity turns into execution - AI still has a long way to go.   In our latest article, we look at why generative AI isn’t ready to take the reins in content production... yet. Read it here: https://lnkd.in/efDG6xSr #GenerativeAI #ArtificialIntelligence #AI #CreativeAutomation #MarTech

In the latest ReMake Insider: ⚫️ Why generative AI isn’t ready for the production phase... yet ⚫️ 6 challenges of localizing at scale, and how to overcome them. ⚫️ Localize like a pro with ReMake’s ‘Multiply’ feature. ⚫️ Automation Innovators revisited. Read it all below. 👇 #GenerativeAI #ArtificialIntelligence #CreativeAutomation

In the latest Insider: ⚫️ Why your brand needs to get personal at scale. ⚫️ The five big takeaways from our talk with Channel 4's Emily Latham. ⚫️ End death by feedback loop with ReMake's Collaborate feature. Read it all below. 👇 #Personalization #CreativeAutomation #SaaS #ArtificialIntelligence #ContentStrategy

“… 80% of creatives are spending time on tasks that are not creative…” It’s a damning stat, but such is the direction of travel. The demand for content is only growing. The good news is, there’s a solution: automation. As proven by Emily Latham and the team at Channel 4, who used automation to relieve their creatives of repetitive and boring tasks - freeing them up to do what they do best: create. Read the five big takeaways from our recent conversation: https://lnkd.in/eWebsuG8 Watch Emily's episode of Automation Innovators: https://lnkd.in/e_Yx9MNR #Martech #SaaS #ArtificialIntelligence #AI #CreativeAutomation #ContentStrategy

Life before and with automation? There's a stark difference. ⚫️ Efficient > Slow ⚫️ Exciting > Frustrating ⚫️ Dynamic > "Computer says no" In the first episode of Automation Innovators, we catch up with Channel 4's former Head of Digital Marketing and Martech Emily Latham to talk automation - and why every brand should be using it. Watch the episode: https://lnkd.in/e_Yx9MNR #Martech #SaaS #ArtificialIntelligence #AI #CreativeAutomation #ContentStrategy

Really was a great event, engaging, interactive and full of energy. Thanks Kepler and ISBA for organising. And thanks Emily Latham for the fireside chat around creative automation. #creativeautomation #ReMake

In this month's Insider: ⚫️ Watch the first episode of Automation Innovators with Emily Latham. ⚫️ Listen to our Founder Daniel Robey talk ReMake on The Tech Business Podcast with Paul Essery. ⚫️ Read Managing Director Julia Burton Brown's inspiring interview with NewDigitalAge. Find it all below. 👇 #GenerativeAI #CreativeAutomation #Createch #ContentStrategy #ContentProduction

Introducing our new video series: Automation Innovators In the first-ever episode, we talk to Emily Latham, the former Head of Digital Marketing and Martech at Channel 4. We discuss everything from finding efficiencies in workflows and scaling content at pace for new platforms, to the major challenges with templated creative and her work with ISBA. Watch the first episode in full: https://lnkd.in/e_Yx9MNR #Martech #SaaS #ArtificialIntelligence #AI #CreativeAutomation #ContentStrategy

“Our philosophy is about being the best at automation and localization. We’re not trying to be a Swiss Army Knife. We want to do one thing well.” Listen to our Founder and CEO Daniel Robey talk ReMake on The Tech Business Podcast. 👇