Web Design and SEO Company Limited

National vs. Local SEO: Which is Right for Your Business?   A strong online presence is crucial for every business. Search Engine Optimisation (SEO) is a key strategy for improving your website's visibility in search engine results pages (SERPs).   But what's the difference between National and Local SEO?   Local SEO focuses on improving your visibility in local search results. This is ideal for businesses targeting specific geographical areas (cities, towns, neighbourhoods). Think: local restaurants, plumbers, orand salons.   National SEO aims to increase your visibility across a wider area, such as an entire county or country. This strategy is better suited for larger businesses with a broader customer base.   Choosing the right approach depends on several factors: - Your target audience: Who are you trying to reach? - Your service area: Where do you operate? - Your business size: Are you a small local business or a large national company?   No matter your size, SEO is essential. It helps you: - Increase your online visibility: Get found by potential customers searching for your products or services. - Drive more traffic to your website: Attract more visitors to your online platform. - Generate more leads and sales: Convert website traffic into paying customers.   You can find out more about Local vs National SEO in our blog; follow the link to read it! (https://lnkd.in/gRtHnSYu )   Want to find out which SEO strategy is the best fit for your business? oOr do you just want to learn more about websites, SEO, Paid Ads or all of the above? Reach out to us today! You can DM us here, chat on WhatsApp (07457 404241), or call us at 01752 291865.   #WebDesignandSEOCompany #SEO #LocalSEO #NationalSEO #DigitalMarketing #BusinessGrowth #WebDesign

What could this be?   We are pleased to announce that we have been awarded the ThreeBestRated® Top 3 Web Designers in Plymouth again for 2025!   That's 6 years on the trot! We started our Three Best Rated journey all the way back in 2019, which feels like an awfully long time ago now, but time flies when you're having fun. 😁   You can read our Three Best Rated profile (if you're considering working with us in the future, there is a cheeky deal to be had!) by following the link here: ( https://lnkd.in/edW3i7yu )   Remember! If you want to learn more about Websites, SEO, Paid Ads or all of the above, reach out to us today! You can DM us here, chat on WhatsApp (07457 404241), or call us at 01752 291865.   #WebDesignandSEOCompany #SEO #WebDesign #PPC #SocialMedia #ThreeBestRated

How clever is Google Ads really? The answer is... Very! Google Ads is the secret sauce! 🪄 This powerful platform allows businesses to read the minds of connect with potential customers at the exact moment they're searching for solutions. Do you ever find that when you are searching for something, Sponsored Google Ads are always right there with the perfect solution? How does it work? When someone searches for a product or service, Google Ads displays the relevant ads that it thinks are most relevant to that particular search term at the top of the search results. It's a pay-per-click model, so you only pay when someone shows genuine interest by clicking. However, there’s more to Google Ads than just throwing your money at them and hoping you’ll appear and get clicks; relevance is key for your services or products (much like SEO!) Google Ads appear alongside organic search results, giving your business maximum visibility to users actively seeking information related to your offerings. We believe the best way to truly dominate online is through a mix of PPC like Google or Facebook Aads and a robust SEO strategy. That way, while you are building your organic presence with ongoing SEO, you can make up for any gaps by using Google Ads to make sure you are always at the top of search results. Want to learn more about websites, SEO, Paid Ads or all of the above? Reach out to us today! You can DM us here, chat on WhatsApp (07457 404241), or call us at 01752 291865. #WebDesignandSEOCompany #GoogleAds #DigitalMarketing #PPC #OnlineAdvertising #BusinessGrowth

What Will You Do During My SEO Time? At WDSEO, when you choose our Monthly SEO Service, we dedicate one day per month (or more if, your budget allows!) to getting your website ranking high on Google and then subsequently keeping it there! SEO time strikes a balance between three key components… - Technical SEO: Influencing elements that are behind the scenes on your site to improve your rankings. - On-site content-based SEO: For example new pages, blogs and geopages to target different areas. - Off-site SEO: enhancing your business’s digital presence across the web. We follow a standard SEO process for all of our clients to start with, and then once we have completed our SEO essentials list, we move on to a more tailored SEO strategy, for you specifically. If you would like to find out more about our Monthly SEO Service, we have written a full blog that gives you the complete low down! You can read it here: https://lnkd.in/eZd8FUZe If you want to learn more about SEO or any of our other services, contact us today! You can DM us here, chat on WhatsApp (07457 404241), or call us at 01752 291865 . #SEO #DigitalMarketing #businessgrowth #WebDesignandSEOCompany #WDSEO

Choosing the Right Domain Name… Your new website is missing a very important feature – its name! Your Domain name is the part of your web address that comes before ".co.uk" or ".com" and becomes your identity. What do you need to remember when choosing a domain name? Be Clear! Make it so potential customers understand what you do at a glance and reflect your business and its services e.g. https://lnkd.in/eKKCzXxd 😉 See what we did there? It's Great for Local SEO. Adding your location to your domain name can improve your visibility in local searches, so if you are trying to target locally – take this into account. The Simpler, The Better! No hyphens, numbers, or cryptic acronyms. Remember, easy to spell equals easy to remember (and find!). Nobody wants to type https://lnkd.in/eE4CCXjU! So, spend some time thinking about your domain name, because you don’t want to end up with a name you don’t particularly like. Your Domain Should be: 1) Memorable: Make it something that sticks in people's minds. 2) Brand-Aligned: Ensure it reflects your brand identity and values. 3) SEO-Friendly: Including relevant keywords can help with search engine rankings. Want to learn more about websites, SEO, Paid Ads or all of the above? Reach out to us today! You can DM us here, chat on WhatsApp (07457 404241), or call us at 01752 291865. #WebDesignandSEOCompany #DomainName #SEO #WebDesign #WDSEO

Rank Higher Than Your Competitors on Google with The Web Design and SEO Company. Ranking higher than your competitors is influenced by various factors; for example, how long your domain has been registered, the quality of the content on your site, keyword selection for your site and your overall website structure and design, to name a few! We are experts in SEO and specialise in creating fully optimised websites for independent businesses and tradespeople. No matter your industry—whether you're in trades, automotive, manufacturing, engineering, hospitality, or any other sector—we can improve your business's visibility online and help it thrive. We’ve recently put together a blog on ‘How Will You Get Me Higher Than Your Existing SEO Clients?’ You can read that here: https://lnkd.in/eGYnnXFv If you want to learn more about our SEO and Website Services, contact us today! You can DM us here, chat on WhatsApp (07457 404241), or call us at 01752 291865. #SEO #DigitalMarketing #businessgrowth #WebDesignandSEOCompany #WDSEO

How does Google Analytics Work? Google Analytics collects data from your website so you can analyse it in the future (for your site to capture this data, a tracking code needs to be added to the back end of your website). So, when a user visits, this code places a cookie in their browser, allowing Google Analytics to collect data on their interactions. As the user navigates your site, Google Analytics tracks their actions, such as visited pages, time spent, and even clicks on links or buttons. The collected data is then processed and organised by Google Analytics. The processed data is presented in user-friendly reports within the Google Analytics platform, which can give you excellent insights into what's working and what isn't! Google Analytics gives you the opportunity to make data-driven decisions to improve your website's user experience, increase conversions, and ultimately achieve your business goals. If you would like to find out more about Google Analytics and how we use it to improve SEO, optimise websites and fine-tune Google Ad Campaigns, contact us! You can DM us here, chat on WhatsApp (07457 404241), or call us at 01752 291865. #GoogleAnalytics #SEO #DigitalMarketing #WDSEO #WebDesignAndSEOCompany

December Edition of The WDSEO Club

Welcome Back! Ask Us A Question! One of our New Year’s resolutions might sound a bit backward, but it is to give more away! That's why our team has spent so much time (and we have lots more planned!) on our website’s “Knowledge Hub” – with FREE access to ALL. The aim is to help new and established business owners find answers to EVERY question or concern they may have about choosing the right digital marketing company to help them grow their business – even if it turns out not to be us! We are still very happy to help. 😊 Follow the link to find answers to your questions! ( https://lnkd.in/eM3hcQKq ) If you can’t find the info you are looking for, contact us directly or pop a comment onto this post and we promise to come back to you with an honest & unbiased answer! If you want to learn more about the best ways to operate online, contact us today! You can DM us here, chat on WhatsApp (07457 404241), or call us at 01752 291865. #SEO #DigitalMarketing #businessgrowth #WebDesignandSEOCompany #WDSEO

First things first, a very Merry Christmas to everyone! You're almost there 🥳 We will be signing off on Tuesday next week (Christmas Eve) at 2 pm and return to work on January 2nd. Last year, we recommended that you take this time to rest, eat indulgent food, and partake in a ‘Zesty’ drink or two! And this year, we are doubling down on our recommendation! If you get bored and want to brush up on your SEO skills/know-how, you can check out our knowledge hub: https://lnkd.in/eM3hcQKq If you have any problems or requests during this period, please message support@wdseo.co.uk; our support desk will be monitored on standard working days, and critical issues will be addressed. Non-critical tickets will be assigned and resolved in the New Year. Thank you in advance for your understanding! #MerryChristmas #WDSEO #WebDesignandSEOCompany