WePlay

We’re thrilled to announce that WePlay has officially joined forces with rEvolution, a global leader in sports marketing. This is an important step in broadening our reach and capabilities, enabling us to deepen our connections with brands, fans, and rights holders across the globe. Full story in the comments.

This year’s European Club Association (ECA) General Assembly in Athens marked a historic milestone, with 700+ clubs united under the organisation. Key achievements included the extension of the ECA-UEFA Memorandum of Understanding until 2033, reinforcing the commitment to stronger governance and commercial growth for men’s and women’s competitions alike. 📢 Our team was on the ground to capture exclusive behind-the-scenes moments and real-time updates for ECA’s 60,000+ social media followers. From celebrating Annual Award winners 🏆 to welcoming football legends like Jamie Carragher, Kate Scott, Micah Richards, and Thierry Henry, the buzz was incredible! The Results Speak for Themselves:  ✅ 22.7% engagement rate on LinkedIn (up from 2.61% in 2023!)  ✅ 995,060 impressions, a 336.6% increase year-on-year   ✅ A 1.39% v (2023) v 1.59% (2024) increase on X  With a focus on strategic communication, this year’s Assembly demonstrated the importance of keeping members informed and united as we continue to grow European football together. Read more here: https://lnkd.in/e6ShQwQX #ECA31GA #HeartofFootball #DigitalEngagement

Our Head of Client Service and Women’s Sport Lead, Sharon Bennett, was invited to talk about the power of storytelling in grassroots sports. Sported along with their learning partner Ecorys, organised a day of in-person learning workshops for community groups who have received grants under the Go! London programme. We work with some of the largest names in sports, but we also appreciate the impact sports and exercise have at grassroots levels and on communities. Sharon spoke about how storytelling can be used to communicate the impact local programmes are having on communities, together with raising awareness of programmes amongst potential partners, donors and funders. Storytelling can be a game-changer for grassroots sports organisations, helping build emotional connections, communicate impact, and attract new supporters.     Sharon’s talk explored the fundamentals of impactful storytelling, including understanding your audience, creating relatable narratives, and leveraging digital tools like TikTok and Canva for maximum reach.    #GrassrootsSports #Storytelling #DigitalMarketing #CommunityImpact

🎉 Congratulations to SailGP on an amazing first event of Season 5, which kicked off with a win for the Black Foils of the New Zealand SailGP Team at the Emirates Dubai Sail Grand Prix. We are excited to be part of another record-breaking season including: ⛵ 2 new teams: Red Bull Italy & Mubadala Brazil hit the water ⛵ Martine Grael: The first women to drive in SailGP

Following on from our Jersey Reveal earlier in the week and as we continue to grow in the MENA region, we asked our Head of Creative, Sam Izzet, why we’re moving away from static imagery to drive awareness... “𝘉𝘪𝘨 𝘴𝘤𝘳𝘦𝘦𝘯𝘴 𝘩𝘢𝘷𝘦 𝘨𝘪𝘷𝘦𝘯 𝘸𝘢𝘺 𝘵𝘰 𝘴𝘮𝘢𝘭𝘭𝘦𝘳, 𝘮𝘰𝘳𝘦 𝘱𝘰𝘸𝘦𝘳𝘧𝘶𝘭 𝘮𝘰𝘣𝘪𝘭𝘦 𝘥𝘦𝘷𝘪𝘤𝘦𝘴, 𝘢𝘯𝘥 𝘴𝘰𝘤𝘪𝘢𝘭 𝘮𝘦𝘥𝘪𝘢 𝘩𝘢𝘴 𝘣𝘦𝘤𝘰𝘮𝘦 𝘵𝘩𝘦 𝘨𝘰-𝘵𝘰 𝘮𝘦𝘥𝘪𝘶𝘮 𝘧𝘰𝘳 𝘪𝘯𝘴𝘵𝘢𝘯𝘵 𝘢𝘤𝘤𝘦𝘴𝘴 𝘵𝘰 𝘵𝘩𝘦 𝘸𝘰𝘳𝘭𝘥 𝘢𝘯𝘥 𝘢𝘭𝘭 𝘪𝘵𝘴 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 - 𝘨𝘪𝘷𝘪𝘯𝘨 𝘸𝘢𝘺 𝘵𝘰 𝘢 𝘷𝘪𝘥𝘦𝘰 𝘧𝘪𝘳𝘴𝘵, 𝘴𝘩𝘰𝘳𝘵-𝘧𝘰𝘳𝘮 𝘧𝘰𝘳𝘮𝘢𝘵 𝘧𝘰𝘳 𝘢𝘶𝘥𝘪𝘦𝘯𝘤𝘦𝘴. 𝘈𝘶𝘥𝘪𝘦𝘯𝘤𝘦 𝘤𝘰𝘯𝘴𝘶𝘮𝘱𝘵𝘪𝘰𝘯 𝘩𝘢𝘣𝘪𝘵𝘴 𝘧𝘰𝘳 𝘴𝘮𝘢𝘭𝘭𝘦𝘳, 𝘥𝘪𝘨𝘦𝘴𝘵𝘪𝘣𝘭𝘦 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘪𝘴 𝘢𝘭𝘴𝘰 𝘳𝘦𝘧𝘭𝘦𝘤𝘵𝘦𝘥 𝘪𝘯 𝘵𝘩𝘦 𝘨𝘳𝘰𝘸𝘵𝘩 𝘰𝘧 𝘮𝘰𝘵𝘪𝘰𝘯 𝘢𝘯𝘥 𝘷𝘪𝘥𝘦𝘰 𝘣𝘦𝘪𝘯𝘨 𝘵𝘩𝘦 𝘮𝘦𝘥𝘪𝘶𝘮 𝘧𝘰𝘳 𝘣𝘳𝘢𝘯𝘥𝘴 𝘵𝘰 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘦 𝘲𝘶𝘪𝘤𝘬𝘭𝘺 𝘢𝘯𝘥 𝘦𝘧𝘧𝘪𝘤𝘪𝘦𝘯𝘵𝘭𝘺.” The ADNOC Group Abu Dhabi Marathon 3D Route Reveal video created by our Design Studio is a great example of this and tells the story of the region’s iconic landscape, showcasing the route around the city with emphasis on its waterfront and major landmarks.  Implementation of motion enhances the user experience to follow the transitions and be guided through the route – intuitive for new and returning fans to follow. Want to elevate your creative? Start a conversation with us here – hello@weplay.co 

🚨 Exciting times ahead for SailGP! 🚨 As we kick off Season 5 with the Emirates Dubai Sail Grand Prix, here’s a look back at the incredible work our media and creative teams achieved and what’s coming this year: 𝗟𝗮𝘀𝘁 𝘆𝗲𝗮𝗿’𝘀 𝗵𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀: 🎥 1 world-class global brand campaign  🚀237% increase in social media engagement (26.45M interactions) 📺 48% growth in broadcast audience (193M viewers) 🌍 Strengthening SailGP’s presence in the Middle East’s sports culture 𝗪𝗵𝗮𝘁’𝘀 𝗻𝗲𝘄 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝗿𝗮𝗰𝗲 𝗶𝗻 𝗦𝗲𝗮𝘀𝗼𝗻 𝟱? 🚤 2 new teams: Red Bull Italy & Mubadala Brazil hit the water 🌊 12 teams racing across 5 high-energy races in Mina Rashid 🎤 Live performances by Craig David & Tinie Tempah = Epic entertainment We’re pumped to continue driving cutting-edge sport and unmatched audience engagement for SailGP. Let’s make this season even bigger and better!

As the London chill settles in, we’re dreaming of warmer days in the MENA region and celebrating the incredible projects we’ve been working on there recently. ☀ One we are particularly proud of? The ADNOC Group Abu Dhabi Sports Marathon 2024, where we are leading the media and creative strategy. It is a perfect opportunity to showcase our expertise in mass participation events, creating fun, engaging content that goes beyond traditional touchpoints and connects with communities on every level. This week, we unveiled this year’s jersey with a motion design that captures the dynamic energy of Abu Dhabi’s running culture, uniting enthusiasts and families alike, and reaching new audiences along the way. With just one month to go, sport is taking centre stage in the region. Whether it is running, wheels, or sails, we are right in the action. Stay tuned for more updates! And if you are curious about how our team could support your next big event, reach out to us at hello@weplay.co.

𝗪𝗲𝗣𝗹𝗮𝘆 𝘁𝗼 𝘄𝗶𝗻. We're recruiting. But why WePlay? • Be part of a great team • Work with great clients • Be part of unique sports and business experiences • Be part of a new chapter of growth Do you want to become part of our starting line-up?  We have roles on our website: weplay.co/careers or drop us a line to chat about where you could best fit: hello@weplay.co 👋

Fantastic news announced this week as rEvolution, the global leader in sports marketing has partnered with one of the leaders in college sports, Blueprint Sports to provide more value to both brands and athletes within the college sports industry. We can't wait to see how the partnership will help to maximise opportunities and ensure success for brands, institutions, and student-athletes alike.

STIHL TIMBERSPORTS® isn't just a competition; it's a thrilling showcase of skill, speed and strength. It is the original extreme sport with competitors using axes and saws to set record-breaking times and deliver an edge-of-your-seat experience. To capture all the action, we sent our resident lumberjill and Senior Account Executive, Gina Sparks, to Toulouse for the STIHL TIMBERSPORTS® World Championships! Gina tagged along with the GB Team sharing all the highlights exclusively on TikTok, where our videos logged some serious views! https://lnkd.in/ebNVZUWq  https://lnkd.in/et5yf2nq  https://lnkd.in/em7eeDXV Our goals for this event were threefold: 𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻: Breaking down the disciplines and intense training that goes into TIMBERSPORTS® do you know your Standing Block Chop from your Stock Saw? 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝗶𝗻𝗴 𝗨𝗦𝗣𝘀: With close-up, high-energy footage from both the Team and Individual events, we’re giving fans an unfiltered view of the sport’s intensity and skill. 𝗙𝘂𝗻 𝗮𝗻𝗱 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆: TikTok is all about personality and trends. Our behind-the-scenes moments with athletes showcase a more personal, relatable side of this extreme sport. Catch the action and experience TIMBERSPORTS® like never before on the GB STIHL TIMBERSPORTS® TikTok page here: https://lnkd.in/gtHXhNpw Want to take your brand on a TikTok journey? Our team is ready to bring your content to the next level. Reach out to us at  hello@weplay.co!